Enterprise Construction Station: Have you ever thought about these questions?

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Now almost every enterprise is "online", with its own corporate web site. Usually a little corporate news or anything can be posted to the website. Why do companies have to build stations? I think more business owners are "follow the bandwagon" and see others have websites. If you don't have a business, you'll lose face. What's more, it's cheap to be a corporate website. So to find a personal contact with a network company, a few days later a website was born. Companies need to think about these issues before they build a station:

First: Why build a station?

I think a lot of business owners have not carefully thought about this problem, the purpose of the station is also very simple, is to let more people know the enterprise, so that more users understand their products. Web site to a certain extent can play a good publicity effect, like to do the media ads, but the internet is relatively cheap. Of course, there are a number of business owners are thoughtful, this part of the people tend to network marketing. However, the lack of experience and professional guidance, do not dare to act rashly. Now many companies are recruiting online marketing staff, the talent is really scarce.

Figure out the purpose of your own station, then it is good to do. Just want to reach the publicity effect, to do SEO or Baidu bidding on OK, want to do network marketing or E-commerce is a little trouble. Need to build their own team, nature to recruit a lot of professionals, after all, most bosses do not understand network marketing, and some traditional industries do not do online marketing.

Second: Whether to plan to carry out network marketing

As mentioned above, the development of network marketing requires a lot of input. But network marketing does have its advantage compared with traditional sales mode. For example: fast, small investment cost, speed, low risk, so network marketing as a new marketing model, very quickly accepted by many enterprises. How to develop network marketing? There are two modes: first, the enterprise itself to establish a website, in their own web site to carry out business activities, which will need to invest more expensive; second, the enterprise will own E-commerce activities on the platform of others, such as by the virtual host or server hosting, input costs less.

Third: Whether the product is suitable for e-commerce

Some traditional enterprises can not do e-commerce, the root cause is that such products on the internet without consumer groups, netizens do not buy these products online habits. In a word: whether the success of E-commerce is determined by the consumption level and consumption habits of netizens. Some enterprises put a lot of human, material and financial resources, network marketing and network investment, but always see no effect, and finally can only give up. There are also some business owners do not value e-commerce, often holding a try attitude to do online marketing, it is clear that eventually will fail. Their products are not suitable for e-commerce, I think only the owner of the company the most clear, but also need a network marketing and e-commerce experience in professional guidance.

Summary: Before the establishment of the station, the above problems are worth serious consideration, the decision to do network marketing or E-commerce Enterprises, the first to investigate the internet market. Know if your online users can accept your product, there is no online buying habits.

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