Electric business platform launched Price war entertainment bidding platform to intervene in service commodity market

In recent years, with the development of domestic electric business, competition is more and more fierce. Recently, the domestic digital home appliances, in the major consumer E-commerce platform in the history of the most fierce price war, ultra-low commodity prices so that consumers become the biggest beneficiary of the price war. and digital home appliances, compared to the crazy price of goods, there has been a low-cost way to sell services, but because of group buying type of electricity business platform of collective depression without a noticeable increase in market heat. It is reported that in the domestic just appeared soon the entertainment bidding type electric business platform, intends to intervene in the service commodity market, provides the new channel for the service class commodity low price sale.

The entertainment bidding model, which originated in Europe, was a prototype of the bidding model proposed by MadBid, a British electric-business website. Bidding mode is characterized by the original consumer Network shopping mall directly based on the purchase of goods, in addition to a step-by-step shopping links for users to choose. In the first step of the step-by-step purchase-The reciprocal bid, the consumer can buy the goods at about 05 percent of the discounted price by participating in the reciprocal bid, and if the bid fails to obtain the goods, the user can buy the goods by replenishment the second part of the bidding model. In the bidding mode, direct purchase and replenishment purchase price, also lower than the commodity market prices, is a way to ensure that consumers buy low-cost business model.

From the characteristics of the bidding model can be seen, this model and group buying mode has a little resemblance. Both are through the sale of a certain commodity as an inducement to attract consumers to pay attention to the volume of users to enrich the sales of goods, so as to make up for the loss of low prices, while the use of sales to expand their own earnings of the electric business operation.

After entering China in the entertainment bidding mode, the main goods sold are mainly the digital appliances of the creative category. And as the seasons change, the temperature rises gradually, again to the service commodity hot season, the entertainment bidding mode of E-commerce platform, is interested in its sales of the category of goods to increase service products, to expand its own commodity line.

Some experts point out that for the entertainment bidding model, more difficult to increase service goods: first, although the bidding model can contribute to the price of goods sold, but the transaction process is long, not conducive to timeliness of a strong commodity sales, such as catering, beauty, massage, etc. the second, the bidding model for the original manufacturers of goods, Have a certain brand promotion effect, more suitable for the long-term use of the kind of goods, but not for those who are not high quality of the brand of service goods; third, the service commodity and the bidding mode of the existing commodity differences between the larger, not conducive to consumers on the goods sold crosswise contrast, When the service line does not expand to a certain extent, consumers have less space to choose the goods.

Of course, for the entertainment bidding model to increase the number of service items, experts also pointed out three advantages: first, the current domestic price growth is too fast, but the original can let consumers buy services for the purchase of goods model is faced with the embarrassment of collective winter, entertainment bidding mode in this period of time to intervene in the service of goods is more appropriate; Even if the bidding mode increases the service commodity, its commodity level will not be a lunch, a karaoke ok so simple, the commodity should be a large number of service-class goods, brand-type service goods, is the mode of group purchase has not been digging into the service category of goods, this, it is possible to become high-end service goods low-priced sales of new ways; The bidding model can use the service commodity to avoid the price war between the consumer mall, avoid the main battlefield of the digital appliance commodity, Shini, complete the initial construction of the new electronic commerce mode.

In combination with the above view, the entertainment bidding model is intended to increase the operating mode of the service line. Its difficulty is very high, and the role of the site itself is more obvious, if the entertainment bidding platform to improve this link, for consumers, perhaps the entertainment bid, will become the future purchase of high-end service products mainstream choice.