Everyone "Happy Farm" behind closed doors: Social games to move the end

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Point open Renren "Happy Farm", appeared such a hint (Tencent science and technology with map)

Tencent Science and technology Louboutin Pool August 21 Report

With Renren "Happy Farm" shut down news yesterday, more and more netizens spontaneously joined the memory of the "Happy Farm" team. According to Renren official, Happy Farm is the game developers "five minutes" as a third-party company on the open platform for Renren, now its offline is the developer's own decision.

According to industry sources, the five-minute development of the "Happy Farm" although in November 2008 from Renren started, but really get a burst of growth or in the Tencent platform after the entry. There have been media reports that "Happy Farm" in the net, Renren's authorized income proportion of less than 20%, five minutes through these sites to receive the authorized income than Tencent contributed 5%.

At present, including Tencent, Kaixin and other platforms on the farm game is still normal operation, but the once popular social game overall weakness has been an indisputable fact, but also with friends competitive as the core of the mobile social game has shown vitality, in the "Happy countryside" stop the day, Tencent Mobile gaming platform under the "Every Day Lianmong" But rely on the social chain of the promotion, in only 38 minutes to board the Apple Store in the free list first.

"Five minutes" and the decline of social gaming

"Happy Farm" developers "five minutes" is a social game development and operators, the company is located in Shanghai. The five-minute 2008 was well known for the "Happy Farm", which was an instant fire. April 2009, Tencent and five minutes to reach a cooperation, with the best use of happy farm, and the happy Farm renamed QQ Farm Online.

At the end of 2009, "five minutes" was invested by DFJ investment company 3.5 million dollars. In July 2010, cyberagent combined Jaic China to invest "five minutes" between 50 and 1 million dollars. But the company was then caught in the middle of a sluggish and unbalanced management of its products. July 2011, "Five minutes" with Sina Weibo has set up a micro-game, focusing on the microblogging platform by the "Five minutes" co-founder, COO Xucheng as CEO.

But after the "five minutes" of the various attempts were not successful, micro-games by investors, Sina Weibo and Xucheng in the way of the acquisition of shares. Investor Cyberagent, who accepted Tencent's tech phone interview late last year, denied the rumours of dissolution and said it would launch new products, but has yet to see any outstanding performance for five minutes today.

"Five minutes" aside, social gaming has become a big trend, with Facebook's rising social-gaming company, Zynga, also starting to ebb from 2012, with market capitalisation evaporating from $7 billion to $2.2 billion trillion, with 13 executives, including CEOs, COO and CIOs, leaving , a time of layoffs and close offices have shattered the halo of the once-star company.

As for the decline of social games, insiders say in the domestic market, after the emergence of more powerful web games, social networking platforms have gradually shifted their resources to web games, and social games with relatively low incomes have been neglected; on a global scale, the stickiness of social platforms is gradually declining, and the rise of the mobile side has not been able to withstand the trend.

Mobile end of the social game nuggets

In the "Happy Farm" stop on the day 9 o'clock in the morning, QQ Mobile version began in the "Game Center" released Tencent Novice Tour "every day Lianmong", just 38 minutes after the Tencent hand tour on the Apple Store in the first free list of the position. In the absence of external promotion and do not brush the list of circumstances, can quickly achieve this score and QQ natural social properties of close relationship.

Before "Every day Lianmong", Apple's App Store free list has been the first time by another Tencent platform to get a joint trial of "love every day to eliminate" Occupy, the game is currently ranked second in the App Store bestseller list, which also means that mobile social games have great commercial value.

Currently in overseas markets, Japan mobile social tools line and Korea Mobile social tools Kakao have become the most influential local hand-swim channel platform. Some insiders believe that the current Chinese hand tour is the peak profit development, the mobile market on the increasing number of new games and limited traffic will make the hand tour platform become scarce resources.

Insiders said that the current in China Mobile (micro-blog) Internet market is the most powerful social tools Tencent's micro-letter and QQ two major platforms, the former covers a relatively high-end, social sticky too, and easy to detonate the topic of the product popular, previously micro-letter 5.0 of the aircraft is an example, and the latter covers a wide range of people, from the " Every day the performance of Lianmong, this part of the crowd to the game's acceptance level is very high.

At present, the former social gaming companies and even social platforms to the mobile internet trend is obvious, Cheng, a founder of the network has told Tencent technology, mobile internet market larger, faster development, to the traditional internet companies more opportunities, happy Network has been developing mobile social games.

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Renren closes Happy farm server "stealing vegetables" is a memory.