Example analysis of how to improve the profitability of corporate websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author has a series of automotive products in the hands of Web sites, including business stations and shopping malls. These sites are basically operating car park equipment, such as parking locks, road brakes, deceleration belt, and so on, some sites bring higher orders, and some sites are almost no source of orders. How to improve the profitability of the corporate web site? The author mainly from two aspects to consider.

First, improve the site traffic is the basis

Business site traffic is a mishap, especially some of the popular machinery products station, the original site is not the main keywords Baidu index, and the natural ranking there are seven or eight of bids, not to put the auction advertising manufacturers of its poor traffic. How to improve the site traffic, the author of a parking Space lock mall is taken the following measures.

1, SEM

Competitive advertising can be controlled, quick, is the fastest way to improve the site traffic.

2, SEO

The author of the Mall to do SEO, is mainly to guide the SEM and in the era of not bidding advertising, to ensure that there are page pages in the home page. If a search page has more than 2 company's Web pages, it can greatly improve the visitor's click Probability and brand awareness.

3. business-to-business

The author through a lot of actual combat, found that business-to-business than blog, classified information more advantages. To be precise, it is a longer time for the page to be ranked, more informative and more trustworthy. The author through business-to-business is mainly under a large number of long tail words, such as "region + product + brand", so as to be able to hit more long tail words, but also to improve the brand's exposure rate.

Second, improve the website conversion rate has the knack

The website has the flow is only the foundation, the conversion rate is kingly. How to improve the conversion rate of the website, the author of car parking lock Mall station is to take the following measures.

1. Customer group Analysis

The author of the site is a ecshop built with the mall, shopping malls to do miscellaneous sites like a supermarket, do fine like a store. The author's web site is now similar to a store, such consumer customers, mainly retail. The demand is generally 10 pieces of car lock products below. In response to this situation, the author also set up a business station, the target customer base for wholesalers. And this parking lock mall, in its keyword selection, page layout, are as far as possible in the direction of retail demand.

such as retail, generally more concerned about product prices, whether to provide on-site installation, maintenance services. Product transport using express logistics or air, whether to package mail and so on.

2, optimize the layout of the page

After the analysis of customer attributes, we need to have targeted layout, the core idea is that important products on the site important location, as shown in the following figure.

Secondly, the layout of the page should consider the convenience of customers, such as the typical is clearly clear dual navigation, so that customers 1~2 click on the need to find the product. Page layout also has a number of subtle factors, such as the plate, such as color, etc., such as content rendering form and so on.

3, from the customer's point of view to enrich the product content

What does the customer care most about the product? The author thinks is the price, the product parameter, the quality, the superiority, whether provides three packs and so on. Therefore, in order to retail customers in the mall website, the author of the parking lock products are marked.

Quality: The first is to provide product test video; second, you can provide a screenshot of Taobao buyers; The third is to provide authoritative media coverage (such as to spend money to Sina, Sohu and Tencent and other portals to buy soft text). These three aspects can improve the reliability of product quality to a great extent.

Advantages, mainly from the quality, cost-effective, after-sales service and brand these four aspects. Emphasis is on the comparison of peer products to highlight the specific advantages.

Optimize the page and rich product content, can greatly enhance the user's stay time, reduce the site's bounce rate.

4, focus on monitoring the site at all times

Many commercial software, there are monitoring site real-time visitors and other information. The author website in the instant communication aspect, mainly is through three aspects, first is the on-line qq+ Wang Wang, second is the on-line message; The third is the online initiative, as shown in the following figure.

Many times, online initiative can greatly improve the conversion rate of the site, especially for some interested but hesitant customers, more can stimulate their impulsive consumption.

5. Other

Other aspects, mainly reflected in cross-selling and database marketing. If the author of the company in the sale of car parking lock equipment, at the same time under the product recommended parking facilities, the fact that many customers have this demand, so as to quickly improve the sales of the site. Database marketing, is the old customer data collation, such as smart parking lock occasionally have such or such a small problem, regular telephone or mail care about the old customers, can bring unexpected results.

Third, write in the last

The author thinks that the main profit ability of the enterprise website is two points, flow + conversion rate. No flow, talk about conversion rate is empty, at the same time conversion rate is high, no flow of its profitability is not good. Therefore, the enterprise website all work must weigh enhances the flow and the conversion rate to start, thus quickly enhances the enterprise website the profit ability.

Article by drizzle parking lock www.mmyqp.com Original, reproduced please indicate the source, thanks!