Facebook push game built-in subscription feature Zynga increases revenue streams

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Facebook quietly pushes the game's built-in subscription function (Tencent technology map)

Tencent Science and Technology (Mingxuan) Beijing time August 22 news, according to foreign media reports, Science and technology blog BusinessInsider author Owen Thomas (Owen Thomas) in Tuesday, social networking site Facebook has quietly launched a new feature for gaming services earlier this month, The move is expected to inject fresh energy into companies like Zynga.

Facebook has added a built-in subscription feature to allow Facebook game developers to charge subscription fees. This feature not only allows gamers to buy money and props in the game, but also allows players to enter advanced games. Previously, Facebook game developers were only able to gain revenue in two ways: advertising and game-built pay.

The two business models were perfect for Zynga before the company's aura faded away on Wall Street. But the model has its own limitations: A handful of game developers get all the profits, and most gamers never pay to play games.

Facebook's new features will address a range of issues:

If the subscription game design is reasonable, more users will play the game, and continue to pay. Facebook users can still enjoy most of the gaming experience in the game, but paying users can get more experience.

The revenue from subscription games is easy to predict, and it's more flattering to Wall Street's favor.

Subscription games will build a bridge between the Internet and the mobile Internet. Subscription gaming can be used across platforms, and Facebook and game developers don't need to worry about the impact of mobile Internet on corporate revenues. (Consider how LinkedIn benefits from paying users, regardless of the device they use to log on to the network.) )

So who's going to make the rules for subscribing to the game? is Zynga, art, Disney, or a nova like Kixeye?

The biggest winner, I think, could be Amazon, the company that recently released its first Facebook game. According to sources, the game's built-in subscription functionality has not been implemented in Facebook, Pilarina Estrada, a former Playdom employee who joined Facebook, Pilarina Estrada first presented the idea at the company. But Estrada recently joined the Amazon.

Amazon is currently actively expanding into the social gaming market and expanding its San Francisco office. Estrada currently works in the Amazon San Francisco office as product manager for the Amazon Social gaming platform. So far, neither Amazon nor Facebook has been able to report this.