Electric Shanglanhai Another evolutionary way to explore discount sites

With the rapid development of Internet and mobile Internet, e-commerce ushered in a new development space. Domestic electric business industry, Beijing East and Alibaba game, you have to sing my debut trend. BEIJING-East integrated platform and category resources, in the value chain to explore the way out, Alibaba is an open ecology as the infrastructure, in the 2B and 2C business. And with the rise of micro-letter payment, the electricity business site from the original spell flow, spell price, turned into now the fight logistics, hard to fight a wide, fight channel. In the wide and the whole of the electric business industry, but also subdivided into special selling of the main electric business website. Among them, to beautiful said, Mushroom street, roll leather net as the representative of the Shopping guide discount website began to seek blue sea in the Red Sea, then what is the killer of discount site? Burning money is not the root, the user experience is the king after careful observation, we can not find, whether it is beautiful said or Mushroom street, seems to be plunged into the mad electric dealer burning money war. The original success of the two stems from the insight into user psychology and the grasp of social marketing. However, this marketing, in addition to bringing brand awareness, does not seem to have much to promote sales. Instead, it was a war of money, which stimulated the morale of both sides. For example, beautiful said and Mushroom Street this year, beauty said to take refuge in Tencent, using mobile QQ and micro-letter and other congenital advantages of advertising, while in the major video site of the Korean dramas on a variety of patches, while the mushroom street naturally unwilling to follow, take the following strategy, step-by-step Press beauty said However, when the two sides hit the hands of the time, in fact, just ignore the electricity quotient website one of the most important factor-user experience. For example, Beauty said in the search engine user experience has been unsatisfactory, the author in search of some special keywords, always can not find satisfactory answers in the first time, so that both waste time and wasted energy. and Mushroom Street product research and development capacity has been criticized, although Mushroom Street said that with professional business management software provider launched a cooperation, but stability and reliability are faced with the challenges from all walks of life. In this, the author thought of the famous American electric dealer website Amazon founder Bezos a famous saying: "For the electric business site, the best user experience is the fundamental motivation to retain users." "Indeed, for the electrical business, the burning of money is not fundamental, a good user experience for the electricity business site will play a vital role." Perfect own construction, discount site is the time to flash the killer in addition to only crazy burning money mushroom street and Beautiful said, many discount sites have begun to realize the importance of user experience, and will focus on more important aspects, such as the only product will and roll skin network is worth studying. As we all know, the only products will be special selling, logistics investment is very large, especially to promote the "big logistics" strategy, in the expansion of the warehouse to improve the "last kilometer" on the force. In addition, the details of the site function is concerned, a good website experience increased consumer satisfaction, enhance the electrical quotient of their own image temperament. And the focus on high-end products will be different, the focus on the low-end market of the roll-skin network also to enhance the user experience to do a lot of things. To adhere to the user experience as the highest demandThe web site, the roll of the net through the pre-sale of rigorous screening of cooperative businesses, professional buyers bargain to ensure the lowest, professional inspectors all-round quality testing methods, and strive to enhance the user experience. A lot of electronic business site before only know the muffled trading, but with the new media and since the advent of the media era, just silent interest is no longer adapt to the new Internet development strategy and direction. More and more people are beginning to realize the characteristics of the spread of the new media and the media, and the brand promotion and the user experience are in a way complementary to each other. Electric Dealer Discount Site In addition to the main push low price and authentic, it is time to light the "user experience" this killer. And, in the media age, if the user experience to achieve the ultimate, will cause the user spontaneous two or even n times of transmission, which for the brand of electric business website will undoubtedly play a booster effect. Since the user experience is so important, it is naturally necessary in the mobile internet age. So, what kind of dividend opportunity does the mobile internet age bring to the electric business industry? including beautiful said, Mushroom street, only goods will and roll skin network, such as PC-oriented platform should be how to smooth transformation? How should the user experience be done in the process of transformation? 1, mobile internet era, online and offline interoperability is the king. The mobile internet age is not the same as any time in the past, the increase of fragmentation time and the information reading mode of going to the center change the habit of people's life and shopping. Therefore, when the mobile internet comes, it is also the time when the O2O play a value. In fact, many business opportunities are not all online, online through a variety of means and ways to attract the flow of the purpose, and then through the line feed line, thus, online and offline formation of interoperability, resources through and integration, will be online and offline businesses to provide a broader marketing opportunities. 2, focus on vertical segments of the market, the formation of differentiated competition. For the electric business website, it is easy to make all-inclusive, but the real money is those small and fine website. The discount site itself is more of a discount, cheap and other commodity information and content, so if in the mobile Internet era to change, all-inclusive must not be the best choice, but those who focus on a certain area, and the vertical subdivision of the application and industry has blossomed. Therefore, the mobile Internet has spawned a category of fine, market competition and other characteristics, know how to use these characteristics of the electrical business site, it is possible to eventually bigger and stronger. 3, pulse user experience, hit the user pain point. What you do this year is a user experience, and a good user experience is a key element in attracting and retaining users. This is especially true of the electronic business sites that are primarily instrumental and functional. Although many sites are improving the user experience, but for the electrical business site, to find effective methods is not simple. However, unlike other discount websites, the Rolls-NET has promoted the user experience as a whole through the adoption of merchant audits, bargaining by buyers, quality inspection, price monitoring, Nationwide mail, seven-day returns and flash shipments. In this, mobile electric business should be accurate to hit the user's pain point, for it to meet the most real needs, provide the bestSolution with the most intimate service. It has been proved that only the user-centric, long-term development. The development of the electric business industry has already ushered in many successful cases and listed companies. However, after careful observation, you will see that the success of these sites, there is always a good user experience. Although the beautiful said and Mushroom Street in the marketing battle to pull the top, but not to be outdone. For discount sites, must not be put into the Red Sea and the big guys recklessly, only to hold the user experience, take four or two to dial the strategy, can in the surging to find their own blue ocean. There is no right or wrong view. What interesting stories do you have with discount websites? What do you want to say about the development of discount websites? 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