Electric dealer price war Huan Shi is hit offline

The day before yesterday was the climax of the June electric business war, after a day of intense sales, yesterday, the days of the cat, Beijing-east, Xun and other major war enterprises have handed over their transcripts, these results means that in the noisy yell, in a rational price war, the electricity merchants also earn real gold and silver.

Day Cat electrical Sales 1.3 billion

18th Jingdong Store celebrates day this day, the day Cat main promotion category is the home appliance. On the day in the cat platform, 10 minutes to sell 200 original price of 12,900 yuan of Sharp TV, up to 2:00 yesterday, has sold more than 500 units, Haier 1.5P inverter air-conditioning 10 minutes to sell 200 units; TCL, voice and other sections of the refrigerator 10-minute crazy sales 1000 units, a long emperor baking electric oven to 40 percent of the special price of 10 minutes sales 4000 units.

Yesterday 1:15 P.M., the cat electrical Appliances official micro-blog announced 18th this day, the sale of electrical appliances broke 1.3 billion yuan.

Days of the cat main home, decoration supplies, and launched a full 30 percent-50 percent discount. Cat people, their home textile special sales record is repeatedly refreshed, cat home textile industry within 1 hours sold more than 70,000 pieces of four sets.

The cat also announced yesterday that the world's largest retail entrepreneur of furniture and building materials, international furniture chain retail enterprises in the United States and the United States, as well as large home building materials theme shopping malls incredibly home and other three well-known home shopping malls announced at the same time to the cat Test hydro-electric, this is the relay home appliances, department stores, ultra after the first large area of retail stores net.

Beijing East Appliance Sales 750 million

Talking about the 10 anniversary of the sale of the day, Beijing East yesterday to the business reporter, Beijing east on 18th, the total number of orders to break 3 million single, and last June 18 compared to the growth doubled, at the same time, the Beijing-East one-day Web page browsing volume of up to 350 million.

Jingdong also introduced, to 3 C, home appliances started the Beijing East 18th to achieve 750 million yuan sales, highlighting the strong development of Beijing-East household appliances category, in addition, its computer category also has a new breakthrough, 18th notebook and computer display both the whole day sales are more than 50,000 units, the router sales have exceeded 200,000 units.

In addition, Jingdong is very satisfied with the open platform outside its proprietary platform. According to the introduction, the open platform June 18 sales to increase over 200% year-on-year, including the performance of the hundred Li Group outstanding, June 18 order volume increased 15 times times.

Xun a single amount of broken billion

Yesterday, has been staring at Beijing east, and the death of the Beijing-East Xun Tencent's own to the commercial news reporter sent to the 18th, said 18th day its overall under the single amount of the total breakthrough billion, to reach the highest value, than the usual daily average of more than 200% per cent higher.

According to the introduction, including home appliances, department stores, mobile phones and it and other products, the largest increase in household electrical appliances, the increase of more than 500%, air-conditioning, black electricity sales growth reached 725% and 565%, household appliances sales growth also reached 545%. Xun yesterday also said that the day Xun Order amount has maintained a rapid growth momentum, as of yesterday 11 o'clock in the morning the next single volume even compared to 18th, the same paragraph still maintain growth.

For the electric business win the best sales performance of all previous promotions, easy to think, in addition to prove its own comprehensive strength of the promotion, its introduction of the Beijing-East award-winning "Price Report" and double "your compensation" differentiated services have been more and more consumer recognition.

In addition, Suning easy to buy, when, Huawei and other reporters sent to the Business Report sales, Suning easy to buy, as of yesterday 5 o'clock in the afternoon, the total volume of orders grew 350% last year; The electric business war let when the share price is doubled than May; Huawei Electric Company also announced "6 18" before and after booking mobile phone to reach 5 billion yuan sales.

The electric business battle is under the impact line

The above sales results show that this is known as the Electric business World War promotional activities, on the surface is the appliance business in the sniper Beijing east, do not want to Jing Dong 10 birthday, in fact, is a Beijing East store celebrates the car collective promotional just. In the consumer increasingly rational trend, everyone low-key earn real gold and silver.

Electric Business observer Shangxiang also said, "6 18" from a Beijing-east of the shop celebrates, the development for the whole industry collective promotion, also explained the Beijing-East Lake status.

In this connection, internet critic Bo has told reporters that the electric business has no losers, are winners. So who's the loser? There is no doubt that offline retailing could be hit.