Enhancing user interaction and improving conversion rate of product station

Absrtact: This era belongs to the era of network marketing, many traditional products have been some enterprises or individuals to move online to sell, trying to get the Internet market a cup of soup. But the operation of the product station can really make a profit of the few, most of the webmaster

This era is the internet marketing era, many traditional products have been some enterprises or individuals to move online to sell, trying to get the Internet market a cup of soup. But the operation of the product station can be truly profitable not a few, most of the webmaster are discreetly, input and harvest is not directly proportional.

What are the factors that make these products stand in such a rout? I have also tried to partner with others to sell sesame oil site, although the site ranking has gone up, but the real conversion rate is very low, and finally can only reluctantly close the site. This experience on the author is very big, but I did not decadent, finally summed up the main reason for the failure of the site, that is the lack of user interaction. This may be very virtual, the following author to the text and graphic way to share with you how to enhance user interaction, improve product station conversion rate bar.

First: Set up a friendly and practical consultation window for users

Consultation window is now more and more popular, almost every enterprise station or product station will install such a window, increase the main purpose of this window is to allow users to raise the site product issues, and then by us and users to answer, improve site user interaction. But the author found that a lot of web site to do the consultation window is used to display, even if the user opened the window to ask questions, there will be no one to answer in time, and some even set up the machine automatic answer, this consultation window for the user is unfriendly, not practical. So how do you set up a friendly, practical consulting window?

(1) The Consultation window does not set the timer to open. The author found that some of the site's consulting window is very annoying, clearly closed, as long as a refresh or separated a minute, it also automatically opened, this window is very unfriendly. The author suggests that the consultation window be placed on the left side, and the default is made to narrow the state, when the user needs to open to open, instead of waiting for the page to open after loading, the following figure:

(2) The Consultation window does not become nobody answers the equipment tool. If the team is operating the product station, should be assigned to some of the members to do site customer service, at any time to answer the user's questions; if it is a personal webmaster, you can go to recruit some part-time staff to help answer, but do not set the machine automatically back, otherwise users will be very disgusted with you

Second: Set the Reprint button, to achieve the article, picture sharing function

The second good detail to improve user interaction is to provide a convenient, compact reprint button to allow users to share the site's articles and pictures. Today's era is an era of sharing, why is Uncle Bird so fire? The reason is that there are user reasons to reproduce and share his MV. If our articles and pictures can also be users to share and reprint, on the one hand improve the user's interaction, on the other hand will enhance the visibility of the site. So we do our best to add some reprint buttons to each article or picture, so that users who are willing to share will help you to advertise the website:

Third: Open the Forum in the station, let the user communicate with each other

Now many sites will be dedicated to open a website site forum, such as our A5, seowhy Webmaster class site is also so. Although this is the time of Weibo, the forum is still the most powerful tool to enhance user interaction. As a product station, we should also have the awareness and behavior of the forum in the construction station, after the website traffic reaches a certain degree, we can publish some announcements on the website, tell the user our forum address and request the user to join the forum. With the same interests, as long as a sufficient number of users to join the forum, the Forum will become very active, this will also better promote the promotion of our main website and brand building.

The user's interaction at any time is very important, for the product station is so, we should not make the site "dead", but should carefully strengthen user interaction, improve the user's loyalty, so as to the conversion rate of our website to promote the role.