Enterprise Blog Marketing 12 Big trick

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Blog is not a new thing, blog: translated from English weblog/blog (also translated "blog"), the current blogging is not only a log, but also as a network marketing tool, play a personal and corporate marketing platform, The following is only a discussion of the Business Enterprise blog in the industry business-to-business portal to marketing enterprise products and services.

Enterprise Blog Marketing has the following characteristics:
A, the content of the blog from the personal or enterprise resources, including ideas, experience, new products, experience, technical knowledge and other forms of expression;
B, Enterprise Blog Marketing form more flexible, interactive real and more emotional identity, more easily access to the trust of potential customers;
C, because of timeliness, media, making it easier as a marketing platform for enterprises;
D, with the traditional blog addicted to personal romantic and social news reports different, blog marketing has enterprise marketing purposes.

2, do a good job of blog marketing to enterprises have those benefits

A, when your website browsing volume is not high and maintain difficulties, the blog can become the successor of the new marketing era;
B, compared to the relatively serious corporate profile, company news and product information, etc., more easily welcomed by users and accept;
C, easy access to the industry site recommendations, search engines, such as a large number of opportunities to obtain orders greatly increased;
D, corporate image, corporate brand access to a wide range of good communication;
E, to increase the integrity of products or services, closer to the distance between the friends, quick to take orders;

3, Enterprise blog marketing 12 Big trick

The first trick: Find marketing resources, determine the direction
Enterprise Blog In considering positioning should consider what site to open a blog, should consider individuals or enterprises with those resources can be invoked, because the blog is based on the first person, so should be based on their own resources to locate the type of blog:

A, if the market and management more proficient, can be published in the blog successful experience, marketing strategy, management skills, brand building, etc.
B, if a certain aspect of the technology is better, can be published in the blog difficult technical issues, solutions, new products and other processes;

Correct positioning, and the right choice of blog platform, you can make your blog more easily become High-quality blog, more easily access to administrators and users of the favor, because there are resources, more long-term high-quality content released to achieve the desired marketing results.

Trick Two: Perfect blog information, blog marketing starting point
Blog profile is like a person's identity card, when you write your own personal data, it is easier to be more friends to find, and add as friends. and by adding your own influence to your friends ' actions, let more people know and understand your blog.

A, upload their own photos, photos better yo, appearance is not the decision conditions, but the first impression is very important yo!
B, resume, blog profile to fill out, but also to choose a good template, decorate your space, to facilitate the peer to understand you;
C, for their own blog to start a name, must have their own industry key words yo! For example: Sweater process Exchange!
D, fill in your QQ, MSN and other contact methods, so that the opportunity to find you more easily.

Trick Three: Marketing enterprises, first from the marketing people start
If you have enough experience of touching, experienced ups and downs, and finally achieved success, and this experience and the development of enterprises close contact, you can write down. The so-called business is a person, from the human spirit, the quality of people can see the quality of products and services provided by enterprises, especially for business executives, technical experts This recruit can be used, specific can include: the way of life, experience, success and so on.

Trick Four: Knowledge bypass, marketing Opera
Some blogs seem to have a lot of content, but the basic products are introduced and recommended, so that people read uninteresting, and want to let people know your products and services, only need to connect your business profile, product information can be.
and enterprise technical experts, engineers, marketing staff, open a blog, tell us about the technical difficulties, hot issues, for products to provide after-sale technical support and services, so that everyone can really learn knowledge, we will be very interested. At the same time, the company's real technical strength and services reflected. And the enterprise's product quality, to a large extent by the enterprise part of the outstanding technical experts decided, the enterprise's service, to a large extent, is determined by the after-sales service. Potential customers from the technical and after-sale problems, you can see the real strength of the company for the provision of products and services to create favorable conditions, can also be called: knowledge marketing.
When you talk about technical knowledge, when it comes to your own product or service keyword, you can link to your own shop.

Trick Five: original article, blog marketing to win the Magic weapon
Articles to most original, because not only your blog visitors like to see the original, webmaster also like to recommend original articles, search engines also like the original (Baidu, Google and other search engines on the non original articles, especially the kind of reprinted a lot of times the article, often not included); Recommended to make search engines more easily included, your large number of articles appear in the major search engines. In other words: only original articles, to ensure that there are marketing articles have the opportunity to appear in various places, so that the target users to find.

Trick Six: Good horse with a good saddle, good article with good title
No matter how good the article, the user is the first time to see the article title, and then decide whether to see your article, to get more attention to the article, it is necessary for the article to take a good title. There are two points: both to attract attention, and can not be completely cheat, the title and content is not relevant, this will make the article people to you have an aversion to marketing effect counterproductive.

Trick Seven: Blog and Bowen name, but also have marketing value
"Blog name" can often reflect the nature of a blog! Because of the particularity of the blog, blog articles are more easily indexed by search engines than other articles. So give your own blog name, the most important thing is to connect with promotional purposes, so that when your target users in Baidu, Google and other search engines search related products and services, you can row to the front.

Trick eight: Emphasis on persistence, and establish an effective mechanism to ensure high-quality content sources
In the enterprise, looking for some writing ability than strong, work for many years, technical and marketing management experienced staff, especially the middle-level managers, in a certain period of time to write an original article, such as: 1 months 1 articles, the company to arrange work to write, or to give certain rewards. Then the company unified packaging, in the provision of valuable information at the same time, appropriate for the company's products or services to do a little marketing, so that the real value of the article, such as: On some basis, we are concerned about technical issues to explain, for the new release of the product to do early publicity.
In short, to start from the management, the establishment of effective mechanisms, long-term adherence to the enterprise information on the online record more, the opportunity to be found by users will be greatly increased to achieve marketing results.

Trick Nine: Seriously to the blog article layout, so that viewers read up to have pleasure
In the Enterprise Marketing blog, do not like in Sina Blog, the text editing flamboyant, choose the gaudy template, often look very difficult, access speed is also relatively slow. The article will be divided into more large, small title, and the size of the title bold, so that viewers look like a layered, reading up very comfortable, there is pleasure! Potential customers will be patient to read your article.

Paragraph and paragraph to separate some of the larger font, to use like Sina News article as large as the font, the word is too small, look very tired. There are connected places, to clearly mark out, guide the reader to understand the problem more clearly, in-depth, can also follow its natural to do point directional promotion, but do not overdo it, otherwise the administrator will be bored. In short, let the reader have the desire to look down.

Trick Ten: At the beginning or end of an original article, plus the name of the business and contact
It is often said that:
My blog profile has my business name, products, contact the way ah, they will go to find, why should put to the end of the article?
I do not want to fill in QQ, MSN, also do not fill out the phone, I will write an e-mail, they will send me a letter!

Analyze the two issues above:
The first is to think that his article is only seen on his own blog, not really, if it is a good text, most of the viewers are not through your blog to browse to your blog, but through others to see. If your article does not write the contact method, others will not be able to pick your contact method, that will cause your blog browsing can not easily contact you, you just write "reprint please be sure to retain the author and contact way, thank you!" ", generally slightly formal site will leave your author and contact the way."

The second is not realized that QQ, MSN in the treatment of strangers in the first communication has a great advantage, because timely, because the exchange will not have too much concern. So you want to let your peers or potential customers more convenient contact you, to obtain further communication and communication, leaving QQ, MSN than to leave the phone and email are good, of course, if all the contact way are left is the best!

          trick 11: Good wine is also afraid of the Alley Deep: blog promotion secret Ji
           Blog has a high-quality marketing articles, and has the ability to learn through the blog article to understand the individual, to understand the company's products and services, information and links, the rest must find ways to promote their own blog, there are many specific methods.
        A, the use of blog sites in the industry site promotion:
      with peers to add friends;
      exchange links with friends;
      comment on other people's posts after login;
       go to the forum to answer other people's questions more;
      write blog names and links in forum signatures;
       More to publish a good article, so that blog to be recommended;
      publish more original articles, so that blogs are recommended;
      Increase the number of blog posts, enter the blog post ranking;
      more published hot articles, let blog entry: A week of popular rankings, a weekly review ranking, etc.;

B, use a variety of tools to promote the blog
Your QQ, MSN Signature plus your blog URL;
Add your forum signature to your blog URL;
Add your email signature to your blog URL;
Write your blog URL in your profile.
You can even print on your business Card blog URL, in short, a lot of promotion methods.
These methods can improve your blog exposure, to promote the blog and enterprise products, services.

Trick 12: More and add your QQ, MSN people to communicate, increase their recognition degree!
Blogging allows individuals and businesses to increase their integrity and close the gap with potential customers, but when your blog post, there may be many people through QQ, MSN Plus you, you want the first time to communicate with others, unless you are too busy, do not have a long time to reply to other people's news, Because he is very important to your first impression. Talk about how he knows your QQ first, what his occupation is, he wants to talk about what! Determine if you want to communicate with the object, because add your people if too much, wasting time is wasting life.

4. Conclusion

When you understand the use of blogging in corporate marketing, learn and have the 12 great tricks, again very good to use, perhaps your products and services will soon be sold out, your business reputation and brand can be well established, and then promote the enterprise product sales, so that you or your business to earn more money, easier to earn money. Individuals or businesses will also mobilize more resources to update Bowen, release more high-quality articles, more marketing value articles, so as to achieve better results.

The above is my business use of "blog marketing" A little insight, I hope to help you! If I say the wrong place, please criticize me, I hope everyone through QQ, MSN and I communicate a lot. Wish all the enterprises to establish a good brand, make a lot of money!

Welcome to the exchange of guidance. Qq:335836796,msn:lxjb2b@hotmail.com.