Electric dealer price war "Sequela" came

Intern reporter Zhang Yiyi

The Netizen pats the brick, the development and Reform Commission to intervene the investigation, the lively electricity merchant "Three Kingdoms kills" falls into the silence. But the line spread to the line under the price war, but let offline entity stores more difficult to get out of the price war "sequelae."

Yesterday, the reporter visited a number of home appliances stores found that 1.5 before the "price" commitment has been in the form of a fake, a bargain back to the store. Home appliances experts said that the price war on the most serious impact of prices, home appliances enterprises need to change the price to stimulate the market management thinking.

Last March 7, Suning first shouted in the country's chain stores to implement the "plain prices" sales slogan. A few days later, borrow "3 15" occasion, by Zhongxiaoxie, Gome, Jingdong Mall and so on have become Beijing's first batch of the company.

In addition to facilitating consumer shopping, in the industry, it seems that the price can significantly reduce the marketing costs of electricity. After the wholesale price and the retail price are clear, the sales of the electric quotient are more at a glance, which will greatly reduce the financial and labor costs of the enterprises. However, can such a "price" be successfully achieved?

Yesterday afternoon, the reporter came to Gome, Suning located in the south three ring of several stores, in the flat-screen TV, notebook computers, mobile phones, soya-bean milk machine, such as dozens of products for inquiry, the reporter found that the prices offered by salespeople are different from the price of the goods, including several notebooks, mobile phone price difference even reached thousands of dollars. "Now doing the activity. "In the face of the continued" Golden nine silver Ten "snatch war, sales staff have given such a response.

A Gome sales staff told reporters that the commodity price tag is only a reference to the store to provide the prices, now the store frequently do activities, the transaction price will certainly be lower than the price. After the price war, commodity prices have changed a few rounds, the price tag followed by "unrealistic."

A staff member at the Suning store said that sometimes the price tag was low and consumers were not necessarily buying it. "If the price tag is written directly on the discounted price, without a discount, some consumers will feel that prices are low because of quality problems." ”

Not only that, in addition to pricing, asking prices, home appliances and commodities have a third price: bargaining.

"Before I was asked to send what gifts, but now to add a sentence, but also cheaper?" "Gome Fangzhuang the flat-screen TV zone around the island, busy" around, "said the citizen, the price war let her feel direct trust sellers" a little difficult. "

"Price war is the most serious impact on prices." "The price tag is predicated on the fact that commodity prices have remained stable for a considerable period of time, at least for half a year, and prices have been a sign of price movements," said Liu Buzhong Observer. ”

"Home appliances stores, manufacturers are always accustomed to use prices to stimulate the market, rather than relying on the brand, such business thinking must change." "Liu Buzhong said.

In addition, "from Nanjing to Beijing, buyers do not have the essence of sellers, this proverb explains the problem." "Liu Buzhong also said that in addition to price war, consumer bargaining habits make home appliances Stores" price "itself is difficult to implement," the trust between consumers and businesses must first be established. " ”