Electric business mother's Day "warm" moves experts remind Thanksgiving consumption need rational

Xinhua Hefei May 11 (reporter Jang Yoon) Mother's Day is approaching, although the festival is only one day, can never miss any festival of the electric dealers have played "tender", promotional efforts are different, the festival effect is elongated. Experts remind, do not be the business of sensational promotional incentives and blind consumption, Thanksgiving mother should continue in daily life every day.

As early as the mother's day before the arrival of the week, Suning easy to buy, Gome online on the site will play a variety of tender words, "Mother's greatest, love to her," "Take What love you care for Mom" and other sensational discourse surfacing, covering most of the commodity category. Netizen "Cybthia" ridicule says, the promotion is looks very beautiful, various form coupons, the test is the consumer's computation and the choice ability.

And the price war "veteran" Taobao, Jingdong Mall This relatively "calm", only a few categories of merchandise to give the "Mother's Day the whole world package mail", "the whole audience full of gifts" promotional activities, netizens direct promotion "not to force."

For the merchant's Mother's Day promotion strategy, Anhui Provincial Academy of Social Sciences researcher Wang Kaiyu that China has a long history of filial piety culture, although Mother's Day is an international holiday, but in the country has been the attention of children, so near the festival to buy a gift to parents became a lot of children's choice. Business is to seize the consumer this Thanksgiving mentality, to take a variety of sensational promotional programs to stimulate the children's emotional excitement, to achieve marketing purposes.

"Although the gifts are wonderful, there are not many consumer goods that are really suitable for the elderly." Wang Kaiyu pointed out that at present, children are concerned about the form of a gust of wind, the festival will focus on consumption, and the majority of perceptual consumption, there is blind phenomenon. Once the festival was over, they resumed their busy state, ignoring the care for the elderly.

Wang Kaiyu that the significance of Mother's Day is to salute the mothers of the world and to call on their children to love them more in their daily lives, rather than just giving them a gift on this day. "Thanksgiving mother should continue in daily life every day, usually more home to see the elderly, take the greetings, and some necessities of life supplies, but also very important." ”