En-chi plus subtraction focus on the digital family

Reporter Di "specialization is the inevitable trend of the semiconductor industry." "July 17, a senior vice president of intellectual-PU Semiconductor, Ye Shiliang, Sales Manager and China Regional Administrative officer of Greater China, told reporters that as the financial crisis led to increasing costs and economies of scale, there would be more semiconductor companies with a broad portfolio of products stripping, selling or seeking cooperation with some of its product divisions,"　　I'm glad we were able to make adjustments before the financial crisis. In fact, it was in this trend that the en-wise semiconductor came out of the Philips Group.　　In the 2006, with the strategic adjustment of Philips Group, its semiconductor department introduced private equity funds, set up the en-wise semiconductor, which began a difficult "two startups." "En-Wisdom has begun to change the full range of semiconductor business models, stripping some of the business and factories, while highlighting the advantages of business, including home entertainment, automotive electronics, intelligent identification, such as the establishment of the future development of the core business.　　Ye Shiliang said that when the global semiconductor industry in a large-scale recession continues to occur, enterprises must seek the market segment of the first three share, only to ensure that the strategic premise, in the market can guarantee the good profitability of the enterprise. According to this arrangement, the en-wise Semiconductor has made a series of "addition and subtraction" in recent years. In April 2008, en NXP sold its 80% per cent of its mobile communications business to Italian-French semiconductors, and last July, en NXP The Metal tuner module business with Thomson to form a joint venture. In the August, en-Conexant The acquisition of the U.S. branch of the company's set-top box business, its home entertainment business, the acquisition of NXP ranked the world's top three digital video system market.　　It was the acquisition, Ye Shiliang, that gave it the ability to focus more on home entertainment such as Digital TV, set-top boxes, PC TV and silicon tuners. "En NXP will take the digital television technology as the representative home entertainment market as one of the most important growth points in the future."　　"Ye Shiliang that TV screens will undoubtedly become the basic carrier of digital home entertainment, and that the semiconductor chips that enable TV to switch from analog to digital, from SD to High-definition and from TVB to network TV will undoubtedly win the digital entertainment market in the future." The global number of digital cable subscribers is expected to exceed 108 million by the end of this year, according to the ISUPPLI study, signaling a home entertainment platform that combines elements such as high-definition and the Internet, which will logically become a infotainment channel for connecting platforms and multi-touch audiences.　　Achievement of an unprecedented home digital entertainment market. July 10, en NXP has just unveiled the latest LCD TV platform TV550 with Taiwan's semiconductor manufacturing Company, which is loaded with the industry's first 45-chip digital TV PNX85500 processor.