Executive interview--an interview with China Digital Rural network Chen Yu

Executive interview--an interview with China Digital Rural network Chen Yu

Information Morning Weather

A few days ago, the reporter participated in the Love Farm Network Technology Co., Ltd. sponsored by the 2012 China Digital Rural Network Annual meeting, the annual meeting scene Let me shocked, the stadium is packed, each of you are filled with the face of the new year-like festive. The reporter also heard that attend the annual meeting of more than 600 people from all over the country came, and not afraid of the road remote, arduous journey, but also since the performance of the program brought to the scene. With China's Digital Rural Network Project department deputy director, love Farmhouse Plus executive director and Vice President Mr. Chen Yu dialogue, let me suddenly.

Morning Post: Chen Zong, most of the people who come to attend the annual meeting today are the employees of China Digital Rural Network.

Chen: A small number of China's digital rural network staff, as well as ministry leaders, channel agents, entrepreneurs and friends of the media sector. It can be said that today came to the annual meeting of the scene are all caring, concerned about the development of three rural people.

Morning paper: How is China's digital rural network born?

Chen: From 2004 onwards to this year, "Central document" for nine consecutive years concerned about three farmers, on the one hand, the relationship between agricultural issues on the national development overall situation, on the other hand also shows that rural development is still relatively backward, is the urgent need for rapid development of the field. In this context, China's digital rural Network on January 3, 2011 officially online and began operation. China's digital rural network hopes to operate through advanced market-oriented operation mechanism, inject vigor into rural economic development and actively participate in the construction of new countryside. The development of the countryside is not only done by the government, it is the common mission of the whole society.

Morning Post: Chen, you said that China's digital rural network is "alternative" e-commerce site, why so say?

Chen: said that China's digital rural network is an "alternative" E-commerce site, the deeper meaning should be said it is an innovative website, a "service three rural" website. This is different from the traditional E-commerce site, if we often refer to business-to-business, Business-to-consumer, Consumer-to-consumer type of E-commerce platform, China's digital rural network to absorb the traditional platform of the development model and experience, the original "Machine-to-machine" E-commerce model, this model is unique in that, through the line and the combination of offline way, Drive the countryside to take "the scale, the organization, the marketization" the intensive economic development pattern, simultaneously will introduce the countryside through the advanced channel to the market economy development system, the crack agricultural product sells difficultly, helps the farmer to raise income to become rich.

Post: China's digital rural online line in less than two years has been profitable, how so quickly to achieve profitability?

Chen: Just say the profit I think is not very accurate, I think it is more accurate to say that China's digital rural network operating mode has been recognized by the market. The countryside is a place with good market development opportunity. Over the years, the government has been vigorously supporting rural economic development, and constantly in policy, science and technology, finance, investment and other areas to help the rural industrialization, intensive development path. With the improvement of the backwardness of rural infrastructure, the transformation of traditional small farmers ' consciousness and so on, these changes have brought vigor to the development of rural areas, China's digital rural network can gain market recognition, and realize profit is only the development of the stage results.

Morning paper: There are venture capitalists at the meeting today, do they have the possibility of investing in China's digital rural network?

Chen General: The development of China's digital rural network is very rapid, which of course also needs more investment institutions to support, I believe they at the annual meeting today also felt the development potential of several agricultural undertakings, and a number of investment institutions are currently conducting investment and financing negotiations, has been the capital of the model recognition, I believe we will have more cooperation with investment institutions in the future.

Morning Post: Please tell Chen about the short term planning and long-term planning of China's digital rural network. Besides, will the website consider listing?

Chen: First of all, we hope that through efforts, we can bring a new operating mechanism or model to the countryside. For example, through the construction of local information station can drive local farmers to take the road of scientific agricultural Development, guide and encourage the farmers to unite, the limited land resources, human resources comprehensive utilization, take the large-scale, organized agricultural development Road, at the same time the quality of agricultural products, quality promotion, In ensuring food safety while helping farmers achieve income enrichment. On the other hand, it is the bridge of the linkage market, giving full play to the advantages of the electric business platform in function, and actively driving this modernized management mode to break the stuck of the urban-rural dualistic system. So short-term planning I think it should be very clear, through the offline channel construction and online operations, to achieve the long-term goal of the site. The listing of the website, that is indisputable, then we will integrate more social resources, in rural development and agricultural construction faster development.