Electric dealers want to get to the countryside.

The Beijing Morning Post wrote that both Beijing and Ali electric appliances dealers are collectively moving to the 900 million-person scale of three to six-line cities and rural areas. A hope to sell goods from the one or two-line city to the township, a hope through their own platform to sell the township products to town.

Data background, according to Alibaba released data, 2013 China's County market a total of 1.4 billion parcels, received 1.8 billion parcels.

Beijing East Play: the countryside to brush slogans, let small town residents know what Jing Dong is doing

"We want to change the sale of agricultural products as we did before the sale of IT products." Liu said in a speech at the agriculture ministry.

From the 2013-year period to the beginning of this March, Jing-dong in the country more than 100 township brush 8000 painting Wall ads. This year, Jingdong bought three caravans, three routes through 100 towns for publicity. "The whole point of pumping bicycles", "Thousand Taiwan electric fan 1 Yuan purchase", "Beijing Morning Post" in Langfang Wanda Plaza inside and outside the caravan activities seen are such billboards. Jingdong will also be in the country 15 three or four lines below the city to put billboards, at the same time in 35 cities to put body ads, and held a netizen meeting.

Jingdong Mall CEO Haoyu will this year's Beijing-east channel sink summed up, let small town residents know what Jing Dong is.

"This year, sales are studying what brand three to six-line cities prefer." Haoyu said that in order to sink the channel, Jingdong will be selected for different areas of choice. In addition, Jingdong also in the expansion of their own logistics. "Using the first half of the 5-month period, Jing Dong has covered 60% of the county and the country more than 75% cities, all requirements 24 hours delivery." ”

Ali play: County magistrate to open the Convention, "on the tip of the Chinese" type of specialty sales

July 3, Ali held the first County Magistrate Congress, and so on more than 100 counties and City secretary, Magistrate, some people also because of the venue too many people stand in the doorway. County magistrate have received two books, "e-commerce knowledge cadre Reader" and "e-commerce 100", a total of more than 600,000 words, but the content is very simple-e-commerce basic knowledge and Taobao's professional terminology.

This is because, from 2012 onwards, with the "tip of the tongue of China" hit, Taobao food category to set up the characteristics of the Chinese project, hoping to use native products to pry into the booming demand for agricultural produce. At the same time, Taobao set up a new agricultural development department, the introduction of eco-agriculture channel; The CAT organizes the quality operation service provider resources, provides the more specialized support and the service for its food category nearly 4,000 sellers; the poly-cost platform also offers fresh produce for purchase.

According to Ali's figures, 2013 Ali platform agricultural sales reached 50 billion yuan, 2014 is expected to reach 100 billion yuan.

This is the county Magistrate's Congress on the appeal of the county magistrate. "Ma Yun County Electric dealer hundred counties to drink, I go to say Liaoning electric business into the village." Jondong, director of the Liaoning Provincial Agriculture Information Center, sent a microblog before leaving for Hangzhou.