Electric Dealer's Promotion challenge traditional department store personage: Different position will not be replaced

Oriental Network reporter Lu Lin, Cheng November 20 report: Double 11 days cat 19.1 billion yuan outstanding performance let a lot of traditional department stores feel a little pressure, in order to all kinds of festivals or store celebrations for promotional activities. The difference is that this year, the traditional department store discount form to the electric business, but the industry also said because of the different consumer positioning, so the impact of traditional department stores is not big.

Traditional businessmen say the impact is not the same as the electricity dealers change promotions

Electric dealers and traditional department stores staged a promotional drama, double 11-day cat 19.1 billion yuan of impressive performance let the electric business emboldened full, began to challenge the traditional department stores. Recently, the reporter visited the No. 600 goods, Huijin and other traditional department stores found that under the influence of double 11, traditional department stores have begun to different degrees of promotional activities.

These traditional department stores discount strength is also not small, mostly for "single pen full 200 first minus 100 to send 100 coupons". Many consumers have also found that the traditional department store discounts are different from the past, and more for the electricity quotient, "if the time to buy some of the refined, and the feeling and the electric dealer to do folding promotion is almost affordable." And buy expensive clothes, or try the heart more practical. After follow-up, the reporter found that the department store has a trial shopping more reassuring consumers.

Industry: Traditional department stores and electric business consumer population positioning is different

In the face of competition from the electric business, traditional department stores show calm. One industry that has been in the market for a long time has argued that large business-consumption centers are not affected, as they are targeted at different consumer groups, and most of the commercial-consumption centres have integrated services such as entertainment and catering. "Department stores above the variety of goods, a variety of more customers have experience, you can try products." "Consumer," said Ms Liu.

But careful netizens also found that although the traditional department stores did not suffer any impact, but some other physical stores, has been the impact of the electricity dealer discounts, including last year, a number of physical bookstores have closed down, physical stores, shoe stores sales plummeted. "In fact, can be physical stores and online stores to combine, so that consumers have eliminated the shopping concerns, physical stores can also be retained." "Netizen Chong Zi said.

Traditional business and electronic commerce collision: will change but will not replace

Where will the two models go, and how will China's retail business change? Fangdonghui, Deputy secretary general of China Electronic Commerce Association, said in a media interview that more and more traditional enterprises, including traditional retail industry in the continuous building of the OTO model, is from the original offline entity shop, experience shop, at the same time in building their own electric business platform.

It is also predicted that the electricity business will change the pattern of China's retail industry to some extent, but it is not possible to replace it completely. Traditional shopping malls in the positioning of goods, the collection of brands, as well as services, to provide consumers with a different feeling. Āu 瀈? <-hou1tihuan