Electric Dealer Low cost marketing combat: Three road nine strokes (next article)

The previous article on the electric business of the winter Low-cost marketing, said the first: flow into the second road: User interaction Type two types, the book before the text, let's talk about network marketing actual combat Third Road:

Third Way: resource-integrated

The operation of vertical electric business continues, need to be able to precipitate some resources, brand resources, supplier relationship resources, industry cooperation resources, operational data resources, team personnel resources and so on; the value of the site is to continue to bring value-added to users, simple reselling goods through the flow of imports is nothing can precipitate, No one is going to miss the electricity dealers. The value of resources lies in the application of the value of the brand in the labeling of memory and dissemination.

The seventh type: BD expands the Big tree:

A lot of small BD cooperation, the exchange of advertising to transform the output is not effective, medium-scale electric business site more need to be able to alongside the big trees, from the large flow of the cooperation of the site diversion volume.

1, large flow channel cooperation: Expand online sales, there are a lot of industry cooperation: Bank Channel product cooperation (integral Exchange and Mall), electronic payment company propaganda channel (access to pay for the other party to promote the opportunity), such as telecommunications and air Ctrip Scale user operation points cooperation, portal mall embedded channel cooperation, etc. Need a certain relationship resources to obtain a better opportunity for cooperation.

2, a wide range of coupons: Many electric dealers rebate shopping site, have a special coupon channel, where the need for carpet-type placeholder placement coupons diversion type.

The eighth type: The activity marketing borrows the opportunity:

In addition to the regular initiation of activities within their own stations

1, joint activities: Vertical Web site can borrow the supplier's resources to jointly carry out promotional activities, through the vendor's advertising resources, to achieve the introduction of flow; the second is the same target crowd but the product category does not conflict with the Electronic Business website, the electric Business website and the entity store can have the flexible joint interaction The main point of its operation is "mutual trust, mutual benefit", brother cooperation between the beginning of mutual suspicion is to do bad things, and the other party more take advantage of their own nothing to lose the attempt to try it.

2. Participation of third party platform activities: a lot of electric dealers at the same time into Taobao Cat, Beijing-east and other comprehensive platform, to fight for the platform side of the activities can bring sales surprise breakthrough, Poly cost-effective once to many shop operators to bring surprises; at the same time, some electric business shopping platform also have large activities can not be missed, such as 360 and a search in the 2012-year double 12 activities.

The Nineth type: Brand Promotion differentiation:

Austerity is the first reduction of this piece, here does not talk about the portal banner, video stickers and other CPC burning money model. In the case of a lot of user media contact points, the rich Lord also needs to refine USP's unique selling point, the difference spread to stay in the user's heart, and Nie that the brand promotion when the continuous things, how to continue to smooth the infiltration is the master, a fire only left ashes that is not continuous brand operation, Here are only two points to save money:

1, Event Marketing: In addition to pure public welfare activities, electrical business event marketing and media site event marketing, electric business event marketing and the best combination of goods to hype, give a few examples to understand, Mo Yan Nobel Prize a announced, immediately list Mo Yan album; Beijing rainstorm Car life Hammer Special delivery; "Touch Brother" Event car foil can be hot push; the latest doomsday marketing is also a lot of business articles. Of course, event marketing also has the risk, need to consider the brand relevance degree, brand matching degree and so on, the dissemination of event marketing also needs a phased strategy and all-round, media, video, SNS, microblogging and so on.

2, the whole network search optimization: In addition to a few major search engines, search can optimize the place: their own site search optimization (relevance matching, intelligent participle); third party platform search (product optimization, price sorting search, regional search, etc.); Other large traffic sites such as video Search, Search stations and so on can optimize the brand keyword to enlarge the exposure. Used to use smart people for free or only spend about 5 yuan in cinemas to play the missing notices "to find XX company xx speed to the door to find" is the same reason.

Now in front of the three-way nine strokes 18-style summary of the following figure:

Remember the art of War: "Where the battle, to the positive, to the extraordinary win", the above moves electric traders know, also basic in the use of what we are doing, I also use this is called "to the right", at the same time, "the use of the wonderful, stay with the heart," the real magic in the "singular wins"; "If there is time Guohui each type of separate written to discuss the details of" magical use.

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