Fast development of online shop makes e-commerce industry booming

Electricity business is no longer just "wolf", the number of personal shop in Guangzhou has surpassed the traditional market main body. Reporters from the Guangzhou consumer Council released the "Net Purchase Consumption Survey Report" (hereinafter referred to as the "report") learned that the current Guangzhou network shopping users up to 5.05 million people, about 40% of the proportion of the population, the rapid development of online e-commerce industry is booming.

"In the next ten years, China's electricity business talent gap will reach 2 million to 5 million people." This year, like the traditional retail industry giants such as Suning, Gome, Wanda, small black bottles, red Star, such as the United States, Kai Lung, are strongly among the field of electricity, they in addition to the resources and power business enterprises to rob, talent war will continue to play. "Guangdong Province E-commerce industry experts forecast said."

Experts believe that if the electric business compared to people, then money is blood, and talent is like the brain. Website construction and operation, maintenance and promotion, the flow of financing channels, logistics supply chain management, every link, need a variety of talents. However, at present, China's e-commerce talent is facing embarrassment-on the one hand, the market demand is big, on the other hand, the annual employment rate of E-COMMERCE graduates is only 20%.

Situation

The traditional enterprise "electric shock" urgent need electric businessman only

Guangdong Kai Shi Le Technology Development Co., Ltd., February 13 this year on the website of the "recruitment of 10 E-commerce talent" bulletin, but so far, "has not been recruited."

Kai Shi Le is a main furniture manufacturing enterprises, in recent years has increased production and sales of health equipment business. Two years ago, Kaile formed the electric Business department, with Jingdong Mall, Taobao and other domestic large-scale business platform to establish a cooperative relationship, sales began to "Turn the Loop Growth": in 2012, compared to 2011, the company's total sales growth of 6 times times, its network sales revenue exceeded the real store sales, the ratio reached 7:3, Some commodities have even risen by a hundredfold. According to the introduction, in 2012, based on the 2013, the total sales of kaile is expected to increase by 3-5 times.

6 years ago, when Kaile main furniture manufacturing industry, the company needs is a large number of worker, but today, the company's "E-commerce" post, has asked staff "to have basic e-commerce knowledge, strong learning ability, according to market demand, to set up E-commerce-related business processes, and skilled use of a variety of marketing methods;" Responsible for the company's E-commerce platform website operation and Management. However, there are not many professionals who meet these conditions. The lack of high quality talent, Kai Shi Le Company has still not found a solution. The company set up E-commerce departments, open up new sales channels for nearly two years, Kai Shi le Company's electrical business talent, mainly still rely on "recruit new, self training" way.

It is understood that the Pearl River Delta has a large number of such as kaile music from the traditional industrial transformation to e-commerce development enterprises. Zoowenming, director of the e-Commerce Department at South University of Technology, believes that E-commerce refers to the use of electronic means such as Internet business activities, it changed the traditional business model, simplifying the process, reduce costs, improve efficiency, but also greatly increased trade opportunities. Therefore, the transformation of traditional industrial sales mode is the trend of the future, will continue to maintain the rapid growth of the business, E-commerce industry will truly enter the rational development cycle, the return of the electrical business itself that the "commercial nature."

"The business model Innovation in e-commerce has made it possible to expand the scope of e-business talent." E-commerce talent has involved in business-to-business, business, Consumer-to-consumer, small and medium-sized webmaster, life Services and many other fields. "Zoowenming said.

Huangweiqing, secretary general of Guangdong Electronic Commerce Industry Association, believes that e-commerce industry is the combination of Internet technology and economic innovation, knowledge-intensive and technology-intensive new industries. The development of E-commerce industry in Guangdong already has a good industrial foundation and functional carrier, the comprehensive and in-depth application of E-commerce will promote e-commerce-related industries such as software, logistics, finance and other innovation and development.

Huangweiqing said that at present, China's e-commerce industry is in the high-speed development phase, with a large number of traditional enterprises to accelerate the pace of entry into the field of electric commerce, the future they will be with the main body of E-commerce to become the mainstream of the industry carrier. Enterprises through E-commerce to achieve their own good development, have established E-commerce Trade department and other similar departments, will produce the demand for e-commerce talent, create a lot of employment opportunities, can effectively promote the employment of e-commerce-related personnel and development.

Trend

The number of shops in Guangzhou surpassed the main market for the first

In recent years, the internet shopping wind swept across the country. Not long ago, Guangzhou first authoritative online purchase consumption survey report shows that about four adults are "online shopping family." The reporter learned that the Guangzhou online shopping volume has been significantly increased since 2009. Statistics show that as of December 2011, Guangzhou Online shopping transactions amounted to 548.8 billion yuan, a significant increase of 39%. Among them, the network retail performance is the most eye-catching, from 2009 to 2011, to maintain an annual growth of about 60%, to the end of December 2011 has reached 73.3 billion yuan scale.

The number of personal shops has also gone up. "Online Shopping consumption survey Report" shows that as of December 2011, the number of personal shop in Guangzhou amounted to 930,000, an increase of 37%. According to the rate of growth last year, the number of personal shop in Guangzhou has at least 1.2 million. The reporter found that, according to the latest statistics of the February 2013 Guangzhou Trade and Industry Bureau, Guangzhou Market main body (including domestic enterprises, private enterprise, self-employed, farmers professional cooperatives, foreign-funded enterprises and their branches) total of 1005403 households, just broke through the million household mark. This means that at present the number of personal shop in Guangzhou for the first time more than all the main market, online under the formal step into the era of competition.

Guangzhou The Consumer Council pointed out that the development of personal shop to E-commerce industry played a certain role in promoting. The personal Shop provides employment opportunities for many people and accumulates experience in E-commerce in the business process. "Personal shop is out of the electricity quotient of the place, can promote e-commerce industry forward." ”

But at present, the lack of e-commerce in the field of people are more than Taobao store operators. It is understood that in 2012, Taobao provided Guangzhou with 75,000 of entrepreneurial and employment opportunities, and by promoting the development of related industries indirectly create more jobs, these opportunities are most of the vocational and technical colleges and universities to obtain students. According to Huang Lanhui, director of the Guangdong Electronic Commerce Technician College, the school has been the owner of the Taobao store in recent years, and the school is also ready to cooperate with Guangzhou leather City to open another leather city on the internet and sell the products of Guangzhou leather city to all over the world.

Huang Lanhui that, as the real economy continues to enter the field of E-commerce, now lacks is not only understand the traditional retail business, but also understand the spread of the network of Cross-border talent. The school E-commerce Major is working to build this talent.

According to the relevant experts, in addition to Taobao stores need a lot of talent, the Pearl River Delta in the transformation of foreign trade enterprises, the development of e-commerce industry the most lack of talent is both proficient in E-commerce platform and good at trade managers. The current talent structure and level of the Pearl River Delta region are difficult to meet the transformation of enterprises to do a good job in e-commerce, this kind of enterprises almost every need for e-commerce practical personnel.

Probe

Electrical business Students lack the actual operation ability

However, the hot e-commerce industry behind the embarrassing E-commerce professional employment situation. It is understood that at present, the national colleges and universities, even vocational schools, technical school have set up E-commerce professional, but e-commerce talent is facing embarrassment: on the one hand, the market needs large, and on the other hand the annual employment rate of E-COMMERCE graduates only 20%.

China's Ministry of Education approved the 2001 E-commerce as a catalogue of professional in the national colleges and universities, the country has 180 colleges and universities to open E-commerce professional, more than 70,000 students in school, the annual undergraduate graduates up to 10,000 people. According to statistics, China engaged in domestic and foreign trade production-oriented enterprises have reached 8.7 million, preliminary estimates, the future of China's e-commerce talent demand for about 200,000 people each year. But in recent years, the employment rate of e-commerce graduates is only 20%, while the national average college graduates are 47%, and the graduates ' employment rate is far lower than that of the whole country.

According to Professor Zoowenming, this is mainly due to the electronic commerce professional development too fast, the curriculum is not perfect, the teacher lacks the actual combat experience, the equipment and the many reality situation, causes the electronic Commerce Professional University graduate to be many, but is welcomed by the enterprise, understands the electronic commerce actual combat and has the certain practical ability the graduate to be serious At present in the enterprise engaged in e-commerce personnel most of them belong to halfway, because of lack of relevant training and practice, it often takes a long time to integrate into the team, and their turnover rate is very high, seriously endanger the development of enterprises, coupled with the current rapid development of e-commerce industry, the lack of talent is more serious

According to the survey, the current business needs of e-commerce talent in the age of 22-30 years old, the requirements of college education, both understand the actual e-commerce and trade, at least through the National college English level four test, with good professional quality. But this kind of talent university basically cannot cultivate, the university electronic Commerce education and the enterprise talented person demand is disjointed, causes the theory and the practice to have the big lag, these questions puzzles the university electronic Commerce education and the enterprise to introduce the electronic commerce talented person.

Experts believe that there is a considerable distance between the cultivation of e-commerce talents and the actual demand, the key is the lack of practical ability of students to exercise, and practical ability must pay attention to theory with practice. In addition, the school can not replace all the training of enterprises, the school should do is to develop the basic ability of students, such as e-commerce involved in various disciplines and knowledge of the interrelationship between. Such talents should not only cultivate a large number of e-business talents who can be qualified for practical operation, but also cultivate the leading figures of electronic commerce.