Experience sharing: 15 Foreign trade shopping websites to improve conversion rate suggestions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recent Google frequent release algorithm update (panda, Penguin, Pigeon, Puppet, Parrot). This may mean that we are shopping for the foreign trade site today to get a good ranking, can become a history tomorrow. SEO should be more than just search engine visibility optimization site, it should be further and ensure that the user experience is also considered. Therefore, we should consider how to build a simple process of shopping site? How to guide customers to the required payment page is relatively easy to provide users with convenience and choice.

1, highlighting the website page promotion and sensational slogan

This practice is still a typical SEO technique, as our site in search results, will be visitors may be attracted to our offer to them. Visitors log on to our website and they will see that the only way it is through our edited meta tags (title and description).

One of the main reasons why people give up online shopping is that it is not clear that the price of freight at the checkout counter is higher than the original display product.

2, highlights, large product names and product descriptions highlight the product label, user-friendly browsing, such as weight, color and size of other brands and specifications together, so that users at a glance.

3, breadcrumbs for the larger E-commerce site, it is easy to get lost, at the same time through the breadcrumb guide buyers. Site positioning and good marking navigation, more easily stimulate buyers desire to buy.

4, multi-directional product photos do not mean to upload products to express a picture. Multi-directional product filming allows users to better understand the product, no wonder the large mall companies to buy the best picture projection products.

5, Product introduction/Video products video may improve customer trust in online shopping. So if you are selling products and need more explanations, it may be difficult to pass the text description, of course the video demo, is a good alternative.

6. Customer comments and comments, shopping site products have comments below the function, users can feedback on the use of products and evaluation, for the user's evaluation of a large part of the content can lead to potential shopping users.

7, skillfully use the Product problem description function when the product you sell the product description can not be clearly described, by invoking the product FAQ a website within a dedicated block. Answer some of the simplest questions so that you can save time and effort for customers who might have a competitor's website looking for answers.

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8. Make good use of Community media function

9, prominent contact phone number in common cases, customers do not encounter warranty problems after shopping, the phone number is the fastest tool to solve the problem. The page highlights the contact method that makes it easier for visitors to see (there is no need to disguise their contact us page).

10, the shopping button "big" Obviously, "add to Cart", "Buy Now" or "Order Now" button is an online shopping site The most important button, need to be large enough to be obvious. It is usually off the product image and next to the product description. If the visitor is not ready to buy the case, it is convenient for visitors ("Add Favorites", "added to Favorites", etc.).

11, similar related products call the same related product help call, can provide customers with more ideas, especially if he or she is still in his/her online shopping experience in the exploratory stage. It also helps search engines crawl and index Web pages faster.

12. Guaranteed transaction function due to stolen credit card data, identity theft and other forms of cybercrime news, it is understandable that need to be assured that the site to achieve security transactions, such as we see Taobao merchants to join the 7-day unconditional refund and so on. This can give consumers psychological protection.

13, short keyword rich URL This sounds like a very basic SEO, but beyond the URL in the keyword and search engine algorithm related factors, the short URL to help visitors easy to remember, convenient or share a friend's page.

14, improve the search function in the station if visitors find it difficult to determine which category the product belongs to, the search function becomes a convenient tool. Without it, they are usually unintelligible and may lose enthusiasm for shopping and reduce the rate of site purchases.

15, detailed information of company information company address exists, can reduce the user to arouse suspicion, especially if it has not been as well as the famous company, regardless of this information place place address must join. Another advantage of joining the company's address is that the search engine (especially Google) will be able to search locally for the location address of the page. It can also help to rank a part of the source in Google Maps or Google generic search results.

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