Eric Life Management mobile App report What's the nerve?

Internet finance is undoubtedly one of the most popular areas of China's Internet, the development of this area is affecting the eyes of all walks of life, natural controversy is not less, there are some places there are rivers and lakes, not to mention that this gathered a huge amount of capital and various institutions, barges of the Internet financial arena. Eric September 17 released the 2014 China Life Management mobile app report a total of 49 pages, this report is not surprising, every year, various types of research institutions will always publish a variety of reports, not to mention such a hot internet financial sector, research institutions do not publish a point report, summed up some seemingly brilliant point of view, You're an analyst who eats rice-based. With the monthly coverage of 15.33 million to occupy the first digging wealth to the Internet, financial two dimensions of the comprehensive service advantage ranked first, the user viscous digging wealth First report data source is Eric Musertracker mobile internet User behavior database, the current data backstage open to major internet companies, Investment company in use. Interval of one week, easy to view September 25 The rapid release of financial accounting Class app data analysis chart only three charts, mainly released the app month live users, defined as open more than four times the number of users, which is the first place, the article title directly labeled "Occupy the industry leading market share", Quite a bit hastily released taste, but in fact also very normal, easy view in this Internet financial theme release report, and Eric catch a field, normal, as for the data how much, each claim to have their own data source, only for reference, but the easy view think tank said this source, did not see the public data backstage. The monthly activity of active users is only 2%? In recent years, the report of the Analysys has been confronted with a crisis of trust. According to people familiar with the report, the data cited in the Analysys reports are not produced by market research or sample surveys, but rather by a customized version of the report, which is written out of thin air in the office, which can be " Make the necessary adjustments "to help their partners to suppress their competitors. Such assertions cannot be substantiated, but the doubts that have emerged in recent years over the report on susceptibility are common. Easy to view in March this year, the release of the United States and grapefruit significantly lead the article, easy to view the international in the article directly determine the United States pomelo as the first, big aunt for the second, things are noisy. July 2013, Yi published "July 2013 China Mobile browser coverage of the crowd" and "July 2013 China Mobile browser use time" two reports, said mobile phone QQ browser over UC Browser ranked first. And this also triggered the UC browser on the report of the query, UC senior even appeared to say that Yi is bought, should be renamed "easy to view ads." 2012, UC gifted to the Analysys think-tank published in the 2012 China Mobile phone Browser Market year comprehensive report on the Internet, questioned, said its fabricated data. The report ranked Mobile QQ browser market share to the first, and UC Browser ranked second. Life Wealth Management App business layout is very different, the whole is still in the early stages of development, the happy enclosure, cooperationRighteousness is greater than competition back to the industry itself, the business model of mobile app industry in China is more numerous, but it is divided into four kinds of modes: Integrated service mode, account management mode, credit card management mode and Finance supermarket model, no matter which mode, in the present far from competition, not to mention the war of words, Single-minded cooperation and innovation to open up a broad user market is the path. The representative of the integrated service model is to dig the wealth, digging the money is also the only one at the same time collection bookkeeping, financial management community and finance services in a comprehensive accounting services, the portfolio of money-digging products sales to date has reached 10 billion yuan. Account management mode of Representative is with the notes, the main function is for individuals and small micro-enterprises customer income and expenditure accounting, budget management and other needs for accounting services. The credit card management model is represented by 51 credit card stewards, which focus on the card management of users such as credit cards, as well as peripheral services such as credit card offers. Financial supermarket model of the representative enterprise is Baidu Financial, Copper Street, Ying-money, its services focus on all types of financial products sales, because the type of app is more in 2013, generally started late. The ability of Internet and financial services, the comprehensive strength of two coordinate dimensions determine the future potential of the Internet financial essence or finance, abide by the financial law as the boundary, with risk controllable as the bottom line, to protect the interests of consumers as the core, to the Internet thinking as the guide, now is China's Internet financial barges good opportunity for development, cooperation and mutual win , cross-border cooperation around the needs of users, innovation and change of the Internet financial development of the new Frontier is the path.