Electric Dealer Low cost marketing combat: Three road Nine strokes (medium)

As mentioned above: vertical electric business gradually began to change from scale to profit-oriented, electric dealers in austerity, the first is the cost of marketing is also careful, Nie will be the current vertical electric dealer to promote the classics to do a summary and the eye, said the first way: Flow-type, now connected to the second to Third Road.

The second way: User interaction Type:

Its key words are "interaction", let the user participate in, let the user feel the unique respect, establish enterprise and user "emotional Exchange". China has always been a country of great love, in the case of everyone is not bad for a few cents, and who trade to see who "pleasing to the eye", where they feel "cool".

Type four: Database Direct marketing:

Database marketing and direct marketing are two concepts, the domestic prophase more is the database marketing and few real direct marketing.

1, the old user personalized mail marketing: Now many of the electrical business user EDM operation has been to fine operation of the stage, rather than simply request the rate of transmission, this is the first level of the EDM; before the hardships to let users come in to register all need to follow the wealth of God to tracking service, The process of all registered customers through the mail marketing tracking, enabling the user life cycle management mail system, such as: The number of days to register to give a hint, put into the car did not buy the purchase also tracked to a message interactive tips and so on, this is the second level of EDM The third level now many mail services companies in the promotion of a more intelligent direct mail system, according to user purchase behavior and users click on the behavior of the message to automatically subdivide user attributes, and then according to user segmentation familiar to push personalized mail strategy, estimated that Amazon has been using this.

2, the new user Aida mode of marketing: Quick success of the marketing staff often from outside the procurement database and thought that a mass let people to buy things, this is a few of thousands of small probability events, the hit rate is very low. It's no different from seeing her on the street. I'm going to complain about her. Free movies why not go ah, oh, so here's the mail push strategy needs to be different, according to the traditional marketing AIDA sales model to carry out, first to attract its goodwill and interest, according to its response and then give differential push.

Type V: Customer Loyalty Marketing Management:

The continuous development of the Electronic business site is the user stickiness, improve the rate of repurchase, also need to work the strategy here, rather than simply according to gourd painting ladle.

1, Integral rebate operation: Hierarchical management of user points and in accordance with the characteristics of the season merchandise rebate is the electricity business users sticky operation must kill technology. This fat Fei in the "play changed" in a detailed analysis.

2, related goods personalized push: This is also the Amazon is doing better, Taobao Cat is also in the optimization of personality experience. According to the user has purchased, search for goods in the User Center to push personalized goods, but also the use of "guess you like" and other search recommended links, while in the EDM also personalized push related goods and accessories, more caring will push, the use of merchandise maintenance reminders, commodity use care research and so on.

Type VI: Social media optimization:

In the case of SMO, different industries make a difference in the use of social media. such as cosmetics, food, movies and other people need someone to experience and someone likes to show off products, through this attractive to tasting conversion rate is very high. Many sites through micro-blog, happy, everyone, QQ space, such as continuous word-of-mouth penetration has some effect. The SMO covers a lot, and here's a two-point effect.

1, micro-blog Operation positioning: The current micro-bo marketing industry, the water is very large, the official microblogging operation of the electric business lies in the visibility of the promotion or sales conversion rate. is to do the old user interactive emotional maintenance or the development of new users, different positioning strategy and evaluation indicators need to be different. At present, the effectiveness of the promotion of brand awareness, event marketing, and directly realize the transformation of the electricity merchants also have some Taobao shop, or even only through micro-blog to do outside promotion effect is good. Now the official micro-backstage also has the data center, after a period of time can analyze fan high forwarding is what, short chain Click High is which, and then optimize the adjustment. Alibaba has previously been a shareholder in Sina Weibo rumors are not groundless, Sina Weibo will increase the support of the application of electricity, the flow of liquidity.

2. Question and answer: This block can also be summed up as a part of search optimization; search engine on the content of social media more and more favorable, the target user search brand words, related online shopping words, the advantages of commodity words, such as preferential access to Baidu Encyclopedia, Baidu Questions and answers, Baidu Library, reviews network and so on, first of all to ensure that the positive information is given priority to reveal, Second, the artificial initiative spread praise. Some medical companies have done a lot of work on this piece.

Third Way: resource-integrated

The operation of vertical electric business continues, need to be able to precipitate some resources, brand resources, supplier relationship resources, industry cooperation resources, operational data resources, team personnel resources and so on; the value of the site is to continue to bring value-added to users, simple reselling goods through the flow of imports is nothing can precipitate, No one is going to miss the electricity dealers. The value of resources lies in the application of the value of the brand in the labeling of memory and dissemination. (Back three: The seventh type: BD to expand the tree; Eighth: Activity marketing to borrow opportunities; type Nineth: Brand promotion differentiation, to be continued next week ... ）

Remember the art of War: "Where the battle, to the positive, to the extraordinary win", the above moves electric traders know, also basic in the use of what we are doing, I also use this is called "to the right", at the same time, "the use of the wonderful, stay with the heart," the real magic in the "singular wins"; "More exchanges and advice.