Enterprise Station of the road of SEO: Sword walk slant counter its way!

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Foreword: After 2 years, this article is following author 28 in A5 release "Talk about Enterprise Station SEO Road: How to be Victorious" after the second article about Enterprise website SEO article. And in this more than 2 years also occurred a lot of things, more than a search for the new favorite 360 search, search and sogou marriage, but so far the search engine overlord or we both love and hate Baidu, and corporate web site focused on the search in turn for Baidu, 360, Sogou.

Sword Walk Slant Simple is to use different old methods to solve the problem, in order to surprise. This article is about the use of some special, new methods, or even reverse thinking to operate the Enterprise station SEO, the technique of "fast-oriented, preconceived, to attack the main, reverse its way." ”

Preconceived, later into the servant

Since ancient times, everything has a chronological. For example, many years ago we know the "content is king, the chain for the Emperor", and then later on the importance of user experience. But the first impression of our already in the mind occupies a dominant position, and the back is not easy to accept, so a few years ago or still have most webmaster thought SEO is to do the content of the chain, thus creating a large number of outside the chain of people.

Enterprise Site optimization is also the case, a key word in front of the number of the first few sites, no matter how the optimization is difficult to surpass them, this is why? is the search engine spider also some people's consciousness, knows the preconceived principle? Although not so iffy, but first to do the ranking of the real advantage is very large, It may be a long time to occupy some fixed good rankings, but want to break it is not easy.

The beginning of the article, inside the content of the 2012 Enterprise website of the SEO situation to do a simple analysis, mainly said at that time, most of the enterprise site homogeneity serious, experience poor, but with a variety of construction stations company flagship marketing site, to help many enterprises in China to improve the site, so that the face of a In particular, some call the establishment of the company's own design of the marketing site, not only is a leap in SEO, there are more orders from the site also more and more, the first to do the amount of soup, which is also a preconceived. These are proven facts.

Take the attack as the main and keep it as a slave

Throughout most of China's corporate website SEO situation, very few have a large area of long tail Word ranking site, mainly guarding the site that several main key words ranking. However, it is not easy to keep, because there are many opponents are also in the optimization of these big words, so that not only consumes a lot of time and manpower, and these keyword rankings may not be very good, and finally we have become the "slaves" of these few keywords.

Don't just defend, offense is the best defense, this is the author of 6 years of experience in the billiards career. From a variety of ways to get more keyword rankings, 28 to the end of the most favored from the same industry competitors to get more keywords, they have the ranking of keywords I want, they do not have the keyword rankings I also do, directly into the enemy camp to gain benefits. Query A site keyword ranking can use Chinaz, Love Station network, webmaster Helper, each Third-party tool thesaurus may be different, in short they are included or have previously had Baidu index keyword. Sorting out after screening, accounted for own.

Long tail keyword relative to the home Page keyword competition will be much smaller, can be easier and faster to get rankings, and can be completed with the inner pages. Not only that, the long tail keyword conversion rate is higher, the value of the Enterprise website is more, often search long tail keyword are some more accurate customers. After obtaining a large number of long tail keywords, if the internal anchor text is used properly, the main keyword ranking will also be improved. So break the opponent more long tail keyword ranking, side for the Enterprise station SEO on the policy!

Go down the road and do it freely

See other people in the Forum, blog on the hair outside the chain, you will also be enchanted? See other people's Daily group to change friends chain information, do you think it is your real "confidante"? See other people every day so-called vomiting blood original masterpiece, you also want to swipes ink? Please restrain yourself!

will be concerned about Baidu Webmaster Community friends should know, Baidu Search senior engineer Lee explained the forum signature, forum posts interspersed anchor text on the role of the keyword ranking of the basic 0. Unless it is the industry and its related, the basic can be farewell to the forum outside the chain. Therefore, we do not send this kind of outside the chain, otherwise in addition to wasting time, will also produce a certain negative site, so that the site's SEO more difficult to control.

Original article writing almost occupy a lot of SEO personnel half the time, that is someone else 2, their own to send 4 melody. But in a short time ago by Baidu Webmaster Platform published in the "Baidu Search engine Web page quality white paper" document, did not mention any of the original content, but stressed the value of the site content. Many webmasters were in an uproar. The so-called valuable content is the ability to solve the problem of search engine users. Instead of every day to write original articles, add Web site included for the purpose.

As early as 2012, 28 think that a corporate web site is not able, and do not need to produce original content every day. A lot of SEO personnel operating a period of time after the corporate web site suddenly become a large information site, this is a very funny phenomenon. We should go against the road, with the enterprise Web site should be products, case-oriented content as a supplement to the thinking of the Web site optimization. The site is not included with the more the more the more the better, included more sites in the search engine's overall rating will be reduced, which is those included under 100, almost no outside the chain of the site ranked good reasons for

Freely is to be able to manage the site SEO can be managed, control, reduce the increase in the site on the search engine unfriendly things, our site SEO control will be higher, the problem can be faster to find problems, solve problems. And do these are also very simple, less to do those useless outside the chain, and constantly improve the quality of the site content, basically will not appear any problems. To tell the truth, Baidu on the corporate web site has increased the number of additional credit value in the inside, to carry out the SEO is relatively easy, but remember not to use some extreme shortcuts to provoke anger search engine. Corporate website SEO no matter which industry, regardless of the competitive size, to maintain the "do not follow suit, do their own" style can let you freely!

Finally told everyone, Baidu on the corporate site within the weight of the page began to improve gradually, take 28 new entry of the company's website keyword "Doorway Mat" rankings, to get a good ranking is not the home page (www.floormat.cn) is not a product column pages, but the product page.

This article may not be the dry goods that you want, author 28 • Ye Weiqing only hope this article mentions a certain point can let you open the mind, thus obtains some enterprise website SEO operation new method to be sufficient.

Article/28 • Ye Weiqing micro-letter: 478164932, public number: ye-weiqing, thanks for reading!.