Ellison: will drive growth through cloud computing rather than mergers and acquisitions

Beijing Time October 3 News, according to foreign media reports, Oracle CEO Larry Ellison, Ellison, said he plans to promote the company's performance by promoting the cloud product package, rather than through acquisitions to grow. But the billionaire, who has contributed to the rapid growth in Oracle's revenue over the past decade, has said it does not rule out the possibility of a big takeover in the process of development.

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"We're not focusing on big acquisitions because I think the organic growth opportunities are mostly in the growth of cloud computing services," Mr. Ellison said in a CNBC interview ahead of Oracle's annual user conference in San Francisco. ”

In fact, Oracle embraced the concept of cloud computing later in the day. Cloud computing is an increase, use, and delivery model based on Internet-related services, often involving the availability of dynamically scalable and often virtualized resources over the Internet, which can be deployed faster and have lower upfront costs than traditional software.

Join the Cloud

In 2008, when a Wall Street analyst asked Mr. Ellison to comment on the trends in cloud computing, Mr. Ellison derided "cloud computing as meaningless" and called it "a fad for the moment." However, Oracle has also started to launch its own products in the fast-growing cloud computing sector and acquired some companies that sell internet-based software, as Oracle users support cloud-computing rivals such as Salesforce.com, Amazon and Google.

At this year's annual user conference, Oracle unveiled some of the new cloud computing offerings, including an upgraded version of enterprise database software and high-end computers designed for cloud computing products. Oracle expects about 50,000 executives and technicians to attend the meeting.

Mr. Ellison said he hopes to have thousands of corporate users next year using Oracle's latest commercial software suite, which currently has only about 400 users.

"Users can choose to connect to Oracle's public cloud service and connect to their internal networks when using Oracle software packages," he said. This is quite different from the Salesforce approach, where Salesforce cloud services do not allow users to migrate data to the user's internal network. However, we believe that it is necessary to return the option to the user. Ellison stressed.

Oracle currently has nearly 120,000 employees, and the company plans to step up its efforts to sell its new cloud products to existing customers. Currently, most customers use cloud services from Oracle rival Salesforce, Amazon.

One-stop service

Ellison is also concerned about the current development of social networking, and has shown some of the tools that users can do to analyze social networking data at this meeting. It is worth mentioning that Salesforce had previously issued similar tools. In addition, Ellison launched a hardware system called Exadata X3 at the beginning of the General Assembly, the latest upgrade for Oracle Exadata Database Cloud Server (Oracle Exadata DB Rogue). The latter is currently used by almost all large companies around the world.

Oracle's strategy is to become a one-stop manufacturer of cloud computing products, including operating systems, databases, computer programs and Network computing infrastructure, Lubeca Wettmann Rebecca Wettemann, Nucleus's analyst.

"Oracle is going to need some time in the cloud market," said Daniel Ives, an analyst at the US investment bank FBR Capital CMC, "that Oracle is moving towards cloud computing at this stage and is looking to succeed." ”

"Oracle's goal is to become a one-stop shop for cloud computing products, providing operating systems, databases, and Wheatman," said Rebecca Wettemann, an analyst at research firm Nucleus. Computer projects and the provision of computing infrastructure through the network. Amazon can provide users with some products, Salesforce can also provide users with some products, but Oracle can provide users with all the services they want. ”