Female physiology software into investment hot spots

Recently, the leader of the female physiological software industry aunt you, and later the United States grapefruit has received C round of investment. This shows us that the vertical market for women, with its huge business opportunities and potential, is slowly becoming a hot spot in the capital market. Gradually expand in the direction of health care and community software such as menstrual period, in the face of a new round of reshuffle, but the pace will accelerate commercialization, will create more business value.

Mobile Internet era of female economy

According to relevant data, in 2013, the scale of China's mobile Internet users reached as high as 652 million with 37% of female users. Has reached 240 million, the sudden rise of women's applications. And now the most popular female APP TOP20 list: women's health APP accounted for 30%. APP "Auntie" is the long-term occupation iOS and Android platform APP download list in the forefront.

January 2012 online aunt is the first female menstrual management software, aunt? As a pioneer in the industry, the founder of Chai Ke medicine family background and differentiation in the field of differentiation of innovative routes quickly captured tens of millions of women Heart, in this has the potential of "virgin land", laid the leading position. With the success of aunt you, including the United States pomelo, Moon and Moon and other women's menstrual software mushroomed.

According to aunt CEO Chai can be disclosed, Auntie it will be in the second half of this year revenue balance, the road to commercialization. Aunt's commercialization of women's health value-added services, vertical e-commerce and women's precision advertising services in three areas, in order to achieve the goal of bringing health to female users.

Infinite possibilities of precision data platform

Baidu data show that compared with the beginning of 2013, the number of female users has the highest growth rate on the mobile terminal, with the highest growth rate of mobile shopping reaching more than three times. And compared with men, the dependence on the mobile Internet, female users more distinctive characteristics, the momentum of its development is also the most rapid.

There is no doubt that the female market has a huge space for development. But the market competition in this industry is equally fierce. According to incomplete statistics, only women's menstrual period software, there are dozens of similar products on the market. Really can be bigger and stronger but very few.

Industry analysis and analysis, whether it is a pioneer aunt you, or followers pomelo, at the product level are constantly optimized to meet the user's experience and needs.

It is reported that before, Auntie and Shu Shu Bao, times Schutt, LATIN smart scales and other brands jointly launched a free trial, distribution experience and other activities won numerous netizens fans. Only seven days, times Shu Te sanitary napkins distributed hundreds of thousands of pieces, the number is much higher than similar applications.

In a half year, aunt also has cooperation with Samsung, Rui Ren medical and other companies, jointly launched a built-in aunt healthy application Samsung Smart Watch Galaxy Gear 2 and Raiing smart female basic body temperature stickers and other wearable smart products, test the water commercialize.

Unlike other apps, the precision data platform that women's health management software has accumulated over the years will also provide unlimited possibilities for its future growth. In the industry, big aunt you build a precise data platform, has begun to play an effective.

"Innovative female health products APP small incision, strong imitability, aunt's advantage lies in the collection and accumulation of data, and its accurate prediction, our unique dynamic + static algorithm is the most scientific, able to Intelligent projections of the various data of the female physiological cycle. "Aunt CEO Chai can say.

Product experience and innovation as a key competitive point

As the only guest in the field of women's health app invited by Audi Innovation Lab, Chai Ke said: In the future, aunt will also increase the data platform construction, through the combination of software and hardware, strive to develop a series of convenient collection of female health data for women Or pregnant women to provide more services and help the hardware and software products.

With the intense competition in the mobile Internet market, market concentration will be further deepened. Although the female app has become a hot market, the competition in the industry will surely become more fierce. To get the user's approval, the market, the team and the funds are indispensable. But in the face of a common market, insiders also pointed out that the amount of financing does not actually represent the valuation, product experience and service innovation is the key.