English Foreign Trade website SEO optimization must not make mistakes

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Website SEO optimization is very important to the enterprise, in particular, the main foreign trade site will be more in the SEO efforts, but in the webmaster to the English Foreign Trade station optimization, pay more attention to some of the differences between Chinese and foreign sites, from the user's point of view, so that will better help us to optimize the site.

Focus on the usefulness of the site not too gorgeous

The domestic web design is basically according to the owner's preferences to design, most sites are not attached to the usefulness of the Web page, like the use of the dazzling jquery, Flash animation show, but, foreigners build sites do not like these surface things, they need is the lining is practical, is at a glance, But also can reflect the simplicity of the site and the atmosphere, so, when building a station, will be more attention to the practicality of the Web page we need to pay attention to.

Simple structure improves user experience

English websites like to use a good navigation system and concise structure of the site, so as to enhance the potential customer conversion rate. Design Chinese website page when the consistency is poor, not set up system, can not guide customers to quickly complete the shopping process, for the site is also very bad. Therefore, the logical contrast between Chinese and English websites is the place we need to improve in the design of Web pages.

Select independent IP virtual host for SEO optimization

Use of independent IP to do SEO is one of our own optimization methods, independent IP can enhance the search engine on the site's goodwill, increase the weight of the site, improve the ranking of the site, so, it is best to choose to provide independent IP of the virtual host, the United States virtual host ixwebhosting to give multiple independent IP Use the discount code chill in its Chinese station http://cn.ixwebhosting.com buy host can also get 10% discount.

Do not let the site's access speed affect the user's mood

If we do not consider the international export bandwidth and foreign customers to open the domestic server speed restrictions, will be to a large extent to add to our trouble, the speed of the site is very important, the site can not open, the sale of products can not talk about. In China, the majority of users of U.S. servers that can guarantee access speed are chosen. Like Hostease is very good, the speed of access is well-known worldwide, speed stability is very good, more information can be accessed Hostease host Chinese station: http://cn.hostease.com, the site has a good access speed, increase product sales will not be a problem.

Choose keywords to be accurate don't be too casual

Website title and article can not be too casual, with translation software translation in English, the mishap is too large, people feel that the site is not professional. If it is a foreign trade station, do not understand the cultural background of foreign customers and regional differences, will let foreigners feel that the sale of products of the website is not professional, the further cooperation is impossible.

English websites and Chinese stations after all, in addition to the optimization of the cultural differences should pay attention to the difference between personal preferences. User experience in the process of optimizing the site also occupy an important position, not to mention the ultimate goal of the site is to give users a better browsing enjoyment, so the webmaster in the optimization of English stations, to be more prone to errors in the place to be careful.

Articles by ixwebhosting Chinese guide www.ixwebhosting.im original reprint Annotated