Electric Trader's persistent price war rises repeatedly

The constant rise in the price war, the success of the product will gradually lead the future development of the electric business industry model, only product will be the marketing model has detonated the brand special sell, more and more electric dealers scrambling to emulate, Dangdang in May 7 officially on the line of the tail goods will be introduced again price war, many electric business enterprises began to cluster brand special sale. Only product will be so successful, and Dangdang's tail will be successful, or even better? This is not known, the industry is also divided, the views, its success or not, the key lies in strategic deployment, how to use the tail goods to do a good job marketing strategy, which we can only please look forward to.

Dangdang on the line of the end of the product will be the same marketing model, the use of brand-specific gimmicks to enter the clothing flash purchase, and only products will form a strong competition, and become another to kill into the end of the goods in the field of special sale of the electric business platform. In this trend of interest, and the Beijing-east, the cat, Dangdang, a shop will not sit still, do not want a piece of it? Also all sharpening, conspiracy to launch this month to imitate the only model of the brand special selling channel. In such a protracted war, flash-purchase or will become the 2013 competition between the power companies, the electric business giant new round will be kicked off.

Only the product will be with the tail of the main flash-purchase mode, said straightforward point, is for the brand to deal with inventory backlog. Because of its accumulation of many well-known brands and low prices, for consumers, is called the value of the goods, so become a synonym for brand discount sites. At the same time, the threshold of the Flash purchase mode is not high, and can make good use of the psychological needs of consumers, so the power industry competitors are flocking to, such as Jingdong, Cat, Fank have started the beach, the cat's brand special selling is a typical flash mode. In the face of fierce competition in the market environment, electric business platform Flash purchase, some anxious to clean up the inventory of the brand will inevitably get out of the arms of large electric dealers, for these brands, the more important is the flash mode can bring much value, the value of how much.

According to Deng, deputy president of Dangdang said: "With the only goods will be based on the mode of sale of the main mode, the tail will not take the proprietary route, and will take the delivery platform model." "The advantage of adopting this type of pallet platform model is that he is more light and convenient, able to adapt to the user groups of various stages of the demand for popular clothing, to avoid the purchase of a certain backlog of risks, Dangdang's tail-sink model, more directly to control the quality of goods, can improve the protection of consumers ' rights and interests, so that consumers more trust, At the same time pay more attention to the credibility of brand, so as to bring better consumers, to provide them with a better customer experience.

In the long term price war, more electric dealers are looking for another mode of price war, that is, brand special selling, the significance of brand special selling is more conducive to the brand to deal with inventory backlog, while strengthening the use of consumer psychology, and then through the stunt model, will be "Qinru value" of people. Although this aspect of the market is relatively broad, but competitors are also constantly follow, the future is bound to be a lasting battle, to see who can grasp the user contrast psychology, who can endure to the end, laughing to the end.

Source: Split Silk official website http://www.liebbo.org/, author: Yang Nan strong, reprint please specify.