Electric business New Year's Day or another "Dragon Tiger Bucket" three main line Nuggets 5 gold stocks

On the eve of New Year's Day and the upcoming Spring Festival, a "Dragon Tiger Bucket" is being staged by a power trader and a traditional retailer. Recently, some traditional department stores said that it has targeted a series of promotional measures, and achieved good results, in the year-end promotional period, performance or will have a significant increase.

According to the International Finance report, Beijing Huaguan Commercial Operation Co., Ltd. general manager Sho Ying said, as the first suburban local department stores in Beijing to carry out sales promotion enterprises, Beijing Huaguan Shopping Center in December 13 to 16th promotional period, a single shop sales breakthrough 100 million yuan, more than usual single monthly sales.

"Combined with the rural consumption of the actual situation and the market analysis before the activity, estimated sales in 60 million yuan, the highest possible to reach about 80 million yuan." Sho Ying said that the performance also soared, set a new high in all promotional activities, and effectively led and upgraded the surrounding two km of food and other shops sales.

Not only the crown, it is understood, to not close the famous Beijing New World department store, in the "Double 11" after more than 10 days after the direct challenge to the electric dealer, from November 23 noon 12 o'clock to 25th night 24 o'clock again set off the "60 hours do not close" promotional, performance breakthrough 300 million yuan. In addition, including Shanghai Paris Spring, the first eight hundred, the Pacific (601099, shares bar) department stores have also advanced year-end promotions, passenger flow and sales have increased by more than 50%.

Compared with the sales promotion performance of the traditional department store, the electric quotient's "Double 12" appears somewhat deserted. "What you bought online one months ago doesn't need to be bought for the next six months," he said. "Consumer Liu told reporters that the electric dealer's" double 12 "promotion, she has no consumption.

Electricity merchants frequently make knots to spend on online shoppers, while offline consumers ' enthusiasm for consumption has not been released. Including Taobao, all the well-known electric dealers in the "double 12" to participate in the brand discount strength has also been reduced, and the collective closed performance. In this connection, the industry said, because the electric dealers in the "double 11" during the promotional period spent a lot of cargo reserves, supply chain security and consumer demand, therefore, "double 12" has been difficult to provoke consumer interest, year-end or will become a traditional retailer's home.

Experts believe that the end of the war to prove that the defense of a point of view is not likely to replace the real store, the two will be in the future of parallel development of competition, but their respective positioning is not the same. However, it should be pointed out that the traditional retail enterprises can not blindly in the promotion or price war bayonet, short-term promotions can improve performance, but not a long-term strategy, only through transformation, more thorough analysis of consumer shopping habits change and demand, to maintain sustained performance growth. Otherwise, even if the temporary win the electricity business, may sooner or later will be eliminated by the market.

(Securities Times News Center)

E-commerce sector: the development of the network to promote the "high" quality shares

In recent years, China's e-commerce development momentum is good, the well-known advisory body IDC (International Data Company) related research data show that 2011 Chinese Internet users online shopping volume reached 784.93 billion yuan, an increase of 66% than in 2010, far more than the same period of Chinese social consumer goods retail total real growth rate of 11.6%. In the near future, there are new amazing data, that is, Taobao + days of the cat's transaction amount reached 1 trillion yuan, so that 2012 China's e-commerce growth rate is even more alarming.

However, China's internet e-commerce ratio is 28%, far below the developed countries of the United States 71% and Japan's 46%. This series of data shows that the future growth trend of e-commerce in China (Treasury) is still optimistic, the growth of space is still broad, so as to bring the relevant varieties of industrial chain investment opportunities.

The three major segments will benefit

At present, three segments of the industry are expected to benefit from the development of E-commerce. One is the electronic payment industry. In the support system of electronic commerce, electronic certification, electronic payment, modern logistics, standard system, credit system and so on have benefited from the development of E-commerce, especially "electronic payment", with the central Bank, "non-financial institutions payment Services management measures" and "Non-financial institutions payment service Management method implementation Rules" promulgated, The issuance of Third-party payment licences has also been put on the agenda, which means that there is a risk of explosive growth in the electronic payment industry.

Second, E-commerce platform operators. At present, China's e-commerce penetration rate is only about 10%, the future has a larger space for development, according to the advisory forecast, the next three years, China's e-commerce transactions in the scale of annual growth rate will be more than 30%, which means that E-commerce platform operators will be more optimistic performance flexibility. And, e-commerce platform not only means that the retail business, but also the wholesale or business dealings between the company also has a positive impetus, Shanghai steel Lian (300226, shares bar), Focus technology (002315, shares bar) (002315), business treasure and the transformation of electronic commerce suning easy to buy suning appliances ( 002024, shares bar) (002024) is also facing great development opportunities.

Third, logistics warehouse base and express industry. As the current a-share market lacks the pure express industry listed companies, but, but has engaged in the logistics warehouse base of the listed companies, such as the Central Reserve shares (600787, shares bar) (600787) and so on.

Looking for investment opportunities from the perspective of benefits

Thus, it is precisely because of the great development of E-commerce Drive E-commerce industry chain related to the performance of listed companies are expected to grow rapidly, so the simulation of the holographic financial game model shows that the long-term funds are in the winter to broadcast e-commerce stocks, which means that such stocks of short-term stock prices trend in optimism.

In this way, investors are advised to look for investment opportunities from the perspective of industrial benefits. Among them, the electronic commerce platform class stock is worth the attention, the business treasure, the focal technology, the Shanghai Steel Union and so on variety may the key attention. However, suning appliance due to transformation, suning easy to purchase profitability has not yet appeared, it is included in the observation series, should not be vigorously concerned. At the same time, the logistics industry in the stock, Oriental Entrepreneurship (600278, shares bar) (600278) and other stocks can also be tracked.

"Concept stock nuggets"

Shanghai Steel Union (300226): Performance in line with expectations, the construction of three major platforms to gradually promote

Source: Everbright Securities (601788, share bar) compose time: 2012-10-24

The company released the quarterly 2012, the first three quarter to achieve revenue 620 million yuan, the growth of 326.2% per cent, attributable to the listed company's shareholders net profit of 2,234 yuan, an increase of 290,000, to achieve a share of 4.8% yuan earnings. The company previously released performance forecasts, so in line with market expectations.

Steel trading services to increase revenue growth, laying the groundwork for the building of a large trading service platform

The company's operating income has increased significantly, mainly because 2011 years ago three quarters of the company did not carry out steel trading services, the company's subsidiaries of Shanghai Steel Silver Electronic Commerce Co., Ltd. New steel spot trading services from the beginning of October 2011. 2012 years ago three quarter gross profit margin compared to the same period in 2011, the main reason is that the level of steel trading service margin is lower, so 2012 years ago three quarterly gross profit margin of 20.3%, significantly lower than the 2011 period of 78.9%.

Analysis of the first three quarters of the operation, the third quarter in a single quarter due to the commodity market downturn continued, the company's Web page link income has been significantly reduced, resulting in July-September performance year-on-year decline, the single quarter earnings per share of 0.05 yuan.

For the long-term accumulation of steel-related industry data, the company has collated, classified and modeling, and combined with outsourcing data, is committed to the formation of professional commodity database system, has now included the macro-economy, upstream industry, steel industry, downstream industry, such as the 18 industries covering the upper and lower industries of the steel industry chain Provides a foundation for data mining and industry research. The company also signed a data licensing agreement with the Chicago Mercantile Exchange, which is expected to enhance the international influence of the company's data service brands. The company's ferrous metal and related raw material price data as CME derivative contract transactions, settlement basis. Chicago news shows that China rebar HRB400 swap contracts began trading on October 15, 2012.

In the short term affected by the industry business still have pressure, industry reshuffle is conducive to business development

With the steel trade reorganization reshuffle, market concentration increased, easy to form large-scale traders, which will benefit the company's business expansion. With the 2012 steel trading services and the promotion of non-ferrous metals, energy, minerals, chemicals and other commodities industry extension services, the company is expected to set three platforms in a, namely, commodity information platform, data platform and commodity trading platform, once viscous formation, the value of significant. In view of the current industry environment has not seen a significant improvement, the company is expected to continue to increase the pressure of four quarters, and the company is growing, the staff size is expanding, some investment projects are in the construction period, new services, the new products are still in the capital and human investment stage, has not yet played a The analyst to 2012-2014 EPS adjustment to respectively: 0.51 yuan, 0.60 yuan, 0.72 yuan, downgrade to overweight, 6 month target price 15 yuan.

Focus Technology (002315): Focus on science and technology three quarterly reviews

Source: BOC International Writing Time: 2012-10-25

Focus Technology (002315.ch/RMB 28.60, not rated) announced: 2012 1-3 Quarter, the company to achieve ownership of the listed company shareholders net profit of 93 million yuan, down 22% year-on-year. One quarter of the 3 quarterly net profit of 34 million yuan, a year-on-year decline of 26%.

The company achieved revenue of 336 million yuan in the 1-3 quarter of 2012, an increase of 8% per cent, the realization of ownership of the parent company's shareholders net profit of 93 million yuan, down 22% from the same period last year, to achieve a share of 0.79 yuan, cash flow of 34 million yuan, the year-on-year decline of 66%. The company 3 quarter to achieve a single quarter operating income of 113 million yuan, an increase of 6%, attributable to the parent company shareholders net profit of 34 million yuan, down 26% year-on-year. The company's first 3-quarter operating performance was lower than the market consensus.

The slump in foreign trade has a negative impact on company performance. 1-September China's foreign trade industry as a whole more depressed, affected by the international economic crisis, the domestic small and medium-sized manufacturing Enterprises order reduction. The rise in human costs and the rise in raw material prices had also impact the foreign trade industry. The company's China Manufacturing Network (www.made-in-china.com) mainly engaged in business-to-business e-commerce business, by a significant impact, the income growth is weak.

At the end of the 3 quarter, the English-language registration fee was 12,095, a decrease of 1,235 in the same period last year, and 659 in Chinese, with a decrease of 56 in the same period last year. The declining trend of the number of corporate members (Treasury) is still continuing. Relatively depressed foreign trade environment and companies from the 3 quarter of 2011 began to strengthen the credibility of construction, improve membership signing threshold, is leading to the company this year, the number of slow decline in membership of the main factors.

Costs are growing faster. 3 Quarterly sales and management costs increased by 31% and 29% respectively, sales cost rate and management cost rate climbed to 35% and 19% respectively, higher than the same period last year 6.6 and 3.3%. The main reasons are: (1) The total number of employees and the increase in human costs, (2) in the face of more unfavourable foreign trade conditions, the company increased marketing and other aspects of investment;

Revenue-Leading indicators: Total receipts and deferred receipts amounted to $163 million, a decrease of $6.28 million over a year earlier, and a decrease of 20 million yuan compared to the 183 million yuan in the report. The decline in receipts and deferred income shows that the company will have a greater chance of slowing the growth of its operating income for some time to come.

Company's 2012-year performance guideline: Net profit margin change is: -30%~0%.

The company announced the establishment of focus of import and export Services Limited, mainly engaged in foreign trade import and export, domestic Maori, business management consulting, business consulting and international freight forwarding and other businesses. The company set up import and export service subsidiary's main purpose is to create a complete import and export service ecosystem, and further play the company's various business synergies, for small and medium-sized enterprises to provide one-stop import and export services. Analysts long-term optimistic about the company to one-stop foreign trade integrated service platform for the transformation of strategic measures.

Suning Appliances (002024): Easy to Buy will eventually surpass, the king eventually return

Source: Japan Securities Writing Time: 2012-12-14

The traditional business model meets the bottleneck, and the line is transformed. As the benchmark of domestic retail enterprises, suning appliance once through the chain of stores and "class finance" business model for rapid expansion, but with the decline of the macro-economy and the impact of the new business situation, suning initiative of its own reengineering, and strive to achieve two aspects of the transformation: one is carding line store layout, one or two-line city "Close small opening big", three or four line city Afterburner channel sinks; the second is to promote the retail business to the online migration, and strive to buy suning easy to make the Chinese Amazon.

The contention of traffic and the debate of scale: the unique value drivers of the Business-to-consumer. Suning easy to purchase positioning comprehensive electrical business, at this stage of sales growth than profit more important, so suning easy to purchase comprehensive use of independent procurement, open platform, strategic alliances, mergers and other ways to expand the category, expand the Department of general merchandise SKU, to enhance the site traffic and sales scale. As the marginal cost of growth increases, the efficiency of the easy-purchase operation increases, even if the net interest rate is lower than the traditional retail, the valuation will be higher.

Online costs will necessarily fall below the line, supply chain management capacity is the key. During the operation of the company, the level of supply chain management can be reflected from sales forecast, inventory management, spot rate and replenishment timeliness. The excellent network retailing enterprise needs to seek the balance between the unsalable rate and the shortage rate, and seeks the balance between the cost and the user experience in the efficiency. The future of Suning can be profitable also depends on its supply chain management capabilities, Suning easy to purchase through collaboration with suppliers to promote the whole value chain, emerging category to achieve leapfrog development.

Logistics for the king, information for the win: easy to buy the magic weapon of future profits. Suning at present, the electrical business since the establishment of logistics become the trend, suning warehousing capacity has obvious advantages. Easy to purchase also through the expansion of small warehouses, improve the rules of commodity paving, improve the speed of easy to purchase delivery. Suning's informatization level is in the first-class position in the domestic retail enterprise, Suning in ERP, business-to-business and so on backstage information system application are earlier, has the obvious superiority. Suning will enhance the capacity of the system and optimize the foreground information technology, flow, data structure, conversion rate optimization, set up a search engine-oriented website construction, SEO optimization, user participation and user experience will be significantly improved.

2014 Suning will be profitable, the market value will reach 70 billion. The differences in capital markets lie in the valuation of Suning's Tesco, in fact, the valuation of suning easy to purchase depends on the future line of Su Ning's market position and growth rate, analysts believe that suning easy to purchase by virtue of its supply chain, logistics and information technology advantages, will occupy the first camp of domestic electricity, the next three years will maintain high growth in revenue, Analysts believe that the valuation level given to suning ps=1.5 times, and adjust the company's target price for the next 6 months is 8.86 yuan (0.45 of the main business to the 12 12X p/E, easy to buy 17 billion sales scale, to give 1.5X PS valuation), maintain a "strongly recommended" rating.

Central Reserve Shares (600787): Decline in revenue growth, gross margin decline to suppress performance

Source: Changjiang Securities (000783, share bar) Compose date: 2012-10-29

Steel Market recession, the year-on-year decline in revenue reduction: Analysts believe that the third quarter, the company's sales chain fell sharply, mainly by the macro-economic environment and the upstream steel market recession impact. According to Mysteel data, the steel index overall decline in the three quarter, the market weakness of the steel trade directly affect the company's trading business, thus depressing the company's three-quarter operating income.

Market downturn and new projects into production to reduce the gross profit margin: Analysts believe that the reduction in gross profit margin is mainly caused by three reasons: First, Wuxi, Xianyang, Tianjin and other places in the new production project pushed up the operating costs; the second is the slump of the steel market, which compresses the profit margin of the company's

Effective cost control, reduced value loss callback small thickening performance: During the reporting period, the company cost control is more reasonable, the cost rate of three fees are lower than the industry average. Worried about the future market downturn, the company in the first three quarters of last year to mention a total of 78.96 million yuan of bad debt losses prepared and inventory loss preparation, the first three quarters of this year only to mention the loss of assets of 2.92 million yuan, of which part of the third quarter to recover, to achieve impairment of assets loss-1.81 million yuan, a slight thickening of the current performance. Analysts believe that under the premise of a sharp reduction in asset impairment losses, the company's net profit has not achieved substantial growth, mainly due to the overall market slump caused by the difficulties of the main business and the difficulty of the recovery of the loss of the increase.

The competitive advantage is obvious, look forward to the industry warmer, maintain a "prudent recommendation": The company is the largest warehousing enterprises, the perfect logistics network is not only an important chip in the competition, but also the cornerstone of further business development; In addition, the company's warehouse is the Shanghai Futures Exchange, Zhengzhou Commodity Exchange, Dalian Commodity Exchange, The designated delivery warehouse of the National Cotton exchange market. Analysts believe that the company's strong resource barriers is an objective existence, even if the company's performance due to poor market conditions, but the resource barriers in the market to improve to provide the corresponding performance elasticity, analysts need to wait for the industry to rebound. From 2012 to 14 EPS is 0.49,0.6 and 0.7 yuan respectively, the downgrade rating "cautious recommended."

Oriental Entrepreneurship (600278): Foreign trade stock multi-concept resonance

Source: Hongta Securities Writing Time: 2012-10-18

Report causes: The company October 16 to 17th two consecutive trading days rose cumulative increase of 21%, and two consecutive trading day turnover is greater than the first 10 trading days of the average amount of twice times.

Many ministries issued a stable foreign trade policy, September Foreign trade data warmer, four quarter for the traditional Christmas export season. Recently some foreign trade stocks ushered in multiple concepts.

Since August, a number of stable foreign trade rules for the introduction of dense, up to now a total Treasury, NDRC, general administration of Customs, AQSIQ, Ministry of Commerce and other ministries issued policies. The Ministry of Finance and the National Development and Reform Commission September 18 issued a notice will be canceled customs supervision fees, exempt from inspection and quarantine fees, according to the Ministry of Finance Statistics, two measures can reduce the burden of foreign trade enterprises 3.5 billion yuan.

The General administration of Customs 13th showed a record September export value, an increase of 9.9%. Exports grew by 6.3% per cent year-on-year.

The company's foreign trade occupies a leading position. Trade rivals on average cover all continents. American Europe accounted for more than 40%, Christmas export concept is strong.

Follow-up should pay close attention to the impact of the European US quantitative easing policy on key indicators of the relevant economies.

(Securities Times News Center)