Enterprise Website Optimization Homepage Design Thinking Chapter

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How to design the Enterprise Web site more in line with the user experience? How to design more popular with the search engine? How to design more conducive to ranking? Then from the user needs and SEO point of view to design the homepage bar.

Why to stand in the user needs and SEO angle design ideas? If your site ranking has not come, instability, jump out of high, no conversion rate, the content of the chain has been updated, and some work more than peers do, is beyond the peers, how to do? Pro, do you have any consideration to analyze the website layout design is reasonable? Limited to space , today only discuss the Enterprise Station Homepage page page How to design?

At present, small and medium-sized optimization website Home design can be said "uniform", random search for a "eco-wood", the ranking of the home page, open a few, the site looks alike. First plate not to say just look at the navigation:

Home--About us-products-honor-technical support-marketing network-contact, such navigation 10 stations will have the same 9, such navigation on your site conversion rate of a large role? Is this column valuable to your users?

The main reasons for this situation are:

1. The design does not understand the SEO, the idea is old-fashioned, no new idea

2. SEO will not design, copy the online template

3. The Web company is the website processing factory, makes the thing all the same. (Pit dad)

How do we design it? Divided into three steps, we directly use the case to explain.

Keywords positioning and user needs analysis

We take Bo ecological wood as a case, home optimization "ecological wood" this keyword, how should we design?

1. Through the search engine analysis

A. Baidu eco-wood, through the ecological wood encyclopedia to understand that the ecological wood is a general name of a series of products, the following have exterior wall board, inner wall board, smallpox, side, flooring and other series, there are different types of products, so we have the best site home product Category list, user-friendly choice.

B. Pull-down menus and related searches (Baidu)

can also compare multiple search engine comprehensive analysis, such as 360, Sogou and so on. Through the analysis of the search for eco-wood keywords related needs pull-down menu: Ecological wood Smallpox, eco-wood flooring, ecological wood wall panels, eco-wood wall panels are just above our analysis of the product classification, through the product Classification list can be satisfied, in addition to product demand, but also on the price, size, picture cases have needs. So we are in the home page layout to meet the product at the same time to meet these needs, is not the user experience will be better? This is our guess, the specific site online, need data to speak.

C. Reference competitor website

TSE, win. Analysis of peer home to provide unique value information, analysis of its advantages, such as can be integrated into their own web site, through the above analysis, we found that there is a home of Xin Hua Eco-wood site is very different, ranked in the top 10, only his family to provide prices, specifications, video and other special value needs, According to observation rankings in the home has been very stable.

Second, the first page sketch design

According to the analysis just now, according to the search engine user clicks Behavior Analysis Chart, the website homepage's Click is interlinked, the user opens a webpage naturally is from top to bottom, from left to right order browsing, therefore we put to the user most concerned content in the most important position.

By drawing tools, the contents of each plate are planned out, the sketch design is as follows:

Sketch design is good, to designers design it, the site's color collocation, aesthetic degree is also very important.

Site Online effect

Three. Based on data fine-tuning

Data fine-tuning needs to wait for the site online three months after the site has a certain search traffic. Baidu Statistical tool through the page click on the map, monthly statistics for the user's click behavior to compare and summarize:

Through data analysis

1. The click of the Navigation column

Navigation on the eco-wood products column clicks accounted for (19%) is the highest, followed by the eco-wood quiz 8%, eco-wood price 2% We can put eco-wood quiz in front of the price of ecological wood.

To see which column click Contribution is large, adjust the order of the navigation above, the high clicks on the front, and then focus on which column content, to provide users with more valuable content, improve PV, reduce the bounce rate.

2. Product Column Click

Product Category column, found that the ecological wood wall panel clicks accounted for (4%) relative to the ecological wood ceiling ceiling Click accounted for (3%) to high, we can ecological wood wall panels placed in the ecological wood ceiling ceiling.

Which product category clicks High, we adjust which to the top.

3. Which columns have few clicks, then change the name observation for a period of time, such as a few clicks, but the content has been included, do not delete directly, this will lead to the contents of the column will appear 404 error pages, we can take off the first page on the entrance on it.

4. The above FAQ and price columns such as content for a long time no click, you can take away the entrance to the home page, adjust other content.

Summary: By this way to meet the user needs of the design of the home page, the site each column of the design of the user has value, is not better? Of course, the needs of users every month, quarterly, the annual demand will change. We also need to keep pace with the times, constantly fine-tuning the page. So that your site will be enduring.

This article from the Bo Eco-Wood brand original http://www.lyaibo.com/reproduced please respect our copyright.