Enterprise Network Marketing: Marketing strategy and search optimization

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The advent of the 2009 New Year is also a critical moment for many small and medium sized enterprises to make annual marketing plans, and the 2009 may be a big challenge for many companies, as the slowdown in economic growth casts a heavy shadow over the development of business. However, internet marketing does not seem to be affected, as the marketing budget has been cut and limited conditions to increase the advantages of network marketing more and more show.

I. E-commerce Marketing

For enterprises, E-commerce can effectively realize the flow and dissemination of information, and this two-way interactive behavior can be more convenient for consumers to obtain merchandise information, enterprises can timely understand the needs of consumers to make adjustments. In addition, E-commerce can effectively save costs for enterprises, another enterprise more competitive. In particular, in the context of the current global economic downturn, e-commerce can reflect its unparalleled advantages.

Under the radiation of the financial crisis, consumers optimistic about their own pockets, no longer blind consumption, shopping malls chain point to choose to close the store, in order to be able to adhere to longer; Most companies choose to reduce the cost of large-scale layoffs, including Yahoo, Sony, Citigroup and other international enterprises. At the same time, many enterprises in the country began to compress costs in various forms, and in order to ensure sustained growth many enterprises choose to carry out e-commerce. With Alibaba, Taobao, when, excellent, red children and other E-commerce enterprise success, domestic network shopping market is also increasingly mature, traditional business e-commerce more full of confidence, more and more enterprises to see e-commerce this piece of fat, Lenovo, Shenzhou Digital, Gome, Mengniu and other large enterprises have launched their own e-commerce marketing.

Second, search engine marketing

Search engine marketing is one of the lowest cost and most effective marketing means. Most people find information on the Internet through search engines, as long as the site can be in search engines to get better keyword rankings, customers will be the first to click on your site.

Search engine marketing Easy to solve the network marketing encountered in the brand promotion, product promotion difficult problem. will have characteristics of the product to the Internet in every corner, so that the intention to go where customers can easily find your products and contact the way, so that enterprises seize the opportunity.

There are three main ways to search engine marketing: Pay rankings, keyword ads, and search engine optimization. Small and medium-sized enterprises are most commonly used in pay rankings and keyword ads, but ignore the search engine optimization. Search engine optimization of the most obvious effect of the search engine to get good rankings, improve the site display rate, so that the marketing effect has been significantly improved.

At present, the small and medium-sized enterprises in China put 80% of their attention on paid search engine advertising, ignoring the advantages of search engine optimization (SEO). It is well known that paid rankings/keyword ads require a high cost over a long period of time. Search Engine Optimization is a "once and for all" marketing strategy, through search engine optimization so that the site to obtain a good ranking, then the cost of later maintenance will be very low. From some research reports, netizens have rejected the paid connections in search engines. Netizens are more willing to accept a natural ranking better than the site, so search engine optimization is a small and medium-sized enterprises to carry out network marketing should not be overlooked, it is also a good shortcut in search engine marketing.

Third, Community marketing

With the advent of the Web2.0 era, the network community has undoubtedly become another hot spot for the future development of China's Internet after the portal and search, and based on its unique user base and viscous service, the strong marketing value of the network community is also being discovered increasingly.

Through the establishment of the network community this platform, enterprises can search more wide range of consumers and dissemination of objects, the dispersed target customers and audiences accurately gathered together, using the new network means to expand Word-of-mouth spread, to obtain more accurate marketing promotion effect-the real net of the audience, converge target groups, deductive precision marketing. With the increasing demand of "precision marketing", the proportion of targeted precision advertising will become more and more large, which also finds a profitable way for the Internet Community Marketing service seeking business model. Because the network community itself is a person to clustering, this to a certain extent reduces the enterprise search customer's cost, then will the enterprise and the customer and so on participant's information centralism, facilitates both sides information communication, enhances the enterprise marketing efficiency and the marketing success rate. Compared with traditional network marketing behavior, Community marketing precision and marketing interaction is better.

Iv. Blog Marketing

Blog marketing model is based on the use of Web2.0, the typical representative in addition to the blog itself, but also such as RSS, Web pick, podcasts and so on. With the rapid development of WEB2.0 Web site, not only provide more network marketing resources, but also with the advent of more network marketing methods, blog marketing will form the mainstream.

Because the blog marketing method is developing with the development of the network marketing environment, gradually showing its network marketing value, becoming the Network marketing tool that can be used effectively, receive more attention.

Enterprise Blog takes the lead in large enterprises and I T enterprises to obtain applications, corporate blog channel and based on Third-party BSP blog marketing model have many successful applications, more and more small and medium-sized Enterprises also joined the ranks of blog marketing. Of course, the development of RSS marketing is obviously much slower.

A good blog business model is an asset, not just a Web page, not just an advertisement. This model should be low-cost, less personnel, automation, and can not easily be replaced by service products.

V. Event Marketing

The so-called incident refers to the focus that can arouse social attention, public interest topics, issues, so-called event marketing, that is, enterprises to use the social focus of these events, their own and events to some kind of association and binding, so that media coverage and consumer participation in the event, to promote corporate image and sales of products. Enterprises can participate in the focus of public attention, will bring themselves into the center of the topic, resulting in media and public attention, but also through their own planning creative activities, to attract media or public attention.

"Event Marketing" as a four-dial brand marketing tool, the applicable object can be limited to the strength of small and medium-sized enterprises, but also the strength of large enterprises.

The ultimate mode of event marketing communication is to integrate various focus events effectively. Through a variety of occasion and promotional means, always let the brand in a high degree of concern and high reputation.

Vi. Video Marketing

2009 will be the real video marketing of the year. The Internet from text, pictures, has developed to the video. With the increasing demand of netizens. The internet industry also has a short span of more than 10 years. Quickly become a sunrise industry. In recent years, traditional media advertising market is declining, internet advertising has been rising all the way. With the rapid development of the network economy and the continuous maturation of the network video industry. will also be from personal blog to podcast!

Video marketing, think people associate with television. Also let people think of putting in an ad to make and put in an expensive, a brand endorsement, a press conference. How extravagant it seems that it is just big business, big brand patents. And the network era, we are not only within reach, but also to personally experience a, my site, I am the Lord, my products, I speak

Video Marketing Communication from the creative beginning, including visual design creative, interactive participation in creativity, word-of-mouth topics of creativity and media use of creativity. The attraction of the video itself is nothing more than a few strokes, the first recruit high, difficult action, ordinary people can not complete some action, such as CCTV's < qu Yuan acrobatics, superb skills, so high that you have to wear. The second hot, the Chinese people like to see hot. such as entertainment hotspots and topics. The third recruit evil, bad manuscript more and more popular, everyone cooked network reds little fat is a spoof and famous, of course, he is not because of video and famous. This year's most popular spoof NetEase produced. There is also a brand at the beginning of the Year 12 zodiac, the Chinese people to nausea a. Four strokes. Cia。 2005 Popular Network Reds "after the boys", with the "spoof" of the performance, rapid popularity is because of lip-synch and funny expression through the wide spread of video. Five strokes, laugh. Funny usually relax in your leisure time. This kind of video has been relatively popular. The enterprise only has the good creativity better to place the enterprise product through the video virus type dissemination. Must be able to achieve small production of large spread effect.

In addition to the introduction, similar to some professional interviews, but also in the video marketing can play a very good effect. Video marketing will be from the product as the core to promote the people as the core of new marketing methods. From the marketing point of view of the enterprise, to the characters, experience sharing, a legendary business or its unique business model to show business users, through the host and guests of the dialogue, so that guests on the industry analysis, refining the guests of the industry's understanding and understanding. Interview the main embodiment of the people have to talk about, clever questions, fine short talk. Show the wisdom of the wise. Pass through the network, n times propagate. This is the new video marketing concept of the unique charm!

VII. Network PR

Network PR (PR on line) also called online PR or e PR, network PR is: Enterprises through its network of various forms of information, to assist the target group interested in the theme of various activities to achieve interaction with the network public, and thus maintain good relations with the public and enhance the specific understanding, In order to strengthen the brand or product influence, promote brand or product promotion. It uses the Internet High-tech expression means to create corporate image, for modern public relations to provide a new way of thinking, planning ideas and media.

Traditional PR, such as government, press conferences, mergers and acquisitions, and other major events in Ali's web business should be relatively small. Now we are most familiar with the Web writing and press, now many companies say there is no news. Of course we're not talking about writing news. Especially in enterprise, common is a website incredibly not in a few news. Some even omitted this column. Some brand enterprises, most of them will have some relevant news, especially in the product release and Leadership Award these two more. Small and medium-sized enterprises have dozens of press releases a year is more normal, but from Ali many of the network business. Relative to this piece is a blank. Most feel that send a news or manuscript to Sina, Tencent such portals is a more difficult thing. Of course, do not rule out the channel is not familiar with the press.

Network Word-of-mouth has become a lot of corporate speech more network topics, network public opinion is forming a folk mainstream. We are more familiar with the Carrefour this year, the network once pushed him to the mouth, and the recent milk powder incident. Because the network public opinion lets a national brand enterprise instantaneous namely dies. Snowstorm, earthquakes, the Olympic Games, such a series of major events, making the power of network public opinion fully play and release, network public opinion is gradually guiding the public opinion, even in the change of the rules of public opinion.

In addition to actively disseminating enterprise and product correct news, network PR crisis has become an important part of network PR. How to communicate with the media, how to timely and effective treatment is the core of network PR. Network PR is basically such a model, media relations, press releases, including illustrations, public opinion guidance.

Network integration Marketing ERA has arrived

For a new brand, new products, how to seize every opportunity to become famous, to maximize visibility and influence, more need for the dissemination of channels and the full use of the network. Integrated marketing is the combination of their own reality, and actively carry out a variety of marketing, choose the most suitable for their own way to maximize income and expenditure. To achieve long-term systematic and in-depth publicity results, so that enterprises receive a multiplier effect of marketing.

Xiamen SEO has a wealth of network marketing experience, whether in search optimization, price ranking or free promotion have a lot of completion cases, we have been insisting that the marketing results-oriented principle, the practice of integrated marketing for the enterprise brought about by the changes, for the vast number of enterprises to provide integrated network marketing management consulting services.

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