Electric Dealer "Double 12" kill to line the next year big promotion

Absrtact: Double 12 Kill to line down the end of the year to promote the face of the electric manufacturers of double 12, offline entity stores collectively do not catch a cold, the recent continuous launch of promotional, the theme has been aimed at Christmas. And consumers found that the price advantage of online goods is not obvious. Today, double 12 bar

"Double 12" to kill to line down to the end of the big promotion

In the face of electric manufacturers of "double 12", offline entity stores collectively do not catch a cold, the recent promotion, the theme has been aimed at Christmas. And consumers found that the price advantage of online goods is not obvious.

Today, the "double 12" bar shopping spree. But the reporter discovered, to the electric dealer manufacture "Double 12", the offline entity store collective does not have the cold. And into the December, the Guangzhou entity shop to promote the pace has not stopped, promotional themes have been aimed at Christmas. A number of businesses said that December to the Spring Festival has always been the offline entity store sales season, there is no "double 12", promotional activities will also follow. And a lot of consumers began to find that the price advantage of online increasingly less obvious.

Entity store collective cold to "double 12"

"We do not have a special promotion plan for the ' double 12 ', which will be the Christmas theme event in the near future." Tianhe City department store director said to reporters.

Guang Bai Goods, Guangzhou Friendship, Xinguang department stores, China Plaza and so on are not targeted at the "double 12" for the theme of promotion, the end of the activities focused on Christmas and New Year's Day.

Canton Bai Goods this weekend to give the largest promotion of the year, 12th ~ 14th for three consecutive days to 38 percent, but also 16 stores in Guangzhou (including new Daxin) held concurrently. From 13th onwards, the modern department store held a 16-day Christmas Carnival big promotion, 400 yuan for 1000 coupons, the promotion specifically to avoid the "double 12".

In addition to promotional offers, Sun Xintiandi told reporters that the whole December, wonderful programs and interactive games staged, including Pucky Grand Circus, well-known bands, such as the scene, more Leslie, Anita Mui Salute imitation Show, and every weekend and Christmas Eve, members free parking for 4 hours.

A department store Personage said, the December line shop has always been fighting for sales of the most intense, Christmas, New Year's Day and other festivals ensued, the weather turned cold, coupled with the end of the performance of the pressure, the entity store will be the largest activity to sprint the annual sales performance. In particular, the current retail downturn, promotional activities weekly. The person expects a climax to winter sales this weekend.

A person in the industry also admitted that the same is the electric manufacturers of the festival, "double 12" is difficult to replicate the "double 11" brilliant. And Christmas, New Year's Day these kinds of traditional festivals, emotional shopping demand than "double 12" is much better.

Leather Shop price Expensive shopping mall

"The line is not cheap. "The Citizen Fang said to the reporter that the line is the same as big promotion, the price of department stores is cheaper than online." Miss Fang told reporters that a shopping mall in the weekend to promote, Miss Fang bought a fur, shopping malls promotional price of 2574 yuan, the same day to go home to a cat brand flagship store, unexpectedly marked "double 12" promotional price of 2888 yuan. "Not only is the mall cheap, but the store says it can be serviced free every year." Miss Fang said that if the price of the line will not be too much, directed to the service, she will choose to shop offline.

Coincidentally, Miss Chen told reporters, last year in the mall to buy a Clarks for her husband a special shoes, more than 500 yuan. This year "Double 11" When a check, online preferential price is more than 800 yuan. There is also a children's home products, shopping malls are 30 percent 71 yuan, the online brand flagship store with the same section to sell 119 yuan.

Insiders said that the online price advantage is no longer obvious, on the one hand, the brand is gradually aware of the line under different prices, hurt is offline channels, more and more brands have gradually tended to the same price strategy. Second, the cost of online channels is climbing, making it difficult to reduce prices. In addition, the continued downturn in the offline retail and fierce competition, but also to the offline shop to increase the intensity and frequency of promotion.

Department store people: do not fight price war aims to complete sales performance

However, Kanjianki, deputy general manager of modern Department of Commerce, said that parity is clearly not an important means of business operations, not a long-term solution, especially the size of enterprises, than the price of the dead. But in the face of frequent promotions, a number of department store people frankly, is to complete the sales performance.

The reporter also learned that there are a small number of department stores do not participate in the price war. China department store recently tightened the pace of promotion. "This year's performance has been completed ahead of schedule, we try to do less promotions, to sell the new model, discounts are provided by the brand." "China general manager Shanshan Frankly, although the promotion of sales, but the profit is diluted, and suppliers do not want to frequent big promotion, waste of human and financial resources."

But for the current industry more fierce price war, Shanshan also very helpless. A few years ago, Beijing, Shenzhen department store sales are also very fierce, but now also eased a lot.

Shanshan believes that the fundamental need for suppliers to price is a bit more, the product itself is more distinctive, the product is attractive rather than price.