Electric business open platform scenery behind difficult to conceal inconvenience: free distribution threshold to become higher

Last week, the most popular words in the electricity business were "open platforms". Whether it is Su Ning's "Shop + Dealer + Retail service Provider" new positioning, or Jingdong mall's 700 million dollar new financing investment, are focused on the open platform. However, in the rush to open the platform, really like the business advertised that, a dazzling range of goods can let consumers enjoy a one-stop shopping in the convenience of buying? The truth is that after the open platform, businesses profit much more than consumers.

Free distribution threshold in disguise to improve

Unlike the traditional way of shopping, in front of the computer to move fingers can go around hundreds of brand stores, and shuttling back and forth in several major shopping websites. With the development of the open platform, although the wealth of goods increased, but the convergence of various web sites more and more obvious. Consumers have been accustomed to the benefits of free shipping, has not been accustomed to paying the cost of the money, so, in shopping will strive to achieve the merchant set free shipping standards. But a free lunch is increasingly difficult to eat.

In store 1th, the online supermarket, the implementation of "full hundred-packet mail" policy. However, the goods can not be accumulated in different merchants. For example, if you want to buy a cell phone and tape, book machine, note paper, such as office supplies, although the total price of these goods greatly exceeded the minimum postage rate, but, because the mobile phone and office supplies belong to different merchants, therefore, only more than hundred mobile phones can enjoy free shipping, the amount of less than 50 yuan of three pieces of office supplies, According to the shipping rules of No. 1th store, consumers need to pay 10 yuan freight.

"It was meant to buy a phone and buy some snacks for free shipping." Who knows that five items have been divided into two orders after submitting the order, and freight charges are also charged. It's not worth it. "Mr. Feng complains that, since it is the same shopping site, shipping costs should be calculated on the basis of the total order." And businesses automatically divided into different distribution orders, where the cost of transportation should be coordinated within the business, should not let consumers bear.

After all, through the open platform to introduce a large number of partners, for consumers, the goods are indeed rich, and platform operators can also be charged into the commission to increase profit points, but the distribution of fragmented costs, should not be a brain to consumers. such as Jingdong Mall and other sites, will be in the customer to submit the order link to make a prompt, "because the goods are not the same warehouse, the order is divided into multiple sub orders system split distribution, resulting in additional freight by the Jingdong mall bear."

In the first two years, free shipping became the standard for large Web sites. At that time, the 1th store Chairman Gege pointed out that this is an irrational behavior. Starting from the end of 2011, Jingdong Mall, new eggs, Amazon China has abolished the "free Shipping" competition strategy. However, it is not easy to accept that the consumers who have been raised by free shipping costs will have to pay 10 yuan for dozens of yuan of goods.

Narrowing the way of payment

Choose a large website shopping, not only the quality of goods are guaranteed, the key point is that can be paid on delivery. This method of payment is also the first of these sites to win the trust of customers, to provide a convenient service highlights. But this convenience service is shrinking as a result of Third-party businesses.

Although the goods that are responsible for distribution and the goods sold by most of the settled merchants can be paid on delivery, some third party merchants can only pay online, corporate transfer and post office remittance.

Beijing newspaper reporter in an online shopping mall picked a series of baby supplies ready to pay when found, was split into three orders of goods, one of the orders can not choose to pay the goods. In desperation, the reporter can only find similar goods another order.

For example, Jingdong Mall 2011 and the possession of the payment market half of the payment treasure suspend cooperation, customers in their platform to pay the choice of the way less, especially for the habit of using Alipay to buy customers, will feel inconvenience. At that time Jingdong Mall said that its delivery of goods to the payment of services more safe and convenient. However, after the increase of the settled merchant, the standard of service will be different. In comparison, other online shopping malls are more diversified in terms of payment.