Evergrande Real Estate cash for Wang 85 percent promotions

By adjusting the opportunity to promote the industry reshuffle, real estate developers should actively deal with the property market New Deal under the full 85 percent of its products discount promotions!　　While most developers are still waiting to see the real estate deal, Evergrande has taken the lead in taking positive measures in the industry.　　　　Reporter yesterday from Evergrande Real Estate learned that by the end of April Evergrande Real Estate book cash balance amounted to 21 billion Hong Kong dollars, this time took the lead to take big efforts to promote, Evergrande Real estate intention to seize the opportunity to lock cash, expand share, promote the industry shuffle. Sharp response to regulation of the New Deal yesterday, Evergrande released April performance data in Hong Kong. Data show that Evergrande Real Estate Group in April to achieve the contract sales of 3.74 billion yuan, contract sales area of 578,000 square meters, contract sales average price of 6467 yuan per square meter. April sales and sales were increased by 55.9% and 17.8% respectively over a year earlier. The first four months, Evergrande Real Estate accumulated contract sales amount of 12.13 billion yuan, the cumulative sales area of 1.893 million square meters.　　The first four months of sales and sales were up 120% and 60.4% respectively over a year earlier. It was a beautiful performance, but it was not the most explosive news that the reporter had obtained from Evergrande Property yesterday. Evergrande Real Estate Personage confirmed to the reporter yesterday, the constant land production will be in the national scope to sell the item to carry on 85 percent to let the promotion!　　At present Evergrande Real Estate Group owns the project in more than 20 cities nationwide. In the current real estate control background, Evergrande Real Estate This strategy is eye-catching. As we all know, April 14, 2010 State Council executive meeting said resolutely curb the excessive rise in house prices, and launched a housing credit differentiation into the core of the series of measures.　　At present, local governments are implementing the implementation of the rules, and most developers are still waiting to wait and see. According to the strategy of Evergrande Real Estate, Yang Shaofeng, general manager of Beijing Quartet's property brokerage company, yesterday told reporters: "Most developers are still waiting to see, the constant Land production strategy adjustment is very sharp." And 85 percent is a very big promotional effort.　　　　Yang Shaofeng that the constant land production in the 2008 economic crisis, has experienced a real estate winter, with the experience of dealing with real estate, so the response to the real estate new deal is very sensitive.　　Let's just "cash for the King" Yang Shaofeng analysis, the government's current implementation of the real estate control policy to curb speculation and demand, while the developers financing channels for management, which makes the developer cash flow lifeline significance highlighted. "In fact, developers will return to the era of cash-for-money in the 2008 financial crisis," he said. "Yang Shaofeng said. Evergrande Real Estate Personage confirmed to the reporter yesterday, the company promotion strategy really is wants to strive for the initiative, takes the cash as the King's train of thought.　　The overall benefit is to lock in cash ahead of time. It is understood that Evergrande property market has been taking measures to implement a sound business strategy to maintain cash flow is one of the key indicators. Evergrande Real Estate April earnings data showed that the company's cash balance was about HK $16.3 billion as at the end of 2009 and the company's cash balance was about 2 by the end of April.HK $1 billion. This data is not low, but under the macro-control background, can lock up more cash flow in advance is of course the priority of large property companies. In an interview with reporters, Yang Shaofeng stressed that in the current round of strict real estate control policy, the first to deal with the enterprise, in order to win the initiative in the real estate slump. He believes that Evergrande's first promotion strategy for locking cash flow is sensible.　　He analyzed that, as a large property company that had experienced financial crises, Evergrande had learned from the previous crisis that it was only by keeping enough cash flow to ensure the robustness of development. In fact, according to the reporter understood that the constant land production in the 2008 financial crisis brought about by the real estate in the low tide also took the lead in promoting the promotion measures, to take 85 percent of its property concessions. According to the statistics of the time, in September 2008, Evergrande produced 18 new disks in the whole country, and nearly 20,000 sets of listings were promoted at a price of 85 percent, which activated the market. 18 Real estate in the opening day back to paragraph 3.1 billion yuan, 7 days cumulative back to the section of nearly 4.8 billion yuan.　　Evergrande Real Estate to solve the market after the suspension of capital tension, the 2009 Evergrande Real Estate with rational pricing strategy to achieve the curve overtaking. Pushing the shuffle is intended to overtake this comeback, Evergrande property once again active 85 percent, the situation is not comparable to 2008. Evergrande, with 21 billion HKD in cash, has far-reaching intentions.　　Constant land production insiders revealed that the company to take promotional measures, one of the intention is to lock in advance cash, but also contains the management of a deeper goal: the opportunity to expand market share, promote industry integration. Every downturn is an opportunity for industry integration. For Evergrande Real Estate, the first adjustment is obviously a good opportunity to enlarge the market share while others are still watching. Reporter from China real Estate Information Group, the Chinese Property Evaluation Center obtained the first quarter of real estate sales data, in the Sales Amount index, Vanke to 14.5 billion of the data ranked first in the list, Evergrande was second in 8.53 billion yuan, and in the sales area, Evergrande ranked first in 1.295 million square meters, and Vanke finished second with 1.18 million square meters.　　It is clear that Evergrande has been attacking the top of the industry. And the real estate regulation, will the constant land production to bring beyond the opportunity? Yang Shaofeng in an interview with reporters, Evergrande Real Estate took the lead to take measures to win the initiative of the strategy is undoubtedly correct. In his view, in the case of the trend of price reduction, the sooner the enterprise will take the initiative. "Only the early sale of cash-locked companies will be able to buy low-cost land in the next low market, laying the groundwork for a new round of development."　　"Yang Shaofeng Analysis said. According to industry analysts, if the current real estate policy strictly enforced, do not rule out some of the high prices of small and medium property developers will be acquired. The first large property companies to withdraw funds are expected to get a feast. Evergrande insiders did not conceal the expectation of such an industry integration opportunity when they were consulted by reporters. "The opportunity to promote industry integration, but alsois a constant land production in the current round of real estate control to implement one of the intentions. "According to the analysis, the current real estate regulation, the high price of the first-tier cities are expected to be more control, while the two or three-tier cities are expected to be relatively small impact." This is a favorable condition for Evergrande property. It is understood that Evergrande Real estate currently in the country's 25 cities in the majority of projects in the second-tier capital city. House prices are relatively small, market transactions active.　　The April data for example, Evergrande Real Estate Shijiazhuang Project opened in mid-April sales of 630 million yuan. Constant land production insiders analysis, the company can achieve the curve overtaking also an important reason is that the constant land production in the standardized operation of large-scale boutique real estate project has accumulated rich management experience, the current constant Land production project standardization operation, more than 50 million square meters of land reserves and brand advantages,　　　　All make the company have the conditions to promote the integration of the industry. Most developers are still waiting to see the market for constant land sales, but how other developers react is unclear. Reporters interviewed several property sector people, Beijing, Shanghai and other developers at present there is no decent promotional measures. "Most are still on the shoulder.　　"Yang Shaofeng introduced. In fact, according to the reporter understand, the current domestic first-tier cities have begun to appear developers to reduce prices or to launch a sale of special room sales strategy.　　Take Beijing as an example, large residential community Huilongguan real Estate actual price reduction of nearly 5000 yuan, but formally adopted the form of internal subscription, lower prices still hold the pipa half cover. Overall, these promotional projects, many are sporadic project phenomenon, in addition to Evergrande Real estate, the country has no large developers said will let sales.　　and large property developers such as Vanke recently said to the media that there is no short-term price reduction plan. But in fact, the industry believes that under the stringent real estate regulation, developers to reduce price concessions have become the industry consensus. Beijing Zhongyuan General manager Li Wenjie yesterday to the reporter analysis that the developer price reduction will become a trend, the problem is only the time and speed. He believes that the current local government's specific implementation of the policy has not been completed, so developers say it will take some time.