Electric Business Operation: Let customer feel affinity and more protection

With the rapid development of the Internet and has developed to a fairly mature level, people's lives can no longer be inseparable from the Internet, especially some businesses are hoping to gain greater business profits through the internet, so E-commerce has become a very mainstream sales model. However, in the eyes of the Chinese people are never too concerned about some of the details of the process, the pursuit of a momentary pleasure. I think a lot of friends in the street to buy some of the smaller things when they will not ask for receipts or other shopping vouchers; Of course, in reality, these things end up with problems that are very few, it is impossible to say that eating snacks in the street will cause food poisoning. This may also indicate that our social environment is pure, at least the degree of trust between people have some.

In the operation of our electric business people often will mention a problem, that is the experience of the customer, and this experience includes his own website to buy things on the process of operating costs, more importantly, when he communicates with us that feeling. I think the transaction is accomplished on the basis of mutual trust. In other words, whether we are customers or customers to us, each other have a certain basis of trust. I believe that regardless of the customer or the merchant's point of view, are very eager to be trusted by the other side. If we say that the customer is intentionally disruptive or a competitor to inquire about the news, such a conclusion once accidentally hurt their real customer consequences is rather bad, so as others bluntly said that we provide the product is false or the provision of services is the same truth.

It is said that we should establish a trust relationship with our clients in the course of operation, so that cooperation between the two sides will be particularly enjoyable. But in reality, if it's simply or blindly trusting, it's not going to work, I want you to go to the convenience store next to your house. The boss may be happy, because you are his old customer, and you are the person here, the boss will feel safe, but you go to Taobao shop on credit people will ignore you? At this time we can not say how people so do not trust themselves, I think even if people trust you may be in the back of the idea of hitting others. This is the principle, the convenience store owner's principle is you are my old customer, you are also my acquaintance, Credit point account is completely no problem, but Taobao shopkeeper think I even you look like what kind of do not know I will be free to pay for the work of their labor directly to you, I do not have any protection. As for we do not trust the client and then let it feel, the result must be that the other party is not comfortable with the transaction can not be completed, the following two in order to let the customer feel that we trust him and bring us the case of loss.

For me personally, the internet is also a sideline for me, and I have a feeling for the technology besides being interested in the operation. I remember before in Taobao above help people to provide construction station services, the result is once too trusting customers to the end of their own disadvantage. We all know on the Taobao platform above the official is only the chat record of Wang Wang, that day a actually is to build a station company people to find me to do them an order of a module, they deliberately want me to use a third party chat tools to communicate, I hesitated. But in the end it was the place that promised, as a result, I followed their request to come, they said I do is only they give me one-tenth less than the characters, it is obvious that they are deliberately such, this time I and who reason is not clear, because Taobao only to identify the record of Wang Wang. And our account of each other's chat record does not have anything to do with the transaction information, that is, they deliberately say no I this time is no way, I can not do 10 times times the workload of the task. As a result, the task that I had been responsible for had become worthless, and my mood had become so terrible.

Another case is one of my friends telling me, and he's been through a lot of bad things. He himself drives a small company, is to do the kind of himself into the raw materials and then sell their own business, it is a processing workshop bar. Their main sales are also some of the more familiar people, E-commerce is now popular he also tried to do, and in the process occurred many times let him very uncomfortable things. The customer who wants the goods said that they continue the goods, and the payment for some reason can not come, two days to call, and these communications are in the phone, that is, no credentials. Then a few days later when my friend asked customers to pay, the customer contended said that they must have given the money, otherwise there will be no goods. In fact, according to the common sense is not the payment will not be shipped to the customer, but my friend is because the trust of customers in the customer has not paid the case to the customer before the delivery, can result in the customer is how to repay it? Okay, because my friend knew this dishonest customer. The result is to find him directly and solve it through legal means, But the problem is that we do electric dealers and maybe we don't know where our clients are. In fact, we can trust the customer, but need to show his principles; for example, my friend can give the goods to the customer first, but must receive some credentials from the customer.

Through the above discussion I think you also know I want to express something, I just want to through some analysis and some real case to tell you in the operation of the electric business must correctly deal with the relationship between trust and their own principles. The best result is to let the customer feel their affinity while making themselves more secure.

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