Exclusive: EFM Forum independent filmmaker Magnetic International agent

Berlin Film Festival EFM Forum site, experts to speak to experts and independent filmmakers live full Sina Entertainment news in the independent film operation system, commissioned agent for international sales is a vital link.　　February 12, the Berlin Film Festival EFM (European Film Market) forum again invited the top experts to explain the "Necessity of sales agency", how independent filmmakers magnetic international agents. Experts said: "The film entrusted to sales agents for marketing, independent filmmakers, not just to seek development strategy, more importantly, in order to more benign and market integration." "In the context of financial capital inflows into investment channels, sales agencies have been more focused on global pre-sale than ever before, and their choice of independent films has become more stringent," he said.　　But independent filmmakers do not have to go, if according to the sales agent to do desk work, will be a lot smoother, and sales agents value three points is: planning, timing and pre-sale. The presence of experts included Glen Basner, the owner of the American FilmNation Company, the British prescience fund Paul Brett, the European leading program distributor, Telepool Irina, Germany ignatiew.　　The British protagonist of the film and television, Ben Roberts, exclusive American film company Alex Walton, on-site discussion by the United States famous film magazine "Comprehensive Arts" reporter Diana Lodderhose presided over. Return on investment requires a more diverse role in sales agent in recent years, with the deterioration of filming conditions, some characters in the film industry are changing more and more, the proportion of the film marketers is less and fewer, and the distributors play the role of financing, production and distribution. "It has become a consensus that" the investor is not able to recover the cost effectively without controlling the control, "Paul argues. "With his company prescience for the King's Speech" financing and production process for example, "our investment share accounted for 65%, the entire production process is almost hands-on, Glen is my favorite sales rep, this time we work closely together again. "Glen's company FilmNation used to be a sales agent, but they realised in time that" putting some of the money into a film would increase our competitiveness and make us more attractive to producers, and we would take risks with them. " "At the same time, in his view, this approach can also improve their own enthusiasm," not only for the agency fees in the work, or for the production of work, can pay more for the film. "Alex Walton, the exclusive film company in the United States, argues that the multiple trends in the role of sales agents are also reflected in:" Early in the film needs our advice, they want to know at the beginning of the project whether the film has value area financing, we will also provide advice, such as to find which director will be What kind of actors are more attractive and whatWhat kind of budget is more suitable.　　"Pre-sale and distribution will be considered in advance, so that the role of the sales agent is more important." What the sales agent values: first, the plan; the third is the pre-sale buyer market determines the terminal and close to the end of the channel is more decisive, they will be based on the production of the project's overall plan and expected to evaluate. The plan includes the director, actor, genre, story mix, which areas are expected to be screened and at what time. "Investment and filming are not the hardest for movies, but it's important to let viewers go to the cinema," says Paul. This requires the Director, not only responsible for production, but also to do market research, market research is very important, this will ensure that the future film released after more people accepted. "The sales agency will decide the period of intervention for different projects, considering the expectations of different markets and the overall quality of the project." The sooner you intervene, the more money you invest, or the cost is effectively controlled, but the time is long.　　The later the intervention, the loss of the investment money, the final visual effects and the original script, or other process problems. "We have a 3D Christmas English film that is in tune with Ireland and Germany," said Irina of Germany's Telepool company. "At first we entered as a joint producer and invested some money in it to help finance the film." We love this script and because Christmas and family themes are popular in many countries. Our German issuers did a good job at the pre-sale stage and we called them in for joint production. This is a good experience for us to look at projects in an international business perspective. Alex, an independent film company, said: "We usually get involved in the script stage, and then roughly estimate how much the film will cost."　　"Although the work has increased, they are still willing to do it because the result is that they can control it." The British protagonist of the film and television of this-Roberts stressed: "Pre-sale is our bronze," can be based on the pre-sale situation to readjust investment scale. Sina Entertainment Front report group from Berlin Zhao, Kingjian/Wen Yanjian/Map