Electric dealer price war to return many sites have joined the melee

This week, Suning was not able to achieve the first half of the mission goals, to drag down the parent company's shares plunged; Jingdong CEO Liu A casual microblog can become the industry's news headlines; there is a consumer platform in order to earn more money, are going to sell their own-brand digital electrical products ... In less than one months, the price war for electricity dealers is about to return. There are businesses clamoring this is the history of "the largest and most comprehensive price war", including Jingdong, Cat, Van, Suning easy to buy, when the etc are ready to send. Another detail is that, in some of the results reported by some of the electricity dealers before and after this week, the profit index is generally ugly, and it also adds to the instability of the market promotion.

"The price is not the lowest, leave"

This week, Jingdong Mall CEO Liu announced that the third to fourth quarter of this year will set off a new round of "the largest, most brutal, most comprehensive" price war, and said that Beijing east to continue to lead the price war. Liu also said, "If the price is not the lowest, who will leave", pointing to the major competitors, and promised to let the user experience a step further. It is reported that the specific measures will be launched at the end of this month.

And one months ago, "618 bloody battle" is the same, Jingdong High-profile declaration of war to pave the ground, waiting for opponents of the chain reaction. Face the net buys the market the cake, the price is against inevitable. Dangdang C E O Guoqing recently said that the current Dangdang daily monitoring price index, as long as the discovery is not the lowest will be directly downward. Facing the "lowest price" of Jingdong, guoqing no weakness, "the price of the electric dealer who is low, a Amoy net parity, do not need to be fooled." The retail price index is a good thing. I read the price index daily of Dangdang every day. There is also independent of the purchase of the ' Competition Products adjustment group ', found that the net is not the lowest direct downward.

Electric Dealer's promotion suddenly became two industry big Guy's "the Star debate race", has attracted many onlookers, appears to be "the scale will be bigger, the price competition is more intense" the price war to bury the foreshadowing.

In fact, many consumers still remember the market war just to be silenced. This year, the first round of the electricity price war in April by Suning easy to buy, and then attracted Gome, when, the cat, Jingdong, Tencent and other B 2C have announced their participation, and in the June 18 Jingdong Mall Celebration Day to reach the climax. Jing Dong held a series of promotional activities throughout the June, saying that 1 billion. And in Beijing East announced shop after promotion, when, days, the cat, Suning easy to buy and other competitors to the Beijing-east propaganda slogans to encirclement and suppression by the industry called June bloody battle.

Many electric dealers want to join the "melee"

Although no platform has officially announced a "challenge", each of them is stepping up plans to introduce new promotional programs in order to hold the opponent's preemptive strike. In the eyes of industry observers, Tencent's electric platform QQ Online shopping, the cat and so will not stand idly by, the above sitting with sufficient funds and flow of the Web site will also join the battlefield.

The cat has said recently that although it has never been assumed that a target should be used to promote its own promotional plans, the double subsidy to consumers and businesses will continue, and "any possible market means is within reach". It is reported that the cat Electric City will continue the June 3C offensive, in July invested 100 million yuan directly subsidize consumers. Before July 20, consumers 12 days in a row in the days of the cumulative consumption of cat 3000 yuan can be 150 yuan red envelopes return, the highest can be full of 15000 yuan return to 1500 yuan.

"How many litres per litre, 6 99 dollars?" "In the home of the cat big home appliances, including the United States, Siemens, Haier, Hisense, and other brands, such as refrigerators, or even the price per litre of money to sell, more directly stimulate the consumer nerves."

Where the original outside of the goods in the recent also launched "Every customer's greatest strength in the history of" feedback, 3 days to sell 50,000 units of millet mobile phone to earn popularity at the same time, the official website also synchronized launch full 150 minus 30 activities. Every guest senior vice President Wang Chunqi said, where the customer's own brand 40% of high margin to ensure that the promotion of the emboldened.

Shao, the head of its public relations department, told the South reporters, the summer launched a series of promotional activities, the operating platform is a great test, and the Internet model of its own clothing brand advantages, from the supply chain level to ensure the effect.

Recently in the forefront of suning easy to buy can not be immune. According to reporter observation, in this week's earnings, Suning easy to buy the first half of the entity goods to achieve 52, 800 million yuan sales, from the year 20 billion yuan sales still have a big gap. Industry analysis, in order to quickly promote sales growth, easy to purchase will continue to invest their own resources, in the summer, 11 and other sales season to carry out large-scale promotions, in home appliances, 3C category occupy a leading position.