Enterprise website How to do marketing promotion through soft text

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I contacted the network in 2000, has been the network as the only channel to promote their products, this and the beginning of the start-up of the lack of funds have a great relationship, and occasionally participate in the exhibition, but basically no effect, after more is specialized in network Marketing! Over the years, on the internet is a taste of the sweetness, in my small industry, Their website is basically ranked in the home page of Baidu, how to optimize the enterprise site, today is not introduced, the Internet has a bunch of related content. Today the main talk is how to promote their own products or corporate Web site through the soft text.

The enterprise website renewal and the industry website, the portal website and so on have the very big difference, the main is not so much news information can be used, even if there is corporate news, because the audience, in addition to the industry's attention, the dry product introduction of hard advertising is no one would like to see, and no one to advertise for you. Do not do the promotion of corporate websites, daily visits or even single-digit number, that such a corporate website is not marketing ability, in addition to their own, others can not find you.

Many enterprises, now know to be in their own industry-owned website, as well as Alibaba, Hui Cong, such as comprehensive E-commerce website published information to bring effective target access, but also tried to blog, soft text promotion and other ways, but because of the lack of skills and professional, the release of the soft text is not "soft", is still hard to promote the product of advertising, the marketing effect is still poor.

So what kind of publicity is good soft text promotion? Soft, is the release of the article to soften, to "embellish fine silent", to soften the band just, so that readers can be used as a small novel, an essay, a reading value of the article read, see the process of no resistance, can attract him, after reading can also give aftertaste, Feel that you can learn something from it, can generate trust in your product or company, this is the best soft text ads. Of course, to achieve this effect of the soft text, it is necessary to have a writer has a wealth of skills and experience, to their own industry to fully understand.

Enterprise's soft writing can be considered from these aspects:

One, the general type Enterprise product soft paper writing direction

1, the real concern for customers: the sale of radiation-proof clothing from the perspective of maternal health to explain the role of radiation protection clothing; selling activated carbon from the adsorption of harmful gases on the effectiveness of the description; Sell apples from Apple's nutritional value and health benefits to write, so that readers can feel the things you sell really can bring benefits to him, But do not exaggerate the efficacy of products.

2, the use of social hotspots and current news: God 7 heaven, that sells astronomical instruments can use this hotspot to write points related to space articles, with their own sales of what products can observe astronomical phenomenon, the Expo opened, and related to all aspects can be used on the upper. Hot and current events are not often, even if there is, your product may not be able to rely on, the usual soft text can be around the following two points

3, help others, the benefit of self-interest: you have been very skilled use of Alipay, but a lot of new people do not know how to apply, then you can write a "graphic introduction Alipay application Process" Put online, the picture can be labeled on your. I wrote such an article on Liu Fengwei blog, please see http://www.liufengwei.cn/archives/125 page, the picture has "Liu Fengwei" name and telephone, these are true, others see this article, by the way also know you. Similar to help other people's enthusiastic introduction, will also be someone to spread on your behalf.

4, experience sharing: Success or failure of the experience can be formed articles, for others are beneficial, successful places others can learn from, the failure of the place can be less detours, in the article spread at the same time your product or company will be known and understand.

The above is the general direction, the enterprise products of various industries are applicable to soft paper.

Second, professional, industry-oriented soft writing direction of enterprises

This kind of article, belonging to the scope of the minority, may only your peers will be concerned about, will not be widely disseminated, but the use of good, the same can give your site to visit the volume, to improve the weight of the site is still good.

1. Professional technical articles.

Each profession, has the specialized, the skill, the so-called insiders, you thought very general knowledge, for the novice is all eager to understand. For example, I am in the color of the sand painting industry, do painting with sand glue, very ordinary, to the building materials decoration market can buy, but many beginners just do not know what to use, then you can write an article published out, which marked "Want to know more about the golden sand painting knowledge, please visit the golden wire color sand painting NET" This allows the target customer to introduce the industry knowledge and attract them to further visit the corporate web site.

2, industry trends, enterprises out of what new product category of the industry news articles.

These are the enterprises in various industries are more concerned about and willing to understand the content, for example, our factory has a new replacement resin film-coated new products-Blue 1th film glue, then we wrote an article "How can the most realistic rendering of the handmade sand painting features!" A page link with the product http://www.025jbl.com/product/267.htm released and was accessed by a number of targeted customers.

3, around the industry's raw materials, production technology, marketing and other upstream and downstream industrial chain links can write articles. When released, you can publish the full text, but only half of the post, in the end of the article "view the original text, visit the WWW.XXX.COM/ABC" site, like storytelling in the "and listen to decomposition", to attract readers to continue to visit. In this way the external browsing volume is attracted to the company's own website.

4, the industry's product quality identification methods, how to avoid risks and other articles, to help others improve the ability to identify the authenticity of the same can also be used to write soft text.

5, many use the form of text to write soft text, some peers will copy your soft wen, changed to his own, such as the form of graphics and text, you can add your Web site in the picture, the general business impact of most people on the graphics software is not familiar with, so even if you want to modify the text on the picture, it will be a lot of difficulty. In addition, the form of graphics and text, but also to attract readers to read.

Third, the release channel of the Soft article

1, all kinds of business-to-business industry website Platform, Forum, blog, classified information, such as Web sites can publish information can be published. There is a platform for the quality of the problem, some of the site's weight is better, you posted to the article in addition to be targeted customers to browse, but also can be quickly indexed by search engines. Many companies do not know which websites they choose to publish, I recommend you to the "Six Ear network business navigation" site to find, where the E-commerce platform, are the PR value is higher, search engine included a good state, some sites posted information, you released in the morning, the afternoon search engines included. Six Ear network Business Navigation Web site is www.62.com.cn, of course, you can also search for other commercial web site encyclopedia categories, which have some included.

2, Webmaster information class website.

In this kind of website dissemination of information, to more experience sharing, actual combat experience and other articles can be reviewed and disseminated. Like webmaster network www.admin5.com, here release soft Wen audit quickly, at the same time there are many collection stations, are the first time to collect the content here, as long as your article was passed, is a lot of Web sites reprinted, virtually free to help you publicity. Baidu and other search engines on webmaster class site is very high, but also conducive to your site rankings and weights.

3, some other can be more quickly included in the Web site, I will open another article specifically introduced.

It is not difficult to write and publicize enterprise soft paper, as long as you observe attentively, you can learn a lot of skills, in the newspaper, TV can see a lot of soft wen, they are from a point into, let the reader believe, remember the effect of an enterprise product, performance, purchase desire. Good advertising is the best enterprise soft article model, many intentions, you can epiphany, soon you can also write good corporate product promotional software.

The author of this article Liu Fengwei, personal blog address is: www.liufengwei.cn, the current blog discussion is only the content of our small industry.