Electricity quotient price war is "aesthetic fatigue" part of consumption turned to physical market

Yesterday, Suning easy to buy, Gome online and other electric dealers launched a new round of "charter." Although the major Giants released early "0 yuan to buy", "full line", "the whole network price" and other "prices war" information, but the market response is not enthusiastic. On the contrary, the new "war" in the physical stores increased passenger flow. Http://www.aliyun.com/zixun/aggregation/32834.html "> Insiders believe that the network market frequent discounts have caused the market aesthetic fatigue, and by the different passenger flow, physical stores or will usher in the peak consumption.

The opposing "gunpowder" light

In this year's first round of large-scale "electric business war", Suning easy to buy, Gome online, Xun the most high-profile, but last year's active in the electric business war in the east but hung out "Shine". As for the "declaration" of the Parties to the war, although all said that they will provide the most favorable price since this year, but the taste of the confrontation is also weak a lot. Reporter yesterday to log in to the major web site found that different sites on the "leading" products are not consistent, most of the Web site on home appliances, mother and child supplies, books, daily necessities and other activities of the various types of goods, making it difficult for consumers to the price level of each site to make intuitive judgments, and last year, "you price lower than me, I immediately change the price "the way of competition is missing.

Internet buyers are not enthusiastic about this year's "electric Business War". Last year, the early bullish products, sitting in front of the computer and so on "war" Mr. Ho, this year is just a casual browsing the major sites. He said: "See the promotional ads, but not too convinced, because last year ' water ' too big." ”

IT industry researcher Rotzing also said that the major electric dealers have never stopped the "price war", but let the extent of the difference, last year's "Price water" and frequent "price war" brought about by the aesthetic fatigue, has been very difficult in a short time to stimulate a strong desire to consume. Of course, consumers who already have a shopping target will choose to make a single offer at this time, affected by the price. So he predicts that a new round of "electric-business wars" will boost sales, but not a burst of growth.

Market-assisted Entity store

However, the first participation in the "electric Business War" entity stores, but generally optimistic about this year's "record." In fact, in the major electric companies, only Suning and Gome have a large-scale line of channels, in Shanghai, including Suning, Gome, Yongle and other stores have participated in the "war". Reporters yesterday evening to visit some stores found that the passenger flow is significantly higher than usual, some salespersons expect that this weekend will usher in peak passenger flow.

Reporters noted that the physical store competition in addition to price, more emphasis on customer segmentation and differentiated services. For example, Shanghai Suning yesterday and the city trade union staff Aid Service Center signed, officially become the "Trade union membership service card" of the special merchants. Shanghai Yongle said that in the war, the introduction of the Samsung experience shop, Lenovo computer experience zone, Kitchen life experience center, such as a number of brand experience zones, are the most popular customer service content.

Business Consultant Dayutech pointed out that the physical stores will increase the volume of passenger flow, not necessarily the "war" stimulated the desire to consume, but the customer group segmentation and market Law performance. He analysis, by marriage, housewarming influence, every May is the peak of household appliances consumption, the first two months of active housing market will lead to household appliances consumption. These stores will be held in May to advance the promotion to late April, consumers will naturally not miss the "Amoy cheap" opportunities. In addition, "electric business war" audience is often young people, sell well also small appliances, but in television, refrigerators, air-conditioning and other large household electrical appliances consumption, the elderly are always the main group, and they more believe that "seeing is real". In this context, the entity store is expected to be in this round of "electric business war" in the emergence.