Experience sharing: Talking about how to improve the website value of vertical portal

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The value of man lies in the contribution to society, but what is the value of a website? How do the majority of the webmaster let their website reflect the value of its existence, so as to bring you a considerable income? I think it's something we should think about. Next, I talk about how vertical portals can improve the value of the site. Master Skip, Novice learning progress together. Now the time of personal stationmaster is past, but still have individual stationmaster, for the ideal, in order to be interested in, in order to live in part day and night struggle, the bitter is to pay the labor does not return, the flow and the income does not go up, does the SEO, the keyword optimization does not go up, even if the optimization went up, but in front of always is the Baidu , encyclopedia, documents, such as a series of Baidu products, resulting in painstaking optimization of the keywords brought about by the flow is not objective, especially the download, video, games and other web site traffic shrinkage is relatively large. At this time, we should change the character to think about the problem.

Small and medium-sized vertical portal SEO can not give up, when your site's SEO do not feel the flow and income has a lot of room for improvement, this time should focus on the site brand building efforts. Vertical portals have a great advantage. For example, the entire site is the same type of information, SEO is an optimization, and now netizens are all need targeted services, which is also a strong advantage of vertical portal. Vertical portal site is the most unique in the word "professional", not only information professional, but also more professional services, more effective, netizens prefer. But in the process of development, there will often be such a situation site can not stay users, user loyalty is low, there is a certain amount of traffic when the income is not proportional to the site's brand awareness is not very good promotion.

Think about it, your site can solve the user what needs? What services do your users need? This is where the value of the site is improved. Take the hair salon to do a case, typical vertical portal site, the main key words in Baidu first. But the site's IP can only be basically around 50,000, it is difficult to get breakthroughs, and now focus on brand building and the user's adhesion. A website of the user site paste strong, with the user very deep adhesion, brand awareness will be quickly improved, the value of the site doubled. Brand is worth more than IP, but the brand needs IP to support.

I personally feel that vertical portal site to improve the value of the site should be from several aspects:

First: There is a question and answer platform, users can ask questions to help users solve the most basic problems.

Second: Entertainment platform, users get the answer to the question, you can play on the site, but the product is more entertaining, can attract users of the site, similar to hair salon development of hair design software such products.

Third: Communication platform, is very popular BBS, on the one hand, users can speak freely, share experience, get other users recognition or appreciation, they will be very happy, on the other hand, the site can use BBS such community development Tatsu people, senior Tatsu people, use them to communicate the concept and information of the site, the development of more users To improve the website's adhesion and fidelity. Olnylady is very successful in this respect, I suggest you can learn to learn.

Four: Professional content, so that users of the site to rely on your site information, like or become accustomed to every day to visit your site to see information and news, to maintain daily updates.

Five, share the platform, have BBS, can also build special topic or channel, inspire netizens to contribute, share experience. Now the average Netizen likes to see others to share, only then dares to buy the product or only then trusts your website.

Some of the above views are purely personal, and if they are identical, they are purely coincidental. Hair House SEO original, reprint please specify source: Hair House http://www.faxingw.cn/