"Fake door" hit a blow to the price of the upstart, the alarm bell

July 29, after the close of Monday stocks, the majority of stocks rose. However, the "fake door" hit the power of the upstart rich Poly-Mei products, resulting in a plunge in share prices 4.18% to 30.28 dollars. It is reported that Poly-Mei excellent products suspected of fake sale after exposure, poly-Mei excellent products to recognize the sale of leave, and has been an emergency off the shelf for the sale of false "Cheung Peng Heng Industry." For "know fake sell leave" question, poly United States responsible person said "really do not know they sell fake".

As China's largest genuine cosmetics site of the United States excellent products, confident in recent days just from the United States two major stock exchanges return, the celebration wine still have lingering aftertaste was exposed to sell luxury goods fakes. The news has shocked and surprised consumers and the industry. This "fake door" incident, no doubt to the United States and other electric dealers to ring the alarm bells.

It is reported that, for a long time, cosmetics brands, especially the big brands of transnational corporations, have a "natural" resistance to the electric business channel. Many cosmetics licensing companies tend to be cautious about the sale of the platform's sales invitation: First, most of the goods are mixed, for cosmetics companies have brand risk; Secondly, most of the goods of the dealers come from the serial goods of regional distributors or from parallel imports, Both types of goods have seriously weakened the pricing power and management capabilities of cosmetic companies. Because of this, poly-Mei excellent products in a long time, has not been the international brand cosmetics company's official sales authority. But soon, cosmetics brand manufacturers see the Poly-Mei excellent products such as vertical electric dealer's huge sales capacity, the wall was the United States broke, cosmetics brands no longer "put eggs in a basket." 2013, the rapid expansion of the United States, sales jumped over more than 800 million dollars. The rapid development of poly-Mei behind, but hidden the unexpected worries.

It is understood that this will be the United States pushed to the media on the cusp of Cheung Peng Heng Industry, just a little unknown small workshop company. Its treasury is not in Beijing, but in the suburbs of the development of the new area, this is soon to rent nearly thousands of square meters in the warehouse inventory is not much. A few days ago, Cheung Peng Heng Industry's warehouse door is parked in a courier car, and several workers lazily unloaded from the Chinese provinces of cartons, in the warehouse clerk rudely ripped off cartons, exposing the cheap plastic bags filled with all kinds of suspicious luxury clothing. And these are overseas suppliers to purchase authentic, through the formal channels into the Chinese market, but cartons on the express list that they come from Wuhan, Hubei. Of course, depending on the goods, some of the boxes will be shipped to Zhejiang, Fujian or Guangdong.

However, these big clothes will follow other channels to purchase luxury bags one by one matching, and eventually into China's mainstream electric business platform. In fact, Cheung Peng Heng Industry not only in the United States and Beijing East sales, but also for the Amazon, shop 1th, Gome online, walk Show Network, handle and other platform services. At present, Cheung Peng Heng Industry only 50 people, but the company's performance is booming, from last year, by virtue of the supply of electricity to the platform, has done more than tens of millions of dollars per month.

Search on the Internet "Cheung Peng Heng Industry", the reporter found that this is a dabbling in clothing, luggage leather, jewelry, glasses, cosmetics, perfume, wine and other commodities diversified companies. But online access to Cheung Peng Heng Industry's business license and tax registration certificate shows that the company's operating projects include landscaping services and chemical products in as many as 31, but did not sell luxury goods import and export and agent import and export business projects.

It is understood that, when consumers find the problem, even if the call on the platform's service phone, will be transferred by the fake suppliers to deal with, even if the complaint is far from normal phenomenon, the electric business platform is still unheeded.

28th, Cosmetics electric Merchants Poly beauty products have been an emergency closure of the suspected sale of third-party shops "Cheung Peng Heng Industry", and provide unconditional return. Closed a Cheung Peng Heng industry, Poly-Mei excellent products, such as the platform on the end of the number of "Cheung Peng Heng Industry"?

The United States quickly responded to the incident. Poly-Mei Excellent products, the qualification review process, "Cheung Peng Heng Industry" has produced a complete business license, the relevant product authorization, the relevant goods import declarations, as well as with a number of electronic business cooperation information. We are now conducting a thorough re investigation of the company's qualifications and sourcing. Not ruled out according to the final investigation, "Cheung Peng Heng Industry" to take relevant legal measures. We will also be responsible for the failure of the third party platform qualification review and the loopholes in the business process of the cooperative merchant, which will be held accountable and seriously rectified and dealt with. At the same time, in the future, if the Third-party platform to find a business-related signs of false, will be combined with the power of the industry and commerce, the fakes are confiscated.

The United States also said that Poly-Mei is a rapid development of a young electric business company. How to guarantee the quality of new products, such as watches, this issue will become our eternal caution.

However, March 1, 2013, Poly-Mei Products announced with more than 1000 official authorized flagship stores launched a massive "door to promote." On that day, 15 million of users are said to have rushed into the United States, the huge flow caused the United States page several times paralyzed. Consumers complain about not on time after the delivery and began to complain about less hair, the product does not have formal packaging at the same time, causing the industry and consumers generally strong dissatisfaction with Chen Au and his small partners unexpectedly. But gathers the beauty the rapid public relations, causes it to spend the most difficult day and the difficulty.