Electric dealers prepare for "Singles Day"

November 11 has been packaged into a new shopping carnival, attracting countless electric dealers "infighting."

This year's "Singles Day" is Coming, the major electric dealers and sellers have "sharpening".

The electric dealer starts the war early

"Advance recharge payment treasure, will have the opportunity to charge 300 yuan to rob 150 yuan, or charge 150 yuan to rob 50 Yuan", "11 11, 50 percent packs the mail to preempt collection" ... Alibaba under the days of the cat and Taobao, recently on the home page hung a large advertisement, even the network business giant Dangdang, but also to the flagship store form the cat, participate in the "Double 11" electric Business carnival.

In fact, as the "double 11" shopping Carnival's initiator and the main battlefield, the cat and Taobao as early as one months ago began a high-profile warm-up.

October 11, the cat announced from now on, including only, Philips, Acer and so on more than 1500 brands fully participate in coupons issued, the total discount will break through hundreds of billions of dollars, only the day of November 11 use.

Never participated in the "Double 11" suning, Gome also quickly follow up. Suning said, will carry entity stores and its "easy to buy Nets" early start marketing activities, and even launched "3 days 3 nights super 0 Yuan purchase", Gome said it will be in its online mall for the annual maximum strength promotion, the entire line of goods price reduction of about 40%.

Sellers actively prepare for war

Electric business platform "drum and Blow", the cat sellers also summed up last year's "war" experience, made enough to prepare.

Chongqing Branch and Industrial Co., Ltd. Network director Ye Yure told reporters, last November 11, due to the company's best-selling men's shoes stock shortage, coupled with inadequate logistics work, there are orders without products, the situation is more serious. Last year's "Singles Day" Inventory of shoes on the day only 600 pairs, far from enough. We have hoarded more than 2000 pairs of men's shoes for this year's Singles Day. "he said.

"This year against the" Singles Day "We have more experience, stock volume is more than 10 times times last year, there will be a variety of special special, for the appearance of goods. Jiuxian Network Mall Business department head Zhang Jibin said, in preparation for "Singles Day", they deliberately in September prepared a large warehouse of more than 50,000 square meters. In addition, they also through the on-line automatic conveyor belt, realizes the sorting, the packing and so on automation, can raise at least 50% efficiency.

Consumers wait for a "fork"

Yesterday, I collected two down coats and waited for the order of 11th. Li Yu, a white-collar worker at the bank, told reporters that he had been "hoarding a single" From late October, and that http://www.aliyun.com/zixun/aggregation/7946.html "> Day cat Shopping cart had more than 10 items."

Consumers a large number of "hoarding a single" but not "fork", directly led to a sharp decline in business turnover recently.

"The volume of our company's business has been falling since the end of last month. However, from this time last year, the November 11 day sales are expected to exceed the previous two months of total sales. "Chongqing Phoenix Yun-Commerce Co., Ltd. in charge of Yue said.

The reporter learned that the first minute of November 11 last year, the payment of Alipay more than 55,000 pens, the entire payment system has formed a huge test, a number of banks of the network silver system was once difficult to pay.

In this respect, with more than 5 years of online shopping experience, Ms. Tang's coping tactic is to save the money first. Because the deposit is more convenient than the temporary charge, also eliminates the trouble caused by the system paralysis.