Enterprise website Choose long Tail keyword to optimize is really correct?

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Believe that many types of webmaster in the reading of this article, many of the same as before the small series into deep thought. There may be a lot of stationmaster with small make up the same as before think now regardless of any industry competition is very intense, enterprise type of website is also so, so in the competition so fierce Internet, choose long tail keyword to optimize words, it is relatively easy to many. But after a lot of failures, small braided today's corporate web site if you continue to walk long tail keyword optimization route has not worked. Of course, this article is only a personal point of view, only as a reference. After all, as the search engine constantly updates to improve the algorithm, many of us used to be very feasible optimization methods, now the effect is extremely poor, take us today to talk about the corporate web site to choose the long tail keyword This topic, it is really able to bring a lot of our site traffic, and in the current situation, Small series is not recommended enterprise station to the long tail keyword to do, why say so? Small series summed up a few reasons to share with you.

A large part of the webmaster in order to optimize some of the site's long tail keyword, so in the site to add some useless columns, such as the enterprise dynamic, news, technical support and other columns, and then to these meaningless columns constantly updated, in fact, we all know that a business station in fact do not have to update regularly, Unlike those local portals, news stations need a lot of timely information to update, we only need a small number of updates in fact, and such updates will not affect our ranking of the site Oh.

Second, although the enterprise type of Web site through some long tail keyword really can bring some traffic for our site, but do you notice that this part of the traffic for our site is really valuable? Take I used to use www.name2012.com as an example of a corporate station, it was by doing long tail keywords to bring the site a lot of traffic, but for this part of the flow through small series of observation, bounce rate is very high, and almost can be said to have no conversion rate, and later small series on this analysis, found that the reason for the high rate of Web site jump is often Because of the internal structure of the site, as well as some internal chain settings, the overall relevance of the site content is poor, can not really solve the needs of users, and such a site is also bound to be a search engine as a garbage webmaster, a long time the site has been done to reduce the right to deal with, so now also has to do with the domain name other types of sites.

Third, for the enterprise type of Web site if the conversion rate of the long tail keyword is generally the product word, and these product words many times we are using some content page to optimize, and you may find many sites through the site theme title to do long tail keyword, and ranking is very easy to go up, But now if we want to use the content page to do long tail keyword, it is like to take their own internal page to compete with others, you think the search engine will prefer which one? Of course, if you think your site is very high weight, maybe it is also possible oh.

Four, in fact, today's enterprise type site is a large part of the situation is still unpopular, and long tail keyword is relatively few, then many webmasters will think about to do some small competition and high conversion rate of some long tail keyword optimization? In fact, for this, Small series think that if you want a short time to get this part of the flow, but because a lot of the unpopular industry will soon become a more popular industry, so you choose to optimize the long tail through the content page keyword, or in a period of time is really good, But soon will be some use of the first page optimization of these words to replace, then our flow will naturally reduce a lot.

Since said today's enterprise type site is not very suitable for long tail keyword, then how do we do our own site?

First, in fact, in recent years the search engine in some of the enterprise-type web site algorithm adjustment, we will find that the search engine to a large extent to limit the enterprise type of site optimization methods, and those targeted relatively strong ranking of the enterprise is quite good, so if our enterprise station want to get good rankings in search engines, Choose a single product keyword is a good choice oh.

Second, the effective combination of marketing and optimization, better to enhance the enterprise station of the audience, only in this way can better facilitate the ranking of our site optimization work.

Third, do exquisite valuable content, for some enterprise product display words to better to ensure product quality and product after-sales service problems, to promote consumer consumption again.

Iv. increase the authority of the enterprise station, mold our unique brand strength of the enterprise station, it will be more convenient to the spread of the website, increase the user of the website, and can improve the conversion rate of the website very well, and the brand benefit is the most able to bring profit for the enterprise.

Summary: Perhaps this article will have a lot of webmaster friends are not very agree, but here is a small part of the talk is only representative of their own personal experience of some of the summary, if you have a better way or feel this article said there are some deficiencies, welcome feedback. OK, today is about here, this article by the game name Net http://www.name2012.com/Webmaster original handwriting, reprint please specify the source, thank you here!

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