Electric business giant Sand Creek "on the Sword"

South Daily News (reporter/Huang correspondent/Zhang Peihua Cai Yaojin) economist Jamestobin said: "Do not put all the eggs in one basket." For garment enterprises, the deep meaning of this sentence or can be understood as, in today's market environment, in addition to accelerating the expansion of physical stores, E-commerce should also be listed as an enterprise to develop the domestic market is the most important.

What should the traditional clothing enterprises do to prepare for e-commerce? How to integrate internal and external resources to carry out e-commerce? How much must be invested in conducting e-commerce? In response to this series of problems, June 26, Sand Creek invited Amazon, only goods will, go show net, Miao shopping mall and many other domestic electric giants gathered in a hall, around the product negotiations, the electrical business services , widening channels and other topics of intense discussion.

Reporters from this forum learned that the European debt crisis and other negative factors, the domestic textile and garment industry development encountered unprecedented challenges, especially the export situation. At present, more and more clothing enterprises began to try to rely on E-commerce to open up the market, and the results are significant. Shaxi Town Party committee members, deputy mayor Liangdongxiao revealed that at present, Sand Creek is studying the introduction of enterprise application of E-commerce related incentives and support policies to encourage enterprises to accelerate the pace of upgrading to achieve production upgrades, management upgrades, sales upgrades.

How hot is the fashion net shopping?

Reporters from the forum learned yesterday, the 2011 Chinese Apparel Network Shopping market scale has reached 204.9 billion yuan, an increase of 94.7%. The figures show that clothing has become the first major commodity category in the field of online shopping.

Days of the apparel company is a main e-commerce apparel enterprises, belonging to the Sand Creek, a well-known clothing enterprises. After a year of development, the company now specializes in E-commerce has increased to 17 people. They also call the sales department a "money-robbing center". Lin, the company's relevant head, told the company that over the past year it had focused on the sale of clothing to the cat, which now has a monthly turnover of nearly 2 million and is in a growing situation.

"Where the target customers are, the sales channels have to follow." Apparel Online shopping has become an inevitable trend, who first enter the market, who will be able to take advantage of the opportunity. But clothing enterprises must be prepared for the fierce competition in the market. I have 100 friends to do clothing business, 60 have done e-commerce, but the remaining 10. The official said.

How does the online shopping market stand out?

Undeniably, today's apparel industry, products have been mired in the plight of homogeneity. Many apparel enterprises to launch a similar product, style, fabric and even price, are very similar. If these similar products are sold on the web, how do you find special channels to stand out?

Walk Show Network related responsible to tell reporters, the current cat and other well-known network shopping platform has gathered millions of suppliers, the competition is extremely intense. Among them the proportion of clothing enterprises is quite large, online shopping is not a very high profit industry. Enterprises want to operate a good shop, it must be willing to invest in the operation of the real store and a considerable amount of funds for network advertising promotion. In addition, you can try a different platform, not limited to a few competitive large online shopping platform.

"In fact, many of the domestic network shopping platform is gradually towards the pattern of fine differentiation, but also have different consumer groups." For apparel Enterprises, the key is to look at their own product positioning, according to the target customers to choose a network shopping platform. The official said.