Every age has a dream

Introduction

09 just entered the Internet, when I understand the Internet is: the Internet is e-commerce. Because any form of Internet products, ultimately rely on e-commerce transactions to cash out. Based on this understanding, I will be the community-class product planning for E-commerce. So, I hurried to two partners said: I want to do e-commerce! Because I don't do it now.

Product people motto: Every Age has a dream

I was impressed by the words of my partner at the time: every age has its dream. We are now focused on the community, even if we miss E-commerce, in a few years, there will be new dreams come out.

1, the dream of those times

QQ, the beginning of the dream is made IM chat tools, there is no business model. Catch up with the era of SP service, the introduction of paid membership services, to catch up with the Korean stream, the introduction of QQ pet service, catch up with the web2.0 era, the introduction of QQ space community services; catch up with the mobile internet era, the introduction of micro-letter ...

Facebook, the beginning of the dream is to make the Harvard campus about Pao site, there is no business model. When you took the Harvard campus, you thought of connecting to other universities around. To win the United States, only to think of winning other countries, and eventually become a global social network.

At that time, QQ and Facebook can think of today's dream? Their dream was simple, just want to make online chat tools and campus about PAO site! But times have created dreams, times have given QQ and Facebook dreams today.

Similarly, if the public comment network did not catch up with the mobile internet era, it is estimated that will soon die. is the mobile internet to the public to comment on the dream of the new network.

Summary

Dreams are not planned, and dreams are not born. Do not because of the hot dream of the current era, give up the dream now, must follow the trend, the result may be insufficient capital, the strength of the poor, did not keep up. Perhaps, people catch up with the current dream of the Times, because of the thick accumulated before the thin hair. So, Miss is missed, Miss may be the opportunity to quietly do the present, accumulate the next era of capital, to catch up with the next era of dreams.

2, the guiding significance of the product people

Q4, perhaps a lot of companies are starting to close Gao, the goal is two: to give investors a good story, give employees a better blueprint. And in the process of Gao, is often a brainstorm with the hot, the cake is too big, hang on.

In the face of a picture of a pie, there are often two ways:

1, immediately use all available resources to make this the most beautiful cake. And then caressing the smug, confident dream of a world of innovation.

2, the process of painting the pie as a sand table drill, simulation to find the final trend of products, decomposition objectives, combined with the current product issues, the next 3 months work plan.

Practice 1, in my side, really see a lot of students so entrepreneurial failure. Always think of step, but forget that the product should give him a growth process, ignoring the evolution of product growth process, is to cut off the road to product success. In the end, the product does not play up, entrepreneurship announced failure!

The practice of 2 is actually very idealistic. Few people can have this self-control, will be complacent heart into, and reflect on the product landing. Perhaps, the ultimate success is to make a lot of money, that is, the business of cash. But in the process of going to this success, we need to achieve the goal in phases, and determine the product orientation of each target.

Illustrate

360 Natural History of Safety series: 360 Security Defender-360 antivirus-360 browser-360 search. The first product goal is to obtain the user, the Second product is more Dahua to obtain the user, the third product tries to realize, the fourth product is actually realizable.

Mo Mo Product Natural evolution history: Shake shake about pao-group community. The first product goal is to obtain users, even if the positioning is about Pao also does not matter, the Second product is to wash the white and precipitate users.

3. Conclusion

The success of the Internet is not a successful product planning, but with each era of opportunities to disseminate new branches of natural evolution and growth.

Do not envy the success of the big guy, praise others how wise and brilliant, in fact, we all understand a point: don't think too much, do their own things now, only the cost to catch up with the dream of the next era!