Electric dealers swept the property market, is the sky really drop pie? or hype stunt?

Buy a villa or shop and enjoy a maximum of 50,000 to 500,000 benefits?

Yes, you're right. The purchase of the above products, 500,000 of the highest discount, equivalent to free to give a set of urban area just need huxing. This is the current Zhongshan a well-known real estate brands and network media launched the "electric business" concessions.

The real estate market "electric quotient", refers to is the network media and the real estate developer sign special preferential cooperation, the home buyer only through the network media provides the channel, can in the developer's market lowest discount. But the prerequisite is to pay a certain fee.

This year, various forms of "electric dealers" popular in Zhongshan property market. The offers they offer look pretty stunning. As mentioned at the beginning of the article, the purchase of villas to enjoy a maximum of 50,000 to 500,000 benefits. Which side is the ultimate beneficiary in the operation of these electric operators?

For developers, generally can benefit from the electric business model. Because once the agreement is signed, it means that the cooperative network media will make use of its own propaganda channel, and make large-scale propaganda to the product of the developer. And the developer will be in accordance with the points agreed before, combined with the transaction amount and network media checkout.

If a house is sold successfully, the Internet media will be able to earn advertising fees. The more the house sells, the more advertising it costs. If a set also did not sell, developers do not have to pay, network media equals white help developers do brand promotion.

From this point of view, the developer is indeed no risk, the network media instead of acting as a "real estate intermediary" role, to do their best to help developers sell houses. In the current advertising market competition increasingly fierce background, the network media to take this approach is indeed helpless.

And for buyers, more or less can enjoy a certain discount. According to the agreement, once the real estate business to start the cooperation, means that the entire market only through the Internet media to get the lowest discount. In order to sell the house, developers will focus on the launch of some special offers and network media cooperation.

Of course, the above analysis, is purely based on the normal process of speculation. If there is something fishy in the whole operation of the electric operator, the so-called electricity business concessions may become a gimmick.

First of all, the real estate and media jointly launched by the electric business concessions, whether the target is its previous in the market, the main push of the listing? Buyers should investigate before buying a house, if the real estate and media jointly launched, is some of the original location is not good need to promote the huxing, the so-called electric dealer has become a cover.

Secondly, the two words "maximum" and "can be enjoyed" should be clearly understood. Many developers often take a set of listings for special offers, the range of their concessions as advertising language. Many consumers know only after suddenly found that the most favorable listings only one set. Even if we are not involved in the so-called electricity promotion projects, we can see that many properties have recently played a slogan of "5,000 up to 100,000" and "500 to 30,000". If we simply look at the slogan, the concessions for these properties are not necessarily lower than those of the start-up electricity dealers.

Third, at present, some cities in China to stop the real estate "electric business model" is the reason for the participation of the electricity business needs to pay a certain margin, but once the purchase is not, there is a network of media will not be willing to refund. To this end, in the participation of these electricity business concessions, buyers should be well aware of their own deposit, in the absence of a purchase of the premise of the possibility of a refund.

To sum up, the sky did not fall in vain pie. If you just stare at the price and buy a house, you may be in a variety of "new models".