Electric business becomes shunde economy drive new Power

New forms of business

See Guangdong Transformation and upgrade

Editor's note: In Friday, "Huo Online", the Provincial party committee propaganda department jointly held "Huo Online media research," our reporter with the group visited the province around the city, exploration of regional samples in the development of e-commerce practice and experience, for the reader to show the growth of new business in Guangdong.

Shunde Ronggui, 36-Year-old Liang Yongjian is in the boardroom to introduce his company confidently, photos on the wall to witness what he told. When it was founded in 2005, there was only one assembly line, and now he rented all the plants nearby. Become the leader of the industry, Liang Yongjian feel good, he said: "If there is no e-commerce, there is no such thing." ”

Liang Yongjian of this company called Bellede, the production of hanging hot machine sales reached 200 million this year, far from the United States, nine Yang, Supor and other appliances brand left behind. From the rapid rise of a foundry industry champion, Bellede created a miracle far more than these in this year's economic downward pressure, the total retail sales growth decline in the situation, Bellede upside down, sales increased by nearly 80%.

Bellede's experience is a microcosm of the new transformation of Shunde's economy. E-commerce is becoming the new undercurrent of the Chinese traditional manufacturing town, this undercurrent is constantly accumulating and growing, will be surging out in the future boil power.

E-commerce to solve the problem of transformation

In only 4 years, Shunde emerged a group of small household electrical appliances quickly occupy the market, E-commerce is the new brand to expand the best domestic incision

4 years ago, shunde Economic and Technology Promotion Bureau deputy Director Cai is still in the area for the future of foundry enterprises worry.

Like all parts of Guangdong, the financial crisis has made it known that it is absolutely impossible to walk on one leg of the export market alone. But to open up the domestic market is not easy? And do not say that marketing, brand these problems for foundry Enterprises is a complex knowledge, single from the opportunity, the industry has long been a strong enterprise Jinshan as king. How does a pawn fight?

But over the past 4 years, a sudden wave of businesses has Cai and his Bureau of Economic and Technology promotion. Bellede, small bear electrical appliances, SKG, East Ling Electrical appliances, the industry, said Shunde household appliances "four tigers" reputation more and more loudly. These 4 companies all have the same characteristics: the predecessor of many of the OEM enterprises, will focus on the sales of Electronic business platform, to create a class of small household electrical appliances quickly occupy the online shopping market. In the United States such a "big guy" next to the first run, and eventually become some category of sales champion, successfully molded industry brand.

"There is no doubt that E-commerce has become the best of these new brands to expand the domestic market incision, so that these small enterprises can overtake the curve, rapid growth." Behind this, it is the traditional manufacturing enterprises to the smile curve at both ends of the transition to upgrade the way. "Cai said.

The little Bear is doing everything well to illustrate the problem. E-commerce not only let its annual sales in 3 years from 40 million yuan to 200 million yuan, growth rate is a number of traditional enterprises, more let it gradually become a master of design and marketing.

Shunde Bear Electric Factory, the appearance looks like any small factory in the Pearl River Delta is no different, shabby, inflexible, prosaic, but general manager Li Yi here to show everything, let a person pleasantly surprised.

Factory Bright Translucent "second want to Live Pavilion", showing the small bear design yogurt machine, electric lunch box, omelette, dough and other creative small appliances, exquisite appearance and unique ingenuity to make people stunning. In the Conference room, Li Yi played a short film called "Love From Non-stop Stew", this film is the current popular micro-movies on the internet, Teddy bear electric on the latest trend of online marketing tools handy.

"E-commerce has given us these grassroots enterprises unprecedented opportunities." "Liang Yongjian believes that this group of Shunde rely on the rise of e-commerce small household electrical appliances enterprises, will help Shunde in the new era of e-commerce consumption to seize the opportunity to help Shunde in the future continue to lead the Chinese household electrical appliances industry.

Forming the complete ecological circle of electric quotient

In addition to the enterprises springing up, Shunde E-commerce in the upstream and downstream gradually through to become a complete production chain, professional market continues to develop

According to the Beijing-east, Taobao platform, such as the initial statistics, Shunde engaged in business and Consumer-to-consumer trading network Shangyo has 2,400, the main sales of products for home appliances, furniture, shoes, clothing, toys, electronic products. Among them, the traditional manufacturing enterprises to carry out their own online sales of about 250, many of them become the industry's leading brand of online shopping market. Large forest home, that degree of furniture, are Taobao furniture class 10 strong enterprises, annual sales of more than billion.

In addition, Shunde's more than 10 E-commerce trading platform has become the Pearl River Delta region e-commerce important force, including Oppu Steel Logistics Co., Ltd. OPPU Steel Network is the Pearl River Delta region's largest online steel commodity trading platform, to achieve business income of 480 million yuan, the main business growth of more than 30%, Online steel trading nearly 5 billion yuan.

In the industrial chain of the upper, middle and downstream are a number of enterprise support, industrial chain of high degree of complementarity, leading to the development of professional market. 2011, Shunde Music from the iron and steel, plastics, furniture three major industries E-commerce trading platform contributed to the sales of about 7 billion yuan, accounting for the town's total trade sales of 9.7%, compared with 2010 's 5% contribution rate, doubled nearly, and presented a good trend of growing. China's iron and steel industry electronic commerce leading "Europe-PU Steel Network" Music from the furniture E-commerce platform "Tesco-China's global wholesale network," the same rapid development, industry influence has been enhanced, music from E-commerce has formed a "professional market + E-commerce + Modern Logistics" music from the model.

Based on the regional characteristics of the small household electrical appliance manufacturing base in Shunde, China Post Express EMS has built two e-commerce collection and distribution centers in Shunde da Liang Street and Ronggui Street respectively. It is located in the Honggang industrial area of the great good street can use about 13,000 square meters of the distribution center, located in Rong Gui Street, Hua Kou industrial zone, E-commerce logistics hub construction area of 13800 square meters, the two centers stationed in the enterprise each year online sales Shunde small household electrical appliances products about 1 billion yuan.

Shunde is small, but spite. At present, Shunde has formed a complete electric business ecological circle composed of the business platform, Business-to-business platform, Business enterprise, E-commerce agent operator, e-commerce backstage Service Enterprise, e-commerce supplier, e-commerce talents training place and electric quotient Logistics Collection Center.

@ Reporter Micro Review

The Superior Manufacturing Foundation and the sufficient market consciousness have bred shunde in the electronic Commerce time new round innovation first, "Four small tigers" the rise and the complete electric quotient ecology formation will become the Shunde in next consumer era economy drive new footnote.

Focus

The miracle of the network "four Tigers"

Cubs, Dongling, Bellede, SKG these 4 brands in the big shopping malls is difficult to see, but often online shopping consumers know, in Beijing-east, the cat, such as electronic business platform, these brands in its product categories have long been famous. Coincidentally, they all come from Shunde.

"Four Tigers" alternative, focus on building a class of small household electrical appliances, in the electric sales platform to break through, and quickly occupy the online shopping market, and eventually become a number of categories of champions.

Little Bear Yogurt machine in the online market share of the market for the first, the market share of boiled egg 60%, also ranked first. SKG's main product electricity ceramic, bean sprouts machine occupies the net to buy the same product first, the market share is 35% and 30% respectively. Bread machine and egg-laying device of the net purchase sales champion was picked up by the east, accounted for 39% and 35% respectively, the United States can only follow. Hanging hot Machine Online sales champion Bellede, online market accounted for 40% of the share.

The success of the "four tigers" is almost impossible to achieve in the traditional market competition. In the mature Chinese household electrical appliances industry, small micro-electrical appliances manufacturers want to succeed is not easy, but the electronic commerce era provides a corner overtaking the machine. Shunde "Four small tigers" trend soar.