Explore how to use "Implantable Word-of-mouth Marketing" to promote Web sites

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Marketing, simply speaking, is the promotion of the effect. Webmaster do site, but also the process of constantly promoting the site, marketing individuals, marketing sites. For some time, more and more Word-of-mouth marketing publicity cases Let us dumbfounded, we are in the uproar of its powerful propaganda means, but also in thinking how to make good marketing results.

A5 Forum bbs.admin5.com November 19 organized edition chat activities, inviting network marketing experts-Jianpeng together to discuss the "Implanted Word-of-mouth Marketing" topic, this article collated version of the focus and share.

Q: Today said "implantable" Word-of-mouth marketing, please talk to guests what is called "implantable"?

Answer: Webmaster often pay attention to Baidu and Google Hot List, this is potential, we have to put the product into this potential, such as the film inserted ads, we do not like to see the ads directly, but like to watch movies, sometimes in order to promote a product we have to rally, and then borrow this potential, implanted product characteristics

Q: What is the specific hype?

A: It is a beginning to excavate people's hearts to express things that are not expressed or have no time to express.

Q: It's best to give an example to illustrate something more intuitive.

A: For example, Baidu an employee was expelled, he is very depressed, will not post online, will go to sleep. You know, you can refine. And if you are Ali's PR, it is better to refine, it is best to get a group of people to form a group to defend rights. For example, XX Mall has fakes, you can get a anti-counterfeiting alliance. This is a business example. For example, the state tax is very high, you dare not express, foreigners have to get an incident report on human rights issues.

Q: I have heard such a saying, for example, the protagonist of many TV dramas wearing clothes is "sen ma" Everyone accepted the TV show to accept the protagonist wear clothing brand, this is implanted Word-of-mouth marketing. That website promotion of implant Word-of-mouth marketing is how to embody it?

A: The hype is to express a person's heart does not express things, such as you are turned around today, you will not post online, but see you were smashed people are more likely to blog to mention this matter. We are the people who see people being smashed. It's not viral, if the TV show shows the benefits or the value of his dress. So he fits the implant.

Q: Can you tell me the difference between Word-of-mouth marketing and "three-person-Tiger"?

A: You mean the difference between a liar and a real user. Cyber thugs should have heard that. Word-of-mouth Marketing has become the concept of cyber thugs, you say all. Word of mouth marketing many people have heard that Google is relying on Word-of-mouth marketing, because free valuable. First, the product is good, to provide value, and the user rarely to express, so we have to refine the user's point of view. This involves web research, research on our users, typical users, to refine their observation of the brand. To differentiate your understanding of Word-of-mouth marketing, today we talk about viral implant Word-of-mouth marketing.

Q: May I ask the guests, marketing is not to achieve a certain effect is called marketing it? for example, "Jia" event, although now created a Chinese network of miracles, but did not produce a certain effect, this can be said to be a successful marketing?

A: Marketing includes many, 4P many people understand, products, promotions, channels, prices. PR communication is a part of the promotion, Jia is also a part of public relations, they attract attention, but did not do a good job offline PR. Event marketing is not everything. Jia is an accident, but it is in line with the interests of Baidu, Sina, and other online service providers.

Q: It turns out that there is no PR on line. Did the guest think that the "Jia incident" was an intentional marketing tactic or just an accidental spontaneous event? Although someone in the back came out to say that XXX was planning, but I do not believe very much.

A: This event has no operation, but the fire is not due to operation. But, one, 5 million audiences, World of Warcraft, second, Baidu Bar needs social events to improve social influence; third, your mother called you home to eat, said the online life, the major online service providers will push. Even eat to come to the Internet, four, in line with the use of operators. So just fire, I think no one pushed, in addition to NetEase's PR in the issuing press release.

Q: The analysis is quite reasonable, because it is in line with the interests of many people, so many media are competing to report. If the Jia event is not in the great Environment of Warcraft stop, will this event have such a big repercussions?

A: He's just one less factor, 5 million players are playing games. To believe in the power of the elite, it will fire.

Q: Can the meaning of Word-of-mouth marketing be easily understood as selling a xx with the mouth?

A: Some things to pick up very easy, take it very difficult, those who take bad people let everyone misunderstand word-of-mouth marketing. So, today we're going to raise viral implant Word-of-mouth marketing, word of mouth marketing is the extraction of real users, such as free valuable products, this can produce viral effects, how valuable, is that you do something to reflect the value of the time, here we need in your experience stories, topics, events in the product brand implanted.

Q: General webmaster to promote the site can how to use the "Word-of-mouth marketing" to promote the way it? Can you start from a specific point of view?

A: To do the flow, pay more attention to hot events, and then use interactive channels, such as Baidu know, said XX map in your that can download. If you do business! You need to promote the brand, to have a good positioning, to have excellent content, focus on a certain field, first do the points and then the circle, you can view the circle of the theory of clustering.

Q: Mr Jianpeng, how should publicity and marketing be done in a game market?

A: The publicity should be subject to a lot of restrictions, do brand PR is not easy, overdo it will be an accident. Only small do, do some small positioning publicity. You are more familiar with this market than I am, I am more in touch with the main melody products.

Q: Every site needs to be continuously promoted, in addition to early development, such as Tianya, the guests think, how A5 want to further promote, how can you use this implantable word-of-mouth marketing tool?

A: A5 first to retain the space of ordinary webmaster, open high-end business cooperation area. In fact, like to buy links, we have to do, A5 can give large enterprises to do advisory services. And the large portal to establish cooperation, the establishment of online shopping malls, to do a big brand PR, webmaster This group or show the low-end, is a popular word. Of course to go forward, you need to dig people from large companies to do business cooperation, the premise is this plan. Other implantable Word-of-mouth A5 did a lot last year, but didn't insist.

Q: I would like to ask the guests, how to see the implanted Word-of-mouth marketing?

A: My opinion is: very expensive, do not do less money. Effective and ineffective, to see whether the real implant, is your product to meet the user's behavior.

Q: Ask Mr. Jianpeng a question, education website has what good marketing method?

A: Is the training institutions, or to the training agencies to advertise the site? is to advertise, of course, to gather student groups, after all, educational institutions and you have a common user group will be advertising. If it is to do the flow, the landlord than I understand.

Q: The guest's blog has an article to say "human flesh search", ask human flesh search is also a marketing means?

A: The behavior of ordinary users can be refined into the elite marketing tools.

A: It seems that the elite is too strong, that is, only you have the ability to be able to become a marketing tool for some people, right?

A: Yes, we can make human flesh search.

Q: Would you like to talk about event marketing, usually how it works?

A: First of all, your products should be combined with events, product characteristics and the expression of events, that is, the behavior of the event will involve the use of products. Events are designed to help people better express, such as you do not have employment, through the event to deduce your painful experience, show to everyone.

Q: May I ask the guests how to do the marketing of implantable Word-of-mouth?

A: The characteristics of the product and the mall, such as cheap, authentic, fast, combined into the user's life, such as temporary makeup, such as draft activities and so on.

Q: Does guest marketing require a team to operate or an individual can do it alone? A lot of stationmaster is single-handedly oneself can marketing get up?

A: The team is better than the individual, the individual can do.

A: You have to believe that the strength of the team, on their own to engage in, is not a climate!

A: It seems that the strength of the team is strong 1+1 more than 2 hehe.

Marketing is a skill, is man-made planning, webmaster do site promotion to consciously learn other people's marketing skills, in the appropriate time for their own website "push", marketing needs to consciously accumulate and learn, hope that the above on "Word-of-mouth marketing" discussion can let you open up ideas, When appropriate, you can also make classic marketing cases. (Wen/Meng Jiang finishing)

More about the "implantable Word-of-mouth Marketing" discussion content, interested can go to version chat posts to see, post address: http://bbs.admin5.com/thread-1423841-1-1.html