Facebook plans to pilot news content platform projects in the coming years

Source: International Online China Youth Network

International online: According to the wealth weekly March 24, Facebook intends to pilot the news content platform project in the next few months and invite authoritative media such as The New York Times, BuzzFeed, and National Geographic magazine to Geographic. As a result, when users click on their favorite news headlines on Facebook, they will not have to wait for the page to jump to the news source site and then watch the content.

David Carr, the late-known journalist of The New York Times, David Carl the Facebook strategy to the public as early as last October. Facebook, he wrote, was listening to a number of publishers who were willing to publish their news content directly on Facebook's pages, while sharing the benefits of advertising. Carl then described publishers ' attitude toward Facebook as "a big dog in the park is running for you", and it's not clear whether you should open your arms to welcome or be scared.

For publishers, working with Facebook can reduce the time it will take to load pages and allow audiences to quickly navigate the news content. But Carl notes that publishers are worried that their independent control of their brands will be weakened, not only in terms of advertising revenues, but also with Facebook.

At a media conference in Nico, Calif., in February, Laguna Niguel, Facebook's chief product officer, tried to dispel that suspicion, saying: "We don't want to gobble up the benefits of the Internet." ”

Facebook has as many as 1.4 billion active users a month, and every time Facebook changes a "news feed" filtering algorithm, it will have a ripple effect in the news industry. On the face of it, Facebook appears to be capable of holding red its favorite news publishers and app providers while destroying objects that are not being seen. In response, Kaukstein says, Facebook's software algorithm is based entirely on user data rather than on the personal preferences of executives.

He stressed that Facebook has been working to get the user's likes and dislikes, in order to achieve this goal, the company even in Knoxville (Knoxville) hired a part of the crowd, asking them to visit Facebook all day, the research team to watch the former's browsing habits.

Facebook blocked the Washington Post and The Guardian in 2012, and news from apps in the two big newspapers made it harder to pass the software algorithm on Facebook's "News Push" bar. Coincidentally, the game that Zynga designed had relied on Facebook's "News push" bar to spread, but then Facebook cut back on its game-related news, and Zynga was hard to attract mobile phone users. More recently, Facebook has begun to clean up the "headline party" media, which is aimed at fraud-hit traffic, which has plunged the flow of previously fast-growing news sites such as Upworthy. Facebook has also begun to ban apps that automatically share music or other content with readers.

Facebook is not the first company to distribute magic to publishers. In the early days of the World Wide Web, Yahoo had been Anglo online with AOL, where publishers struggled to cater to the tastes of two of companies to optimize their news content so that their own news appeared on the former website. When Google began to guide people to search online content, publishers have to find ways to inject their own information resources into the search engine site. Today, the Internet is under the control of social media, and Facebook is the leader of social media. Publishers have to make a decision about whether they want to hand over control to Facebook.

For more details on the comprehensive media platform, this Thursday (26th) F8 Developer conference will be unveiled. (Suzi)