Enterprise Construction website Don't neglect the ownership of domain name

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The rapid popularization of the Internet has made many enterprises realize that they should build a website that belongs to their own company. Perhaps many companies are not aware of the problem of Internet marketing, nor realize that the era of E-commerce has come quietly. However, the surrounding companies have built their own web site, for an enterprise, no site is absolutely not, as soon as possible just stay in the image of publicity on the level. Due to the lack of professional and copyright awareness, many companies have overlooked a problem, is that I am applying for the domain name Web site belongs to me?

The ownership of domain name is already very common

The issue of domain name ownership is not a case, many small and medium-sized enterprises, especially in the previous few years, enterprises with the network has just arisen, this phenomenon is very common. And some website construction company just took advantage of this point, in the name of their own clients registered domain name, perhaps the heart may not be intentional. Customers in the existing site reconstruction after the revision, only to find that their own pay for many years to use the domain name unexpectedly is not their own. What is more, some companies after years of development, has been the first brand awareness, the greed of some individuals or website construction companies, began to blackmail customers. Clearly told the customer to use the domain name for many years, its ownership does not belong to themselves, and conditional to allow customers to purchase a high price domain name.

Past carelessness, let some enterprises pay a painful price, some companies have to change the domain name. But the result is that the brand credibility of the reduction and intention of customers or even part of the loss of customers. From a certain point of view, the company's Web site, light function redesign, the company to do the site to a large extent is to send the hope to enhance the corporate image. Should be said that the site domain name, but also a part of corporate image, like the company's trademarks, in fact, some of the company's domain name is the enterprise's trademark English title. If the negligence, do not pay attention to ownership, brand more loudly later brought by the possibility of greater.

Second, the title of the domain name reflects the site construction market chaos

If it is unintentional, can understand, at best, can only show that some website construction company is not serious enough, too careless. But things are often not so simple, many network companies in helping customers register domain name when they have been buried "landmines." This is just one of the phenomena, in fact, in the website construction market, especially today's website construction market, chaos is more than that?

In order to increase market share, many companies first think of the quality of products and services are not to win the trust of customers, but to attract customers at low prices, or some companies are directly to lure customers. The author has long ago worded that there must be a trap behind the low price. Because low prices necessarily lead to lower profits or even no profit at all, one of the consequences of low prices is to survive, and some companies have to squeeze the most potential costs. And the use of inferior products is one of the effective ways to reduce costs. The low price brings the website design not only shoddy, moreover the Code program also did not fully consider the search engine optimization, many website completes, the search engine treats as the trash station, is not included. Even if some sites are included, we can Google or Baidu, you will find that many Web sites are surprisingly slow to open, or even sometimes can not open.

A person a company regardless of reputation, affected by the entire regional Web site construction market. The biggest cost of website building and website production is manpower, according to the local working level, it is easy to calculate the cost of building a website. We take Shanghai as an example, the conventional promotional enterprise website if less than 3500 yuan, even if there is a meager profit is not enough to keep it alive. But many companies will be priced at 2000 yuan or even lower, when the price is lower than the value of time, production must be shoddy junk products.

Third, the small and medium-sized enterprises have forgotten not only the title of domain name

The author has previously written "Heaven and earth" revelation: Small and medium-sized Enterprises website construction Copyright awareness Weak, from the Heaven and Earth website portrait infringement phenomenon of small and medium-sized enterprises copyright awareness of the problem. Copyright may be a very unfamiliar word for small and medium-sized companies or a few people. Throughout the SME website, and do not say material plagiarism, and even some companies even product pictures, case pictures, and even the company profile are copied from other companies, but only a little modification. Some of the company's website is someone else's website copy copy, change the name of the company has become their own website, which actually to their own buried a lot is a copyright hidden danger.

Some time ago Let the author unexpected is, our company's own website unexpectedly was a company in Yangzhou, and we are the same site construction production company almost copied the past. Knowing this thing, our first reaction is not anger, but sadness. Can imagine is, to build a website for others to create a company, their own site are all copied from others, they do not have copyright awareness, so how to pay attention to or protect the interests of customers? So we say, the small and medium-sized enterprises forget is not only the title of domain name. But disregard for the rights of others, negligence of their own rights and interests.

Many enterprises in the Web site construction process, ignoring the absolute is not only the domain name ownership, but the domain name problem has now become apparent, and more prominent problems. Now the state domain name repeatedly audit, the real name system under the supervision of domain names registration is more and more stringent, from a certain sense to reduce the ownership of domain name disputes, to a certain extent, protect the legitimate rights and interests of users. However, the author thought that the website copyright question still very tangled, the consciousness enhancement depends on the big environment the change, depends on the website construction Company's guidance and the enterprise own legal system consciousness popularization. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) The reorganization original, the more splendid viewpoint and the content we will continue to launch.