Facing conflict: Integration on line and line (2)

Then on a "Compaq reform: Online and offline integration of the road (1)" Business E-commerce continue to say.

Later, Compaq's eventual merger with HP, to some extent, did not form a huge competitive advantage in the field of electronic commerce, but the experience of Compaq on line and offline was invaluable.

In general, there are quite a number of ways to solve the contradiction between online sales and offline sales. First, the line only sells certain categories of products. In this way, and offline channels have been differentiated, not to cause the channel business panic and reverse water. As Compaq does, it takes into account the interests of existing channel operators in the planning and implementation of the online strategy. Once very famous American High-tech electronic products retailer Sharper Image in the development of e-commerce channels, only online sales of surplus products and anti-season products, has achieved quite good results.

Second, online processing of small orders, if you encounter large orders or let dealers deal with. For example, a company called Jackson sells protective mirrors and welding equipment on the internet, but customers who order more than 1,000 dollars are directed to their distributors to handle them.

Third, the online acceptance of the retail channels under the cover of the region's customers. May 6, 2009, Amazon.com company launched the Kindle DX e-reader, high-speed wireless Internet access, can browse the mass of content online. Amazon.com Company and traditional media such as The New York Times, The Washington Post and the Boston Globe in advance to avoid the impact of online business on traditional media printing, the Kindle DX in the promotional activities, only for the printed version of the area not covered by readers.

Four, publish a website, do not do specific sales, just do brand display, if there are customers, to the distributor to deal with.

From more foreign business experience, if the traditional manufacturing enterprises for E-commerce has a large enough ambition, but also to take the following measures: 1 simply let the product line under the unified price. Hewlett-Packard has released a website that allows large hospitals to buy their products online, and prices on the site and other sources, such as catalogs, are published. 2 The Internet Sales profits to the distributors and sales staff. Compaq for the channel to bring online sales, are given "agency fees." 3 Promote and channel information sharing, you can consider the use of specialized channel management software, and channel business E-commerce platform integration.

------------------

Welcome to discuss this topic with colleagues. Contact Xiong email:jamic2003@gmail.com qq:61949994 msn:bagsok2008@hotmail.com Personal homepage: www.xiwall.com

Foreign Trade recruitment