EMU Zoo: A pet community prepared for photo lovers

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The pet community has more to do with the traditional mode of bbs+ Mall, emphasizing product sales. EMU Zoo focuses on the social community atmosphere, the first to meet the needs of users to take pictures. The Emu Zoo website was founded in early 2008 and was jointly edited by a group of animal lovers as one of China's earliest pet themed independent blogs to collect, organize and translate interesting pet stories and conservation knowledge. Officially transformed into a pet community at the end of 2012.

At present, the site has 20,000 users and 15,000 PV and 3000 UV access volume. Founder Meatballs (@underone) has been Sina, China nets, Sohu and other companies of the game product manager, 2013 resigned official business. The founding team of 4 people from the blog period now lives in Beijing.

The company is digesting 1 million Yuan Angel investment, hope to get about 5 million yuan of new financing, to solve the expansion of research and development personnel, new business projects, different industry cooperation and market promotion and other aspects of the problem.

New

EMU Zoo used to be a very high quality independent blog, like the current translation of a variety of information on the fried eggs, the difference is that it is focused on various animal-related anecdotes. The news team still exists in the new "new" section of the new edition, and you can go in and see what their articles are like.

2009, because of a "Uncle Cat" Japanese Meng Cat, the Emu Zoo manuscripts were reproduced, really fire for a while. It is said that the number of visits in the past year was as high as 200,000, so that the server overwhelmed.

Underone was also a WordPress theme designer, but it was hard to find a screenshot of the Emu Zoo, a personal blog. (Source: Moon blog)

Independent blogs are usually updated in their spare time, not guaranteed, and advertising and other meager income is not enough to turn this into a full-time job, and sometimes have to pay their own money to subsidize the server costs. Most of the personal bloggers that emerged at that time stopped updating. The most striking of the Emu zoo in the blogosphere was the reverse link Taobao shielded, and began to plan to prevent diversion, shopping site growth. We know that such a process has led to beautiful said and Mushroom Street has been transformed into a proprietary electric business platform. and meatballs do not want to simply give up the project, so in 2012 years or so by the blog transformation into a community.

Initially, in order to make their own pet community and other similar sites are different, meatballs have tried the PET consultation plate, offline activities, and other functions, finally decided to the site's original function point positioning for photo and sun photo. At present, the main function of the site is "Bibi look", encourage users to increase their exposure through the sun out Pet Meng (do not want to simply develop the function of making friends and "become the Next Stranger").

Mobile client is also the site to achieve their main function of the key. The original version of the iOS client was not experienced in the design, so it failed; now the version is getting a Tencent employee to help in the spare time, on the line this April.

If you look at the client only, you will think it is a pet version of the Instagram instead of a pet community. This is exactly what the designer intended-highlighting the camera function. (Source: Geek Park)

From hobbies to full-time work, the EMU Zoo's entrepreneurial process itself is the process by which independent bloggers turn their hobbies into careers. The process is not easy. A few people still use their spare time to prop up the blog operation, some people because there is no time to stop the update, some simply completely disappeared.

Personally, I am also a former independent blogger "possible" contributor, its founder Jason in the "Business value" and the Geek Park to achieve their product concept, is now engaged in a new product breeding. He once said, "Maybe it's not directly related to the GFW shielding, but the authors are doing other things that are also changing the world." ”

It is so. And all the efforts to create their own brand and dream to continue, like the Emu Zoo so, is not the same thing to change the world?

Founder's words

Pet industry in China is still clearly in a desert period, it can be foreseen that in the next 10 years due to the stability of economic development, the pet industry will be in a rapid development period. After witnessing the domestic pet industry's various chaos, decided to stand up to do a different pet community, hope a little effort forward.

EMU is Australia's unique large bird, after the ostrich, can't fly. It is rumored that EMU will only move forward and will not regress, so the EMU Zoo represents a driving force that will always move forward.

The zoo experienced a year of hard development, in the June this year suddenly incredible to get the first investment angel, after 30 minutes.

The medium-term planning of the Web site is to complete the user base network, special camera system, based on the LBS comment system, at the same time, the introduction of small and medium-sized Taobao merchants selling micro-electricity. As a completely without any background of the small developers, the product has been formed, the promotion is imperative, focus on follow-up product development or seek investment, very confused.