Fatal mistakes in international promotion of foreign trade enterprises

1, the Foreign Trade enterprise Network promotion has not planned to carry out

Many foreign trade enterprises in the beginning of the network to promote the lack of a clear understanding. Most foreign trade business owners or managers are largely older, knowledge structure and environment background makes the network not very understanding, through television, exhibition and other media publicity and friends, or network company sales agitation, realize the effect of the exhibition is worse, should conduct network marketing, through the Internet to expand their business and sales, Cultivate new people and build influence. So immediately arrange to contact the production site, release information, put into the network promotion. The entire network marketing process did not plan on the horse, once three months down network marketing no effect, announced the failure of network marketing lost confidence and interest.

As everyone knows, network marketing is a systematic project, involves many aspects, need to combine their own actual situation, carry out demand analysis, formulate careful plans, equipped with specialized personnel, in order to achieve success. From the development of website construction, enterprise information release, to the formulation of promotional budgets, the choice of network marketing methods and products, the arrangement of network marketing full-time follow-up personnel, the work arrangements in place, perseverance, so that enterprises network marketing flow smoothly, so as to eventually achieve the ideal network marketing results.

2, Foreign Trade Enterprise website Construction Heavy Interface Light application

Construction of Foreign Trade Enterprise website is a very important part of network marketing. However, in fact, most of the foreign Trade Enterprise website has not played a proper role in the network marketing. This with the foreign Trade Enterprise to the website construction understanding is inseparable. Most enterprises think that foreign trade website is the online façade of enterprises, the more beautiful the better. Art design, Flash animation, corporate image has become the most concerned about the foreign trade enterprises, as to whether the foreign trade Web site to meet the needs of network marketing, whether it is convenient for future functions to increase or adjust, whether it is more in line with the behavior of foreign buyers do not consider. Most website construction service providers (such as China Enterprise Network) also blindly cater to the likes of enterprises, in the performance of the form of great efforts to pull high site construction costs, as for the internal functions and marketing application links do not do a deep study.

Foreign trade website Construction is to serve the needs of network marketing, this point must be clear. Website construction should be both interface and application. Not only pay attention to the image of the enterprise display, but also the Web site's network Marketing service functions and processes, focus on product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, so that the site more practical and effective.

3, blind to spam marketing, mass information

Many foreign trade enterprises in the face of network marketing at a loss, many foreign trade enterprises have chosen to send spam, or to carry out the bulk of information to the previous accumulation of potential customer base. Although in the short term, foreign trade enterprises can receive some network marketing effect, such as the increase in Web site visits, can deal with some customers, but in the long run, foreign trade enterprises are more harm than achieved by the network marketing effect.

First is the domestic foreign trade enterprise image is damaged. Spam is hated by buyers, most of which are small companies, lack of integrity, inferior product quality and even the image of illegal products. Once foreign trade companies and spam, the image of the potential buyers in the eyes of the group greatly discounted.

Second, foreign trade enterprises once accustomed to this low price, self-damaging network marketing, blind pursuit of low pay high returns malformed Network marketing products, lack of correct understanding of ROI, it will be difficult to accept the real health benefits of network marketing services and products, missed network marketing opportunities and enterprise development opportunity.

4, Foreign Trade network marketing products to buy

At present, the wide range of network promotion, coupled with sales of glib, foreign trade enterprises in the promotion of the company's choice on top there is a lot of confusion. We can often find a phenomenon, that is, once a number of enterprises in a certain industry to use a business-to-business promotion, the peers of other companies have to buy, follow the network advertising is not less than the following trade show.

Many network marketing service providers have caught the foreign trade enterprises to buy and compare psychology, through the industry customer meeting, their own network marketing skills training sessions and other meetings, give full play to the "Customer Witness" and "referral" skills, so that foreign trade enterprises weaken their own judgments, follow the choice of others, or compare rivalry, blind purchase. Practice shows that the product is good for their own products, the Internet marketing products are often not only not the most suitable, but because the use of excessive, network marketing effect is getting worse.

5, in English search engine bidding products waiting for

At present, Google, Yahoo and other search engine bidding products are the mainstream of network marketing products, more and more foreign trade enterprises choose search engine bidding products. Most enterprises do not know that after bidding products and maintenance of this thing, the choice of keywords only limited to a few product name above, did a period of time down to find no obvious effect.

The reason for this is that there is no maintenance of its bidding products. The effect of search engine bidding is composed of many factors, such as daily consumption budget, Word quantity and report analysis, etc., which directly affect the effect of search engine bidding products.

6, Foreign Trade online marketing and marketing fragmented

Foreign Trade Enterprise Network Marketing is a part of the overall marketing strategy, is to achieve the enterprise sales and profitability of an important means, the need for online marketing linkage to achieve results. Many foreign trade enterprises believe that the Internet is just a media, foreign trade enterprises through the Internet to promote enterprises and products, improve brand awareness and corporate image even if the realization of network marketing; Network marketing is divided into the management of internal affairs of enterprises, marketing departments and network marketing functional departments in a fragmented relationship between the state, This is an incomplete network marketing awareness. Network marketing without network participation is not a real network marketing, it is difficult to achieve the "marketing" and "sales" this ultimate goal.

In fact, the role of network marketing is far more than these, for the Jiangsu and Zhejiang area of foreign trade-oriented production enterprises may experience deeper. They or to their own website as a platform, or make full use of industry business-to-business platform (such as China Chemical Network), integrated business-to-business platform, the collection of sales leads, the excavation of potential customers, and then line on the linkage, and finally reached a deal for the enterprise to create profits.

7, blindly credulous search engine optimization

The performance of search engine directly affects the network marketing effect of foreign trade enterprises, more and more foreign trade enterprises also recognize this point. Regular search engine optimization can allow foreign trade enterprises to achieve a better site search engine rankings. For search bidding, search engine optimization is undoubtedly cheap, with a high return on investment, which makes some companies blindly pursue search engine optimization.

The main job of search engine optimization is to ponder all kinds of search engine algorithms and ranking rules, to the site "transformation" to meet the taste of search engines, to obtain a better ranking results. As the saying goes, blindly credulous search engine optimization is a very dangerous thing. Search engine optimization and cheating often only one step of the difference, once convicted of cheating, not only the ideal optimization effect, will also be the search engine punishment.

Moderate optimization, can make the structure of the website more scientific and efficient. If we can grasp the principle of "user experience as the center" and try to improve the user's feeling, it is the correct network marketing idea.

8, Foreign Trade Network Marketing heavy Statistics light analysis

The majority of foreign trade enterprises that carry out network marketing pay more attention to the effect of network marketing, but in the evaluation of the network marketing effect, most of the foreign trade enterprises heavy statistics, light analysis, in the measurement of network marketing results, there is a great misunderstanding.

Site visits, the world rankings of the site is generally concerned about the content of users, the user's source analysis, keyword analysis of these more in-depth network marketing effect analysis has not been seriously. A comprehensive network marketing effectiveness evaluation, should include the site access, the user's viscosity, source analysis, search engine keyword effect analysis, all kinds of promotional products applied effect analysis, however, according to these analysis, the next step of the network marketing work improvement proposals and plans. Network Marketing Heavy statistics, light analysis is not conducive to improving the status of network marketing.

This is also the point I maintain: methods are more important than tools, and methods are more important than spending money.

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